Sep 14, 2023|
JD.com and Spier Unveil ‘Creative Block Up,’ a Wine Experience Crafted for Chinese Wine Enthusiasts
by Vivian Yang
On September 8th, JD.com, in collaboration with Spier, one of South Africa’s oldest and most esteemed wine farms, unveiled their exclusive wine series—Creative Block Up—to the Chinese market.
“Spier’s Creative Block series has earned international acclaim for its artful blending and exceptional quality. Now, JD.com proudly presents the newest addition to this lauded collection: the Creative Block Up. This exclusive offering features a melodic blend of 3, 5, or 8 varietals, each sourced from unique, carefully selected vineyard blocks. The result is a wine of intricate flavors and depth, further elevated by Spier’s commitment to sustainable farming—all expertly curated to delight the Chinese palate.
The official launch ceremony took place at JD.com’s headquarters and was attended by valued guests including H.E. Ambassador Dr. Cwele, the South African Ambassador to China; Economic Counselor Gary James Smith; Allyson Hu, Spier China Market Manager; and key executives from JD Retail’s global sourcing team.
“JD.com is steadfast in its commitment to ensuring the absolute authenticity and excellence of imported goods,” said Da Lu, General Manager of JD Global Sourcing. “Our direct overseas procurement model benefits not only our consumers but also allows global brands like Spier to establish a meaningful connection with the expansive Chinese marketplace.”
The partnership comes as China and South Africa celebrate the 25th anniversary of their diplomatic relations. H.E. Ambassador Dr. Cwele, in his address, remarked, “This year celebrates the 25th anniversary of diplomatic relations between China and South Africa. The deep-seated camaraderie and regular interactions between our nations stand testament to our bond. Our collaboration with JD.com will expose a larger Chinese audience to South African wines. I am confident that this initiative will make South African wines a favorite among many in China.”
In a video message, Marcus Ford, Asia Market Manager for the Wine of South Africa Association (WOSA), said, “JD.com has emerged as the preferred destination for fine wines among Chinese consumers. We commend the cooperation between JD.com and Spier in launching this captivating wine series.”
Established in 1692, Spier stands as one of South Africa’s time-honored wine farms, boasting a plethora of national and international accolades. As per a 2023 report by the globally recognized wine critic and Master of Wine, Tim Atkin, Spier has five wines that have achieved scores above 90 points.
JD Retail’s global sourcing team includes wine experts certified at the highest levels, ensuring an unparalleled selection of world-class wines. This includes professionals certified with the British WSET Level 4, spirits experts who have toured numerous Scottish and Welsh distilleries, and specialists accredited in Chilean and New Zealand wines. With their combined expertise and global perspective, they endeavor to bridge world-class wine brands with the burgeoning Chinese market.