by Ling Cao

JD has worked with American industrial products giant 3M to accelerate its digital transformation. Deming Ding, general manager of JD Industrial Technology shared on April 15, “Sales of the 3M store surged since its opening, and the partnership has enabled both of our clients to enjoy one-stop procurement and training services.”

In September 2020, 3M opened a flagship store on the JD Industrial Technology e-commerce platform, a department under JD.com that specializes in industrial maintenance, repair and operations (“MRO”) products and services, and provides an intelligent purchasing platform and supply chain solutions for corporate customers.

3M’s online store on JD is aimed at providing enterprises with an efficient procurement channel for industrial products by combining 3M’s quality supplies and JD’s experience in e-commerce operations and understanding of enterprise consumers. Additionally, clients can arrange for onsite training from 3M’s professional engineers, resulting in improved operation efficiency, as part of 3M’s omni-channel business development plan. By working with JD, both parties connect 3M’s factories with brands’ authorized service centers across China, which enables clients to enjoy worry-free integrated services.

Boping Huang, e-commerce general manager for 3M’s safety and industrial products in the greater China region said, “The last two years has marked an important time for our industry, with new investment entering into the whole industry, and e-commerce infrastructure of industrial products becoming more and more comprehensive.”

One example of why Huang believes this is the industry’s increasing standardization. One of the challenges faced by the industry is a mass amount of non-standard row materials. To solve this issue, JD Industrial Technology has introduced a product pool, which uses JD’s AI and big data, and experience from leading brands such as 3M, so that clients can easily find and purchase specific products on JD. For instance, a very specialized screw.

Huang said, “3M will work with platforms including JD to accelerate the industry development, providing value for all clients.”

 

(ling.cao@jd.com)

JD.com and Louis Vuitton have launched a unique model. Through the model customized by JD for Louis Vuitton, consumers may type “LV” in the search bar on the JD app and enter LV’s official mini program to enjoy the brand’s exclusive shopping experience.

The unique model connects Louis Vuitton directly with JD’s high quality active customers, while providing immediate access to all Louis Vuitton products, further enhancing the luxury experience for JD consumers.

“We are thrilled to partner with Louis Vuitton to further enhance the Chinese e-commerce luxury experience,” said Kevin Jiang, president of international business, JD Fashion and Lifestyle. “This is an unprecedented model which provides a seamless shopping experience, enabling more high quality consumers to enjoy all that Louis Vuitton has to offer. JD will continue to innovate in China’s luxury market to provide an unmatched experience.”

Since embarking on its journey in the luxury market, JD has continued to create new, high quality shopping experiences for its customers. The company has launched JD Luxury Express, which provides chauffeured hand delivery of luxury products purchased, giving customers the joy and delight of an experience commensurate to shopping at a brands’ offline store.

SHANGHAI, China, April 13, 2021 – Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, and China Resources Vanguard (“CR Vanguard”), China’s largest supermarket chain enterprise group, announced that they have expanded their partnership with a focus on digitalization and user operation. Over 1,800 CR Vanguard stores including hypermarkets, supermarkets, convenience stores and boutique supermarkets, have been integrated into JDDJ, the on-demand retail platform of Dada. Besides the orders from JDDJ, Dada Now, the on-demand delivery platform of Dada, also offers Dedicated Delivery service and fulfills omni-channel orders of more than 1300 CR Vanguard stores, including those from CR Vanguard’s Application and Mini Program.

JDDJ’s banners were displayed in a CR Vangard’s store

Ranking first on the list of the “Top 100 Chinese Supermarket Chains in 2019” by China Chain Store & Franchise Association (CCFA), CR Vanguard has the largest number of supermarket stores and its strategy adjustment always attracts much attentions. Hui Xu, General Manager of CR Vanguard, proposed the concept of ​​becoming a “consumers’ favorite omni-channel retailer”, which means transformation from studying products to studying consumers, from stores to omni-channels, and adapts to the changes in online shopping experience. Therefore, while operating its own online platforms, CR Vanguard has built strategic partnership with third-party platforms such as JDDJ. It leverages JDDJ’s platform and technical capabilities to improve its all-round digitalization, in order to tap new opportunities and growth engines.

Dada and CR Vanguard initially established a comprehensive partnership in April 2018. The two companies expanded their strategic partnership in July 2020, with a focus on omni-channel fulfillment, product management, user operation and marketing. Over the past 3 years, CR Vanguard’s sales have grown rapidly on JDDJ’s platform, with a 2.2 times increase in 2020 compared to 2019 and 5 times increase in boutique supermarkets. In CR Vanguard’s omni-channel layout, JDDJ has become a key strategic partner.

Meanwhile, CR Vanguard launched its online membership program on JDDJ in April 2020, which was the first time that CR Vanguard operated membership services on a third-party platform. As of December 2020, the membership increased by 4 times compared to six months ago. The frequency of orders placed by its members were more than 50% higher than those of ordinary users.

According to Jun Jiang, General Manager of Business Growth Department at JDDJ, the platform and CR Vanguard currently formulate detailed operation strategies for its hypermarkets and boutique supermarkets to attract differentiated consumers rapidly. In terms of hypermarkets that have a huge offline membership of more than 50 million consumers, the collaboration focuses on increasing the scale of online membership and improving consumer stickiness.

“CR Vanguard is speeding up its digital transformation, developing online channels business and online and offline integration. We saw burgeoning online business in 2020,” said Mr. Xu. “The strategic cooperation with JDDJ is an important step for CR Vanguard to develop its online business. I believe that our complementary advantages and coordination with JDDJ will bring more new growth engines.”

“In the context of customer segmentation, multi-business type retailers represented by CR Vanguard aim to adopt differentiated operations for different business types on the basis of the needs of consumers to raise brand competitiveness,” said Jianzhen Peng, Secretary General of CCFA. “The partnership with JDDJ provides a powerful support for CR Vanguard’s digital strategy. The two companies capitalize on complementary capabilities to create new growth opportunities.”

This year’s JDDJ 415 Anniversary Shopping Festival is launched from April 8 to 18. During the period, JDDJ partners with leading supermarket chains in China, including Walmart, Yonghui Supermarket, CR Vanguard, BBG Supermarket, Aeon, Jiajiayue, Lotus and famous brands, such as Yili, Mengniu, P&G, Unilever, Yihai Kerry, Mars Wrigley, PepsiCo, Nestle, as well as over 100,000 merchant stores on the platform to create a “One-hour Shopping Carnival”. This provides consumers in nearly 1,400 counties and cities in China with “one-hour delivery” services for all categories of products, such as supermarket groceries, fresh meat and eggs, daily necessities, mobile phones and electronics, beauty and clothing.

 

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company’s two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol “DADA.”

 

About CR Vanguard

CR Vanguard is an excellent retail chain enterprise group that is part of CR Group, a Fortune Global 500 enterprise. It owns several famous brands, such as CR Vanguard, Suguo, Ole’, blt, V+, Tesco express, and V>nGO, among others.

SHANGHAI, China, April 13, 2021 – Dada Group (Nasdaq: DADA) (“Dada”), China’s leading local on-demand delivery and retail platform, is pleased to announce that JDDJ, the on-demand retail platform of Dada, has created many exclusive marketing events, such as Merchant Category Day, Super Brand Day, Super Fan Day, Coupling Day, and New Product Festival to help brand partners enhance their brand influence and omni-channel strategy. Leveraging the advantages of O2O platform and one-hour delivery service, JDDJ has become the key marketing position for brands integrating product efficiency, targeted users, and efficient tools.

“JDDJ created a test field for innovative O2O marketing for brand partners, which jointly promotes IP marketing, increases brand visibility and efficiency, and achieves the omni-channel marketing,” said Wenqi Yang, Head of Branding Business at JDDJ. “JDDJ will continue to cooperate with brands to innovate methods of digital marketing and offer one-hour delivery service for more consumers.”

“As the on-demand retail industry grows, offline retailers and brand owners have more demands for online marketing and sales growth. Starting with innovative marketing activities, JDDJ empowers brands and industries by creating new consumption scenarios in micro e-commerce era,” said Jianzhen Peng, Secretary General of China Chain Store & Franchise Association.

 

JDDJ’s Innovative Marketing Activities:

• Merchant Category Day: In October 2020, JDDJ partnered with leading supermarkets and famous grain & oil brands such as Yihai Kerry, Fulinmen, and CR Ng Fung, to launch the Merchant Category Day marketing event. Starting with grain and oil category, this event connected online and offline channels to realize global marketing and extended O2O marketing practice in the micro e-commerce era. The data showed that during the event, sales of grain and oil products on JDDJ increased by 97% compared to average daily sales in October.
• Super Brand Day: In June 2020, JDDJ cooperated with Unilever in launching the first Super Brand Day event with the theme of “Honor of Kings”. Through online and offline campaign, this event introduced advertisements in thousands of offline stores and the live-streaming event for brands, leading to a significant increase in sales and efficient marketing to consumers. During the event, Unilever saw a month-on-month sales increase of over 450% on JDDJ’s platform.

• Super Fan Day: In August 2020, JDDJ cooperated with Yili’s SATINE, P&G’s Whisper, Mars Wrigley’s Extra and Mondelez’s Oreo to hold the exclusive Super Fan Day marketing event. This attracted over 10 million fans’ view and total sales of participating brands saw a year-on-year increase of 3 times. Besides, JDDJ and Yili’s jointly launched another Super Fan Day in September 2020, which invited Wang Kai, the ambassador for the brand, to introduce products at JDDJ’s livestreaming room. During the event, Yili set a new record in sales of its low-temperature products on JDDJ, with a month-on-month increase of 4.4 times.

This year’s JDDJ 415 Anniversary Shopping Festival is launched from April 8 to 18. During the period, JDDJ partners with leading supermarket chains in China, including Walmart, Yonghui Supermarket, CR Vanguard, BBG Supermarket, Aeon, Jiajiayue, Lotus and famous brands, such as Yili, Mengniu, P&G, Unilever, Yihai Kerry, Mars Wrigley, PepsiCo, Nestle, as well as over 100,000 merchant stores on the platform to create a “One-hour Shopping Carnival”. This provides consumers in nearly 1,400 counties and cities in China with “one-hour delivery” services for all categories of products, such as supermarket groceries, fresh meat and eggs, daily necessities, mobile phones and electronics, beauty and clothing.

 

About Dada Group

Dada Group is a leading platform of local on-demand retail and delivery in China. It operates JDDJ, one of China’s largest local on-demand retail platforms for retailers and brand owners, and Dada Now, a leading local on-demand delivery platform open to merchants and individual senders across various industries and product categories. The Company’s two platforms are inter-connected and mutually beneficial. The Dada Now platform enables improved delivery experience for participants on the JDDJ platform through its readily accessible fulfillment solutions and strong on-demand delivery infrastructure. Meanwhile, the vast volume of on-demand delivery orders from the JDDJ platform increases order volume and density for the Dada Now platform. In June 2020, Dada Group began trading on the Nasdaq Global Market, under the ticker symbol “DADA.”

JD’s online supermarket JD Super and JD Retail Cloud have teamed up with global data analytics company NiesenIQ on Apr.14 to embark on comprehensive data cooperation, launching a new partnership that aims to help FMCG brand owners and retailers build effective online operation strategies, sustain high brand performance and make informed decisions.

As global ecommerce has accelerated during the pandemic, China has become a driving force in innovating how best to serve customers who are increasingly splitting their consumption across channels both online and offline. The new partnership will not only expand the existing long term cooperation between the two companies into coverage of new categories, but also initiate a series of new product co-creations to address FMCG brand owners’ key priorities regarding omni-channel and online consumers.

Omni-channel development has become the new consumption habits and further integration of channels amid the epidemic. Enabled by the massive consumption data of JD Super, the data middle platform of JD Retail Cloud, and the well-recognized data analysis capability of NielsenIQ Big Data team, the two companies will integrate online and offline data, systematically interpreting consumption data to identify category preferences among channels and defined location areas, with an aim to help brand owners implement efficient omni-channel solutions.

In addition, the two companies will develop a “Marketing Decoding” solution utilizing Consumer Behavior Analysis to help brand owners more deeply understand operation status, the competitive landscape and new consumer behavior trends. The solution will also engage in User Portrait Analysis, subdividing brand users based on massive consumption data and thus helping brand owners develop their brand advantage.

Recognizing the shifts occurring in Chinese online shoppers’ consumption behavior as a result of the pandemic, a newly co-created “Online Sales Effectiveness” solution will enable brands to more accurately understand the input and output of sales campaigns in order to optimize for future online investment effectiveness, build shopping-driven models according to consumer segmentation, and provide guidance on the timing of consumers’ key decision making points during the purchase cycle.

Behind the scenes, the two companies will also work to optimize e-commerce procedures and systems, driving digitalization and offering valuable data support for FMCG products.

JD Super, JD Retail Cloud and NielsenIQ expect further cooperation going forward, and will remain focused on jointly promoting the transformation and upgrading of the retail industry.

 

by Ella Kidron

JD.com is hosting a charity auction on its JD Auction platform in collaboration with top Swiss watch brand H. Moser & Cie. and The One Foundation beginning Apr. 14 at midnight and ending Apr. 18 at 19:00.

The item on auction is H. Moser & Cie.’s Swiss Alp Watch Infinite Reboot. A spokesperson made a remark about this watch. “The item is devoid of logo, indices, and hands. Its dial features only a mechanical disc reminiscent of the symbol one sees when a computer programme is loading, turning constantly to reflect the ceaseless march of time. The hours pass in a kind of permanent reboot, with no reference to the present moment. ”

He added, “It is a symbol of the infinite, of the relativity of time and of the headlong rush in which society is caught, ever more connected, ever more virtual. Here comes a fundamental question: in the face of extreme digitization and excess, could it now be time for a complete reboot?”

The watch is auctioned on JD Auction. Bidding starts RMB 238,000 yuan, and will increase in increments of RMB 10,000 yuan.

H. Moser & Cie. Swiss Alp Watch Infinite Reboot on JD Auction

All proceeds will go to the One Foundation. Interested consumers can conveniently bid on and purchase the watch online directly through the JD Auction platform.

Formally known as the Shenzhen One Foundation Charity Fund), the One Foundation is a Chinese NGO focused on supporting children’s welfare. Its stated mission is to transform the lives of disadvantaged children by providing food, shelter, education, health and self-assurance. The partnership represents the “infinite reboot” of the hopes and dreams of the children who will benefit from the proceeds

In the last five years, JD Auction has completed auctions for over 100 million items, becoming a highly popular platform for online auction. The platform has also held several online charity auctions. Last November, in cooperation with JD Foundation, the platform hosted a charity auction to promote China’s intangible cultural heritage. All funds received from the auction of craft masters’ works were used to help women in impoverished areas and ethnic minority groups to encourage their pursuits of art and cultural creations.

JD Auction also organized a special auction campaign in September to solicit and auction memorabilia related to the fight against COVID-19. JD’s strict approach to authentic products as well as the company’s technological strength, make it an ideal place to hold auctions, for charity as well as public court auctions of estates.

 

(ella@jd.com)