JD CENTRAL Launches Super Woman Month in Thailand

JD CENTRAL Launches Super Woman Month in Thailand

by Martin Li

JD CENTRAL, the e-commerce joint venture of JD.com in Thailand, has launched a promotional campaign named Super Woman Month to celebrate Mother’s Day in the country.

Mother’s Day falls on Aug. 12 in Thailand.

The campaign will last from August 1st to 31st and offers discounts on a variety of authentic products including fashion, health & fashion, and household products.

Among the participating brands are Scotch, Konvy, FITFLOP, Eucerin, BSC, Dyson, CASIO, Adidas and LEE.

The campaign includes flash sales starting from eight Thai Baht ( around US$0.26). Each Wednesday night will see a Ladies Night which provides an up to 80% discount on fashion, beauty, and other products.

“JD CENTRAL has shifted its marketing strategy this time using celebrity to boost campaign voice. We selected ‘May Fuengarom’ to represent as a modern mom and woman who chooses online shopping on a trustworthy platform to help with her. This campaign will offer a lot of special deals for women all month long,” said K. Rvisra Chirathivat, CMO of JD CENTRAL.

‘May Fuengarom’ is a Thai celebrity with her own Youtube Channel, Mayu Family, showing her kids and their lifestyle. She also hosted a clip on her channel promoting the behind the scenes participation with JD CENTRAL to help promote the campaign.

JD CENTRAL went into operation less than two years ago and is the first online shopping platform in Thailand committed to providing 100% authentic products.

 

(bjlihao3@jd.com)

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