- Mar 24, 2021
JD and LG to Roll out for More C2M and Healthy Products at AWE 2021
by Rachel Liu
JD and LG announced that they will deepen their cooperation on C2M products, healthy-related home appliances and smart supply chain at AWE 2021, the largest appliance and electronics exhibition in Asia, held in Shanghai from Mar. 23 to 25.
At a ceremony in JD’s AWE booth attended by Dongshan Li, president of LG Electronics China and Fan Xie, president of JD Home Appliances, LG debuted its new products including a steam washing machine, refrigerator, OLED TV, facial cleaner and more. All the products aim to bring a healthier lifestyle to customers, as the COVID-19 outbreak has made customers focus more on a healthy lifestyle and how home appliances can make their lives healthier.
Industry data shows that 93% of customers focus on health-related functions when they buy home appliances, and JD big data shows the same trend. During the last Singles Day Shopping Festival, sales of anti-bacteria refrigerators increased five times YOY.
“Going forward, JD and LG will put greater efforts on developing products that can bring customers a healthier lifestyle. We will jointly upgrade the functions and designs of the products to better meet Chinese customers’ demand,” said Xie. JD’s omnichannel strategy and marketing capabilities will help LG deliver its products to more customers.
LG signed a partnership agreement to sell RMB 5 billion yuan worth of products on JD in 2020, and has worked with JD to develop over ten C2M products so far.