Feb 24, 2022|

JD Worldwide Partners with British Luxury E-commerce Venture Barclay Street


by Mengyang He

JD.com’s cross-border e-commerce marketplace, JD Worldwide, has signed a cooperation agreement with Barclay Street on February 23, aiming to bring over 100 British and European luxury brands to the Chinese market. With the cooperation, a store named “Barclay Street Overseas Flagship Store” will open on JD.com this year, through which JD.com’s users will have access to a wide range of high-quality British and European products.

Signing ceremony in China (from left to right: Mr. Kannon Qian, Head of JD International Logistics Europe; Mr. Larry Lee, Vice President of Global Corporate Affairs at JD.com; Mr. Chen Lin, Vice President of Platform Business at JD.com; Mr. Xu Jin, Chairman of China Association of International Trade; Mr. Luke Liu, Deputy General Manager at JD Worldwide)

Barclay Street is a UK-based business focusing on providing boutique luxury brands with access to the Chinese market. “We are thrilled to be partnering with JD.com, one of the world’s leading online retailers. This is a transformational step towards opening the doors of the largest luxury goods market in the world to a variety of Europe’s finest boutique brands,” noted Mr. Myles Barclay, Co-founder and CEO of Barclay Street. “Our collaboration with JD will significantly lower the barriers to entry for those brands, and give Chinese consumers unprecedented access to some of the UK and Europe’s finest craftsmanship.”

Signing ceremony in the UK (bottom center: Mr. Barry Yu, General Manager of JD International Logistics UK; bottom right: Mr. Myles Barclay, Co-founder and CEO of Barclay Street)

“Fashion products are hot sale in cross-border consumption. Through the cooperation, JD Worldwide will bring more international high-quality brands to the Chinese consumers,” explained Mr. Chen Lin, Vice President of Platform Business at JD.com.

To better facilitate these international merchants at tapping into the Chinese market, JD Worldwide has provided Barclay Street with tailor-made support solutions in product selection, marketing operations, logistics, warehousing, and other aspects.

JD.com will also open a fast track for cross-border e-commerce entry, helping international merchants with qualification review, logistics and payment opening, synchronization of product selection, customs filing, and product listing. The entire process will be shortened from several months to 3-4 weeks.

Signing ceremonies in China and the UK

Additionally, the UK based teams of JD International Logistics will work closely with Barclay Street to build end-to-end all-chain solutions, leveraging JD’s global supply chain network services for international merchants, including over 1,300 warehouses and 200,000 delivery personals.

As of now, JD’s 80 bonded warehouses and overseas warehouses stretch over North America, Europe, Southeast Asia, the Middle East, Australia, and more. With nearly a thousand global supply chain network routes in place, JD International Logistics has been providing services to 220 countries and regions.

As a one-stop consumption platform focusing on the integrated import business, JD Worldwide will explore more development approaches, promote the integration of supply and demand, become the bridge between consumers and international merchants, provide chances of growth for the merchants, and better service experiences for the consumers.

Barclay Street is a subsidiary of AILUX Group Ltd, a UK company specializing in providing solutions for boutique brands in China.