Aug 10, 2020|
JD.ID Sees Robust Sales Growth since March
JD.ID, the e-commerce joint venture of JD.com in Indonesia, has wintessed a growth of more than 50% in its overall sales since March this year, compared with the same period of last year.
March marks the start of the ongoing COVID-19 pandemic in the country. People are still encouraged to work either from home or on alternative days.
Likewise in the Ramadan period – from April 23rd to May 23rd – the overall number of orders jumped by 25%, compared with the same period last year, according to company data.
“In both periods, the mom & baby category is one of the categories with the highest sales,” said Muhammad Imaduddin, head of the FMCG business unit of JD.ID.
“JD.ID sees and understands that the needs of consumers, especially mothers and children, during this pandemic period have increased quite significantly. In this case, JD.ID together with brand partners (suppliers) and seller partners will continue to strive to provide the best shopping experience to customers, one of which is by meeting their main needs,” said Imaduddin.
“We guarantee the originality of all the products we sell on our platform, both retail products and products from our seller partners. All products are authentic and well-curated… mothers no longer need to worry when receiving a package order at home,” he added.
In the latest partnership, JD.ID cooperated with mom & baby products brands to launch the Breastfeeding Virtual Fair from August 1st to 7th, in which the company offered discounts and free delivery vouchers.
The company also invited experts in the field of lactation to hold an online workshop to share knowledge of breastfeeding.
Among the other popular products were home appliance, home living products, computer accessories, laptops and luxury goods.