JD Announces Measures for One Month-Long Singles Day Promotion

JD Announces Measures for One Month-Long Singles Day Promotion

by Ling Cao

JD will kick off this year’s Singles Day shopping festival on October 21st. The event, which will last nearly one month, will consist of four key sales periods: pre-sales from October 21st to 31st, special sales from November 1st to 8th, peak sales from November 9th to 11th, and ongoing sales from November 12th to 13th. JD will provide important measures to support merchants in providing consumers with high quality and cost-effective products.

Simon Han, a vice president at JD.com said, “JD will serve as a guardian for merchants during Singles Day, creating value for the industry and partners, and providing trusted service and products for customers.”

JD will provide all-round support for merchants, covering five areas of marketing, tools, finance, logistics and benefits. In terms of tools, starting from October 1st, JD will open up four additional visual design tools to merchants to use for free, in addition to the existing six free visual design tools, which is expected to save RMB one billion yuan for merchants.

JD also provides financial support for merchants. JD will reduce the commission fee for merchants for them to do CPS (Cost Per Sales) advertising via Kuaishou, Zhihu or Weibo, or do livestream on JD. JD will also provide over 10,000 qualified merchants with as high as RMB one million yuan in financial support, helping them increase ROI.

To guarantee that customers enjoy a good shopping experience during peak session, JD will introduce measures such as 15-day price protection, strict detection of artificial price reductions and refunds for delivery delays.

In areas covered by JD Logistics, JD will provide free pick up service for refunds, and issue the refund as soon as the JD courier picks up the parcel from the customer, pioneering a new type of convenient refund service in the industry.

 

(ling.cao@jd.com)

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