Sep 9, 2022|
JD Ehome Authorized as Apple Premium Reseller
by Doris Liu and Xinyi Guan
JD Ehome, the first Apple authorized physical store operated by JD.com in China, was launched on September 3 in Beijing, marking a closer collaboration between the two companies by applying JD’s self-operated business model to Apple products from online to offline for the first time.
The brand-new store also marks a milestone, in that JD.com is the only online retailer in China in nearly five years to be authorized as an Apple Premium Reseller (APR), the best-in-class Apple shop. Normally, Apple selects partners of APR stores carefully with strict requirements of the location, size, store design and more. In addition, all the salespeople, trainers and technicians in APR stores are trained and certified by Apple in order to provide professional consulting services to consumers.
In the sales of mobile phones, physical stores are indispensable as they offer a space conducive to creative experiences that are not limited to trying out products, but also community gatherings, and corporate image and culture enhancement, among others.
With JD’s full-chain and full-scenario capabilities, JD Ehome can smoothly integrate online and offline consumption to cater to the consumers’ needs for an omni-channel experience. Meanwhile, JD’s ability of national layout establishes potential possibilities for JD Ehome to reach out to more cities and regions.
A “little black card” is available exclusively for consumers who visit JD Ehome and meet certain requirements. Pre-orders can be made with the card with multiple membership services following the Apple’s Fall Out event on September 8.
So far, JD Daojia (JDDJ), an on-demand retail platform operated in China, has been qualified as the only such platform for Apple’s pre-sale, which means JDDJ and Shop Now, a jointly built business dedicated for JD’s on-demand consumer retail section, can guarantee the delivery in an hour or even minutes when the new Apple products are available starting September 16.
“The cooperation between JD.com and Apple is not an individual attempt, but an exploration of JD’s new offline self-operated model with long-termism and development vision,” said the head of JD’s APR business. “It is the start of a new chapter and the direction of an in-depth cooperation as well as value extension between JD and Apple.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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