Mar 9, 2020|
JD: A Powerful Sales Platform for Mobile Phones
by Rachel Liu
There has been a peak in mobile phone launches recently and many brands have chosen JD as platform of choice. Phones including the HUAWEI Mate Xs, Samsung Galaxy Z Flip, Samsung S20, Xiaomi 10, OPPO Find X2, BLACK SHARK 3, vivo’s IQOO3, have all launched on JD in the last few weeks.
The brands achieved great sales performance: sales of Xiaomi 10 quickly surpassed RMB 100 million after its launching on February 10th. Samsung Galaxy Z Flip went out of stock just one minute after the sale began. Pre-orders of HUAWEI Mate Xs surpassed 470,000 on JD since pre-orders began on February 26th.
JD has also pridoved various measures to facilitate the launches, including special support to tackle COVID-19. For example, it has provided contactless delivery service during the epidemic to give consumers peace of mind. For high-end products such as the HUAWEI Mate Xs and Galaxy Z Flip (both over RMB 10,000), JD provides its JD Luxury Express delivery service for free during certain sales period. JD couriers dressed in suit and white gloves will deliver the products in an electric car, giving customers a premium shopping experience. For both products, JD customers became the first users of the product in China, and received their items via JD Luxury Express.
With the epidemic outbreak, many brands are unable to hold offline press conferences. JD Live provides brands with technologies and marketing tools to hold successful press conferences via live broadcast, including 5G live, VR live, real-time customer interactions and professional product analysis. On February 13th, Xiaomi held its press conference for the launch of its Xiaomi 10 via JD Live and saw pre-order volume surpass 500,000. Samsung, Oppo, iQOO and BLACK SHARK have also used JD Live to hold online press conference to promote their new products.
JD’s deep understanding of its customers is another reason brands choose JD. On March 3rd, BLACK SHARK leveraged JD Live to launch BLACK SHARK 3, the first 5G gaming phone in the world. BLACK SHARK has been working closely with JD C2M (consumer-to-manufacturer) projects, using big data analysis to understand customers’ key demands and improve product design. BLACK SHARK also signed an exclusive partnership with JD in 2018, making JD the only platform to sell BLACK SHARK products other than its own channels.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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