Apr 9, 2020| JD Retail

JD.com Offers Customers RMB 1 Billion in Incentive Points

by Yuchuan Wang

JD.com announced on April 8^th that it would offer RMB 1 billion in incentive points to drive nationwide consumption demand. All of JD’s registered users can exchange the points for coupons and redeem them on the e-commerce platform.

Also on April 8^th, JD started round two of its “Buy Hubei Goods” campaign. Apart from the incentive points provided to customers, the company will leverage its marketing channels and tools including the JD Plus paid membership program, flash sales, and live streaming to continue supporting Hubei merchants and merchandise.

JD’s data shows that the first round of the “Buy Hubei Goods” campaign, held from April 1^st to 7^th, led to the sales of Hubei products increasing 106% compared with the same period in 2019, and 1,400 tons of fresh produce were sold during the campaign. Impressively, sales of potatoes, tea and smoked bacon increased 40 times, 21 times and 10 times as compared with the same period in March, respectively.

Brands from Hubei also saw a surge in sales online. Sales from snack brand Beststore and duck meat brand Zhouheiya (周黑鸭) increased 200% and 160% year-on-year. Cailinji (蔡林记), the 92-year-old Hubei noodle brand, saw an increase of 200% in sales on a year-on-year basis.

JD also announced on April 8^th that it would invest more than RMB 6 billion in Hubei province over the next three years to support the recovery of Hubei’s economy and the development of local industry.

(yuchuan.wang@jd.com)

Apr 23, 2020| JD Retail

JD Mini Program Open Platform Seamlessly Connects WeChat

Yuchuan Wang china | JD Mini Program Open Platform Seamlessly Connects WeChat | JD Supply Chain Facilitates Industry Resumption -JD Corporate | tencent

by Yuchuan Wang

On April 22^nd, JD.com announced its own JD Mini Program Open Platform. Thanks to the company’s strategic partnership with Tencent, programs can be seamlessly adapted for the WeChat platform.

As one of the company’s strategic projects, the platform is open not only to brands and merchants on JD’s platforms, but also external partners from various industries, to develop independent mini programs across the various apps in JD’s ecosystem such as the JD.com and the JD Finance apps. It will also be introduced to the 7FRESH and JD Health apps.

Burger King will kick off its JD PLUS Member Center mini program in May, making the fast food giant the first partner in the catering industry to use JD’s mini program to distribute benefits to customers who may use the mini program to make purchases in the restaurants, with full connectivity to their JD account, membership, payment and credits. Additionally, JD’s 360 million active customers base offers big potential for Burger King.

JD Mini Program Open Platform uses JD’s complete chain of marketing, transaction, payment, membership and logistics to enable merchants to build their own scenarios. For example, home appliances companies can launch value-added services such as cleaning services to further extend their engagement with customers, facilitating sales conversion and user operations, with low R&D and maintenance costs.

Partners such as China Telecom, Mehood Hotel and ehi Car Services are also among the companies launching their own mini programs on JD to provide personalized services.

“Opening up technologies has become a trend for the industry,” said Paul Yan, Head of JD Retail Technology and Big Data. “JD Mini Program Open Platform empowers merchants with JD’s technology and services to help them comprehensively enhance the user experience.”

(yuchuan.wang@jd.com)

Apr 10, 2020| JD Retail

JD Big Data: Business Resumes Rapidly in Hubei Province

Yuchuan Wang china | In Hubei Province Business Resumes Rapidly | JD Supply Chain Alleviates COVID-19 Impacts | JD Supply Chain Facilitates Industry Resumption | JD.com Offers Customers RMB 1 Billion in Incentive Points

by Yuchuan Wang

As the whole Hubei province is returning to life after lockdown, businesses in Hubei are gradually resuming operations. Looking at enterprise procurement, JD’s big data shows that although resumption of work lagged behind other places in China by one month due to the lockdown, it is recovering quickly.

From March 25^th to 31^st, the demand for goods from Hubei enterprises on JD’s platform increased 44.9% compared with the week earlier. Enterprises in higher-tier cities including Wuhan, Yichang and Xiangyang ranked top three in terms of demand, accounting for 21%, 19% and 17% of the province’s demand respectively.

From March 18^th to 31^st, the major demands were from public infrastructure and services enterprises with Bank of China, Wuhan Railway, Hubei Airport Co. and China Gezhouba (Group) Corporation leading the way. In addition, JD’s data saw that industries including finance, transportation and energy are resuming work comparatively earlier. Fifty-eight percent of Hubei’s enterprise clients who ordered on JD came from the financial industry.

During March 25^th to 31^st, procurement for food and beverages accounted for over 50% of all goods while cleansing and paper products accounted for 13%. Medical care, kitchenware and personal care categories increased the fastest with a week-on-week growth rate of 2758%, 498% and 347%.

It is worth noting that small and medium-sized enterprises (SMEs) have resumed business quite well according to the data. It shows that the weekly procurement from Hubei’s SMEs continues to grow. In just two weeks from March 18 to 31, JD Business, JD’s enterprise procurement platform, helped SMEs in Hubei save nearly RMB 6 million in procurement spendings.

On April 8, JD.com announced that it would invest more than RMB 6 billion in Hubei province over the next three years, launching a series of initiatives to support the recovery of Hubei’s economy and the development of local industry.

(yuchuan.wang@jd.com)