May 16, 2022|
JD Fresh Drives Magnum Sales Through Cold Chain Logistics and Omni-channel Retailing
by Mengyang He
JD Fresh, JD.com’s fresh food business, initiated the Magnum Brand Day on May 14, aiming to further drive sales of the world-renowned ice cream brand Magnum through JD.com’s cold chain logistics and omni-channel retailing.
As a signature ice cream brand under Unilever, one of the world’s largest consumer goods companies, Magnum has been dedicated to fulfilling consumers’ diversified needs through its both delicious and visually appealing ice cream.
Propelled by consumption upgrading and increasing demand from consumers, the ice cream market in China is gaining momentum year by year. According to the China Association of Bakery & Confectionery Industry, China’s ice cream market grew from RMB 64.5 billion yuan in 2016 to RMB 72.4 billion yuan in 2020, and is expected to scale up by 22 percent each year leading up to 2025.
With JD Fresh’s cold chain delivery service powered by JD Logistics covering more than 300 cities across China, JD’s nationwide cold chain logistics network has ensured that Magnum’s ice cream products are delivered to consumers’ door steps frozen and safe. Due to JD’s omni-channel capabilities, consumers can readily have on-demand access to Magnum’s products through JD.com.
According to JD.com’s fourth quarter and full year 2021 results released on March 10, JD.com has successfully built collaborations with more than 370 supermarkets including Walmart and Yonghui, covering over 34,000 stores with over three million SKUs, and providing consumers with on-demand shopping options through JD.com’s app, which gives customers access to JD.com’s one-hour delivery service in nearly 400 cities in China.