Jul 30, 2021|

JD News Roundup Vol. 14: Henan Flood Relief, benefit Launch and More


Welcome to volume 14 (June 19- July 25) of our 2021 weekly digest. Here we consolidate a selection of JD news regularly and give context on why it matters. If you have any questions or topics you are hoping we will explore, please email press@jd.com.




JD Logistics: Henan Flood Relief

As heavy downpours resulted in massive flooding across China’s Henan province last week, JD.com initiated emergency support for thousands of stranded residents, including delivery of emergency supplies via JD’s self-developed logistics drone in Xinxiang city. Capable of both taking off and landing in rain conditions, the drone was also leveraged in Zhongmou county of Zhengzhou city to help survey flood conditions.

Additionally, on July 21 JD Logistics delivered over 540 boxes of food and mineral water to Tielu train station in Zhengzhou, Henan province, where hundreds of passengers had been stranded on the railway for more than 40 hours. On the same day, another batch of rescue supplies from JD’s local warehouses were sent to provide relief for 9,000 medical workers and patients stranded at two local hospitals.

JD’s relief efforts were part of a company policy initiated in 2012, stating that if a disaster happens anywhere in the country, the nearest JD warehouse should immediately donate and deliver goods to meet emergency demands. The manager in charge of the warehouse is entitled to make such a decision on the ground without waiting for approval from upper management.


JD Retail

benefit Opens Flagship Store on JD

benefit, owned by the world’s biggest luxury giant LVMH, will open its online flagship store on JD.com on July 19th. Speaking of the cooperation, benefit’s Brand General Manager in Greater China Yan Wang said, “The all-stops-covered delivery operation and service of JD.com could reinforce a more efficient and closer communication between benefit and the consumers. We believe that the cooperation with JD.com will deliver benefit’s ‘feelgood’ philosophy to more consumers.”

On-demand Delivery of vivo Phones on JD.Com Thanks to Dada Partnership 

Leading global smartphone manufacturer vivo’s phones are available for one-hour delivery service on JD.com thanks to an omni-channel partnership with JD partner Dada Group, China’s leading local on-demand delivery and retail platform.

JD Daojia, the on-demand retail platform of Dada Group, is cooperating with vivo authorized stores in terms of product management, digital marketing, targeted user operations, and order fulfilment optimization.

JD to Highlight e-Sports and More at ChinaJoy Expo

In the upcoming ChinaJoy 2021 expo taking place in Shanghai from July 30 to August 2, JD’s biggest-ever 3,000-square-meter exhibition zone in E7 hall will offer an immersive experience for visitors with live shows, games and interactions with e-sports influencers and more. Additionally, the exhibit will aim to help people understand the latest e-sports trends, what motivates China’s Gen Z consumers, as well as the tremendous marketing opportunities arising from these developments. Come join us if you are in Shanghai!

SEVEN FRESH Opens Fourth Store in Chengdu

JD’s omni-channel supermarket chain SEVEN FRESH continues its rapid expansion across China, opening a new store in Chengdu on July 23. The new location is the fourth SEVEN FRESH supermarket in Chengdu, and also the first subway station storefront of the chain. In recent months the chain also opened three stores in Shenzhen, as part of SEVEN FRESH’s overall strategy to focus on four major regions, including the Beijing-Tianjin area, South China coastal area, Western China Sichuan-Chongqing area, and Central China Hubei-Hunan region.


Stay tuned for more updates next week, with a major luxury brand announcement and other new partnerships on the horizon.