Apr 20, 2023|

JD.com Announces Brazilian E-Commerce Week: 80+ Latin American Products to be Featured


by Vivian Yang

JD.com, China’s largest retailer, has announced it will launch Brazilian E-Commerce Week to coincide with Brazilian President Luiz Inácio Lula da Silva’s visit to China. The week-long promotion will take place from April 14 to 20 and will showcase more than 80 featured products from JD’s Latin American Pavilion, an online flagship store of its supermarket platform, JD Super.

Products such as wines, liquors, maté tea, coffee beans, and Acai berry powder from countries including Brazil, Argentina, Uruguay, and Colombia are offered at promotional prices to attract consumers throughout the themed sales week, with sales growth rising by 5 times compared with the previous week. 

Since its launch in December 2022, JD Super’s Latin American Pavilion has showcased 170 product SKUs, each handpicked to represent the unique delicacies of various Latin American countries. The Pavilion’s offerings have consistently garnered positive reception during previous sales events. In fact, sales during this year’s Chinese New Year shopping festival soared by 150% compared to the previous year.

JD.com is committed to introducing a world of flavors and experiences to its nearly 600 million consumers. To that end, the company has established nearly 100 national pavilions spanning multiple categories, continually expanding its collaborations with embassies, international organizations, and overseas brands.

By leveraging its expertise in digital technology, omnichannel marketing, logistics, and supply chain management, JD.com aims to foster growth and market opportunities for specialty products from around the world within China.