Jul 2, 2020| JD Worldwide

It’s One of JDC’s Goals to Empower Offline Retailers in Thailand: CMO

Martin Li

by Martin Li

It’s one of JD CENTRAL’s goals to empower offline businesses to go online in Thailand, the company’s CMO Rvisra Chirathivat, said in a recent online discussion with AppsFlyer, a mobile marketing analytics and attribution platform headquartered in San Francisco.

JD CENTRAL is the e-commerce joint venture of JD.com and Central Group.

When it comes to building an online presence, “small offline businesses have limitations on knowledge, resources or even time. JD CENTRAL can provide fast solutions with the combined resources of JD.com and Central Group,” said Chirathivat.

JD CENTRAL is the e-commerce joint venture of JD.com and Central Group.

In the face of the COIVD-19 pandemic, JD CENTRAL has been sparing no effort to help offline businesses in Thailand to weather the difficult time. One of its latest efforts is to join a national initiative to help local famers sell fruit online.

To support Thai farmers, JD CENTRAL promoted Thai fruits on its e-commerce platform, providing new sellers with benefits including commission waiver, free design service for virtual stores and free live chat customer service.

“This is the power of e-commerce,” she said.

Chirathivat also talked about bringing JD.com and Central Group together to found JD CENTRAL less than two years ago.

“JD.com and Central Group share the same philosophy of building trust with customers by providing the best customer experience,” she said.

Both conglomerates saw the opportunity to bridge the trust gap for online platforms

“We want to build a platform to provide 100% authentic products to customers in Thailand,” she said.

“JD CENTRAL focuses on building a strong foundation for the best customer experience,” she said.

JD CENTRAL has been striving to improve customer experience by means of selecting quality products, marketing analysis and a complete fulfillment mechanism.

“During the pandemic, we focus on what really matters and are able to serve customers when they really need us. Many offline businesses closed, so we worked harder to fulfill customer demands,” she said.

JD CENTRAL’s position as a platform providing 100% authentic products has been recognized by an increasing number of customers in Thailand.

More and more customers choose to buy big ticket items like TVs and refrigerators on JD CENTRAL,

because they trust the service, according to Chirathivat.

View the full version of Chirathivat’s online discussion with AppsFlyer by clicking Here

(bjlihao3@jd.com)

Jan 10, 2024| JD Worldwide

Ochama Launches Global Shipped Items and Low-Price Sales with Upgraded Pick-Up Services

Yuchuan Wang

In celebration of its second anniversary, ochama, the innovative omni-channel retailer, announced today a series of significant enhancements to its product range and services. The company is introducing “Global Shipped Items” and “Everyday Low Price” (EDLP) channels, along with a streamlined Same-Day Pick-up service. These offerings are at the heart of ochama’s commitment to delivering exceptional quality, affordability, and convenience as the company steps into its third year.

Ochama’s extensive selection of Global Shipped Items, bolstered by the robust sourcing network of its parent company JD.com, provides shoppers with the opportunity to access premium international goods at budget-friendly prices. Ochama’s strategy to bypass intermediaries is key to delivering real savings for consumers. In tandem, the EDLP section offers consistently stable low prices on daily essentials, ensuring affordability is not only within reach but also constant. This approach eliminates the need for customers to keep an eye out for promotions on everyday items, positioning ochama as the go-to destination for the most competitive prices in the market.

Ochama prides itself on being at the forefront of offering easy and efficient delivery and pick-up options. Since launching in the Netherlands in January 2022, ochama has achieved remarkable growth, with home delivery services now available in 24 countries. Currently, customers in the Netherlands, Germany, and Belgium also benefit from the convenience of our pick-up services at more than 650 locations. Additionally, we are actively piloting a swift and hassle-free Same-Day Pick-up service in select regions in the Netherlands, ideal for last-minute purchases or spontaneous shopping trips.

2023 was also marked by significant achievements. Notably, ochama saw a 362% year-over-year increase during the Singles’ Day (11.11) Mega Sale in November and a 435% surge in pickup order volume on Black Friday. These figures reflect the growing trust and satisfaction our customers place in our brand.

As ochama steps into another year of transformative retail, we remain steadfast in our mission to bring exceptional value and convenience to our customers globally.

About ochama

Ochama is an innovative B2C omni-channel retailer that uses state-of-the-art retail and supply chain solutions to offer a comprehensive, full category assortment of products at low prices, including both food and non-food items such as home appliances, home living, electronics, fashion and more. Online orders can be collected from hundreds of pick-up points in Europe, or delivered right to the customer’s home.

Follow ochama:

TikTok: @ochama.official
Instagram: @ochama.official
Facebook: @ochama
X: @ochama_official
YouTube: @ochamaofficial
LinkedIn: @ochama

Contact ochama: support@ochama.com

(yuchuan.wang@jd.com; chaizhenzhen1@jd.com)

Oct 31, 2023| JD Worldwide

Ochama Announces the Launch of 2023 Singles’ Day Mega Sale with Discounts Up to 70% Off

Yuchuan Wang

Ochama, an innovative omni-channel retailer, is thrilled to announce the launch of its Singles’ Day (11.11) Mega Sale starting on November 1. The sales event, lasting until November 12, will spotlight exceptional deals on thousands of products across a diverse range of categories, including electronics, beauty and maternal, home appliances, food and beverage, and more.

Originally a celebration of singlehood on November 11, Singles’ Day, also known as Double 11, is now the world’s largest shopping festival held in November every year. “Our 11.11 Mega Sale is more than just another sales event. It’s a testament to ochama’s commitment to delivering value and ensuring a seamless shopping experience for our customers,” said a spokesperson at ochama.

Highlights of the 11.11 Mega Sale include:

Free Voucher with Every Order: Customers will receive a €10 voucher on every order with no threshold.
Price Guarantee: Ochama offers a price guarantee on its vast range of products, ensuring customers receive the best possible value.
A New Referral Program: Current customers can now invite new users to ochama using their unique invitation codes. After new users place and receive their first orders, the inviter will receive a €15 voucher.
Flash Sale: A selection of products will be deeply discounted up to 70% off. Record-breaking discounts will be available on popular picks such as Apple AirPods, Nintendo Switch, and Dyson hair dryers.
Extensive Delivery & Pick-Up Options: With home delivery available in 24 European countries, ochama continues to make shopping simple. Moreover, customers in the Netherlands, Germany, and Belgium can enjoy next-day pick-up services at over 500 pick-up points.

With the 11.11 Mega Sale, ochama further strengthens its mission of “shopping made simple” and invites all of its customers to be a part of this grand event.

First launched by JD.com in the Netherlands in January 2022, ochama offers a retail model that merges online and offline shopping experiences. The company ensures a seamless customer experience by providing the flexibility to collect online orders from ochama’s pick-up points or choosing the comfort of reliable home delivery.

About ochama:

Ochama is an omni-channel retailer, a one-stop shop with a full range of A-brand products. Online orders can be collected from ochama’s pickup points, or delivered right at the customer’s home, aiming to provide a seamless customer experience. Our brand slogan “Shopping made simple” says it all: ochama is an innovative shopping solution, a new go-to store for both foods and non-food goods, ochama offers efficient and cost-effective shopping experiences with a wide variety of product categories, including fresh food, home appliances, electronics, beauty cosmetics, maternal and baby products, and more.

Follow ochama: