JD Auctions Sold Two Over-100-Million-Yuan Buildings within Four Days

by Vivian Yang

JD Auction sold two house properties in Beijing worth over RMB 100 million yuan each within four days, as the e-commerce platform revealed on Apr. 9.

“JD Auction has been an effective channel to support public court auctions with a high transaction rate and premium rate,” said Chengxin Han, general manager of JD Auction. “It has also become a go-to place for many people to find good bargains for high-value properties in Beijing.”

On Mar. 27, JD Auction closed the deal for the building of a former chain hotel on Beiyuan road in Chaoyang district in Beijing at RMB 276 million yuan. A 12-storey building totaling 9,550.73 square meters, the building is located in a mature commercial area. Its popularity drove 83 rounds of bidding before the price finalized.

The second deal which was made on Mar. 31 was a high-end residential building also located in southern Chaoyang district. The building is part of a well-known real estate program in the capital city which is famous for cultural gardens in its landscape design. The item has been a hit on JD’s platform. Starting at RMB 3,500 yuan, the building’s auction price was capped at RMB 100 million yuan after 319 offers, making it the highest transaction price the real estate program ever achieved on online judicial auction platforms.

Online public auction is the only legitimate way for courts to handle seized real estate in China. Since its establishment in 2016, JD Auction has been providing strong support for Chinese courts at all levels in this area. JD’s trust-based brand identity and technology-driven services such as VR panorama house viewing, big-data-driven price evaluation and financing assistance, have enabled an increasing number of users to acquire real estate on its platform. It is estimated that in 2020 alone, more than 15,000 JD customers bought houses or apartments on JD Auction.

 

(vivian.yang@jd.com)

JD Joins Hands with Maternal and Baby Brands to Serve New Generation of Parents

by Rachel Liu

JD Super, JD’s online supermarket, held the annual JD Super Baby Festival of JD’s maternal and baby products today at JD’s Beijing headquarters. On the ceremony, JD shared its goal to build deeper cooperation with global maternal and baby brands on supply chain, products and sales channels to jointly achieve better growth on the platform.

According to the 2021 Chinese Maternal and Baby Market Consumption Trends report released by leading Chinese consulting firm iResearch on the event, over 60% of parents in China are of the post-90s and post-95s generations, and 66% of parents have bachelor’s degrees. These well-educated parents prefer “scientific parenting,” and are willing to spend more money on better products for their children.

“The new consumption trends mean that customers are looking for more high-end products, as in products that are better looking and more unique with detailed functions,” said Jingwen Ruan, partner of iResearch, during the ceremony. “For example, we found that the demands for goat milk, organic milk powder and diapers made of new technologies and materials are rising.”

The report also shows that 88% of customers prefer to buy baby-use products through online channels, and 73% of customers already see online channels as the first choice to buy these products.

“We will work with brands on new product cultivation, customer lifecycle management, sales channels and data cooperation and supply chain management to better meet customers’ demands. Omni-channel and digitalization are unstoppable trends of the industry, and JD will open up our capabilities and achieve win-win cooperation with brands,” said Carol Fung, president of JD FMCG Omni-channel. “Together with our brand partners, we hope to make our customers’ parenting easier, providing more trustworthy service and promoting the growth of the whole industry.”

Carol Fung, president of JD FMCG Omni-channel.

For new products and brand cultivation, JD will explore the new consumption trends and develop customized products with brands. For example, when JD observed that online searches for millet and pumpkin had increased rapidly among parents, the company quickly developed C2M millet and pumpkin flavored rice powder with American brand Gerber. In the first three months of launching, the product became one of the best-selling products and accounted for over 10% of sales of the brand on JD. The company also jointly developed an avocado baby skincare cream with Chinese brand Baby Elephant.

Additionally, JD will identify customers from more channels such as vertical media for parenting, offline stores, short video and livestreaming platforms to better analyze customers’ preferences to achieve targeted marketing and user lifecycle management.

To provide faster delivery service for customers, JD will use its Omni-channel Fulfillment project to integrate online orders with offline stores and supermarkets. In 2021, JD also aims to open 1,000 offline maternal and baby stores, and work with Better Life and Huaguan (华冠) supermarkets to build front warehouses. Omni-channel marketing is another way to help brands accumulate more users. Biostime just launched a new milk powder exclusively on JD, and JD plans to integrate online and offline marketing channels to cover over 10,000 offline stores, hoping to help the brand reach as many customers as possible.

“The consumption trends for maternal and baby products are changing quickly, and parents have more detailed and personalized demands,” said Longwu Jiang, general manager of JD Maternal and Baby Products. “The new generation of parents know exactly what kinds of products they need at different stages. Besides products, they also want more information and guidance on scientific parenting. I hope all brands can join JD to provide an easier, more considerate and trustworthy shopping experience for customers.”

 

(liuchang61@jd.com)

JD Hosts Experience Booth at Wuxi Marathon

by Ella Kidron

The 8th annual Wuxi Marathon was held in Wuxi, Jiangsu province on Apr. 11. To mark the event, the sports division of JD.com hosted an exhibition space from Apr. 8-11, giving runners and spectators a place to play games, try out products and make purchases through a pop-up store, and even get running tips. Consumers can test products on display and then buy them online to be delivered home, creating an omni-channel experience and raising awareness of JD’s sports category.

The high-tech space featured a virtual skiing game, an electronic hoops shooting game and more, and attracted people of all ages to learn more about JD while being entertained.

JD booth at the Wuxi Marathon

JD booth at the Wuxi Marathon

At least 10,000 people visited the booth each day. Viewers were encouraged to take photos and share them on their social network platforms, raising the overall influence of the event and profile of the JD brand among sports enthusiasts.

Visitors to JD booth at Wuxi Marathon

Visitors to JD booth at Wuxi Marathon

This is the 7th year that JD has partnered with the Wuxi Marathon. In addition to providing an onsite experience, JD also supported the event through its event signups platform as well as deals on hotels and high quality running gear through its e-commerce platform. The company has also partnered with top sports gear brands at past events.

In addition to the Wuxi Marathon, JD has had a presence at several marathons across China, including the Shanghai Marathon, the Suqian Marathon, the Chengdu Marathon and several others.

The person responsible for JD’s partnerships with sporting competitions explained that such events provide an excellent bridge between customers and sporting goods and apparel brands as well as JD.

 

(ella@jd.com)

Photos: JD Super Holds 2021 Baby Festival Carnival in Changsha

by Rachel Liu

JD Super held the 2021 Baby Festival Carnival in Changsha, Hunan province from Apr.10-11. The carnival provides an area for parents and children to have fun. It also showcases high-quality maternal and baby products provided by Huggies, Babycare, Gerber and Feihe, a creative handiwork displays with toys from Lego, BOBDOG, and more, as well as an organic baby food area with selected products from global brands. The carnival also has a special section that JD jointly developed with Hunan Museum, showing leading domestic brands and Chinese goat milk powder products.

Olympic champions and celebrities Xuan Liu and Liang Tian joined the carnival to share their parenting experience.

Children having fun at the 2021 JD Super Baby Festival Carnival

Children having fun at the 2021 JD Super Baby Festival Carnival

Children having fun at the 2021 JD Super Baby Festival Carnival

Olympic diving champion Liang Tian (left) sharing his parenting experience

Olympic diving champion Liang Tian (left) sharing his parenting experience

Olympic gymnastics champion Xuan Liu (left) showcasing infant milk powder

Olympic gymnastics champion Xuan Liu (left) showcasing infant milk powder

(liuchang61@jd.com)

Dr. Bowen Zhou Shares “Trustworthy AI” When Receiving Top AI Award of China

by Ling Cao

Dr. Bowen Zhou (left), Chairman of JD Technology Committee, along with Dr. Tianzai Jiang (middle), Director of the Institute of Automation at Chinese Academy of Sciences, and Licheng Jiao (right), professor at Xidian University, have won outstanding contribution awards under the Wu Wenjun AI Science & Technology Award, which is regarded as the highest award for intelligence science & technology in China. An award ceremony was held in Beijing on Apr. 10th to celebrate the 10th year of the award.

 

Dr. Zhou made two keynote speeches at the serial events. During one speech in Suzhou on Apr. 11, he spoke about the opportunities and challenges for trustworthy AI through industrial digitalization and intelligence.

Zhou shared, “The next step for AI is to achieve trustworthy AI, which means we need to solve challenges from technology aspects in robustness, explainability and reproducibility, as well as considering fairness, accountability, and value alignment for application at scale. In the next ten years, we will work with our partners to promote industrial digitalization.”

 

Dr. Zhou made another keynote speech in Shanghai on Apr. 12, in which he said that Trustworthy AI needs a systematic building process, and outlined how JD has continuously paved the way.

For example, Zhou emphasized how JD used AI to help increase efficiency and lower labor intensity in logistics, customer service and advertising. Zhou concluded, “Trustworthy AI cannot stand alone, it needs to be built block by block.”

 

(ling.cao@jd.com)

JD Courier Praised by Renowned Host of China’s National TV

by Yuchuan Wang

Youhua Huang, a JD courier in Wuhan, performed a song with original lyrics during a special event held in Wuhan to promote renowned national TV host Hui Kang’s new book “Average Score” on Apr. 11. The event was joined by more than 2,000 fans.

Featuring lyrics by Huang and his colleague, the song was written to express gratitude for the frontline doctors and nurses who traveled to support the city during the height of the pandemic last year. This time, Huang sang to honor Kang, who has promoted Wuhan products to drive economic revitalization for the city.

“When winter goes and spring comes, when the cherry blossoms, let us meet again,” he sang.

Kang also visited one of JD’s delivery stations in Wuhan, which ensured delivery of emergency needs and donation to Jinyintan Hospital while the city was locked down last year. “These couriers are the great people who marched alone to support many others during the pandemic,” Kang praised of JD couriers like Huang.

Hui Kang (left) and Youhua Huang (middle)Hui Kang (left) and Youhua Huang (middle)

Huang is responsible for the delivery of JD’s parcels on the campus of Huazhong University of Science and Technology, and especially to international students. “To guarantee my service quality, I’ve been learning English and I can now communicate with them using simple English,” said Huang. He also helped the international students solve problems during the pandemic.

“Customers’ recognition makes me feel fulfilling, even though I’m just doing the most ordinary job.”

 

(yuchuan.wang@jd.com)

JD Worldwide Promotes Bilateral Trade with Thailand

by Yuchuan Wang

JD Worldwide, JD.com’s international business, held a virtual business conference on Apr. 12 for merchants who are interested in doing export and import business between China and Thailand. The conference was held by JD’s cross-border ecommerce platform JD Worldwide, and the company’s e-commerce joint venture in Thailand, JD CENTRAL.

Ms. Jeeranun HIrunyasumlith, the Commercial Consul of Royal Thai Consulate-General in Shanghai said at the conference, “I hope that JD would not only be a platform to introduce and expand Chinese consumers’ access to more Thai products, but also provide an opportunity to strengthen bilateral trade between the countries and bring about sustainability and prosperity for both nations.”

Ms. Jeeranun HIrunyasumlith (right), Commercial Consul of Royal Thai Consulate-General in Shanghai and the host Xinai Zhou (left) from JD’s marketplace businessMs. Jeeranun HIrunyasumlith (right), Commercial Consul of Royal Thai Consulate-General in Shanghai and the host Xinai Zhou (left) from JD’s marketplace business

Despite the impact of COVID-19, the trade between Thailand and China has seen a steady increase. The bilateral trade volume reached US$ 80 billion in 2020, accounting for 18% of Thailand’s total global trade. According to Ms. HIrunyasumlith, the major exports from Thailand to China in 2020 were tapioca and rubber products, computers and parts, and fresh and dried fruits. The top major imports from China to Thailand were electronics, machinery and parts, and home appliances.

Ms. Jia Xiong, the business development manager at JD Worldwide responsible for the Thailand business introduced that JD will provide preferential benefits for merchants launching products on JD Worldwide or JD CENTRAL. For example, new merchants will be  waived fees of platform usage or warranty, with JD taking no commission in the first three months.

Ms. Jia Xiong, Thai business development manager at JD WorldwideMs. Jia Xiong, Thai business development manager at JD Worldwide

Merchants who are interested in importing Thailand products to China can contact Bo Zhang at +86 186-1116-1113. Those who want to do export business from China to Thailand can contact Yuanyuan Zhang at +86 136-7109-5713.

 

(yuchuan.wang@jd.com)

JD Worldwide to Launch Cuban National Pavilion

by Kelly Dawson

JD Worldwide will soon launch a Cuban National Pavilion store to foster more exchange between China and Cuba, as discussed during a visit by the Cuban ambassador to China at JD.com’s headquarters in Beijing this morning.

The pavilion will aim to not only introduce Chinese consumers to more Cuban products but also Cuban culture, in support of increased tourism and academic exchange between the two countries.

“2020 marks the 60th anniversary of the establishment of diplomatic relations between Cuba and China,” said Cuban Ambassador to China Carlos Miguel Pereira Hernandez. “I hope to take this opportunity to increase economic, trade and investment cooperation with China, especially online e-commerce cooperation.”

Cuban Ambassador to China Carlos Miguel Pereira Hernandez visited JD HQ
Cuban Ambassador to China Carlos Miguel Pereira Hernandez visited JD HQ

Targeting to launch in July, the Cuba National Pavilion will offer iconic Cuban products including dozens of brands of rum aged 5 to 7 years, cigar-related accessories, tropical fruits and juices, and some local supplements.

“We are excited to bring the vibrancy of Cuban culture and products to Chinese consumers,” said Luke Liu, head of JD Worldwide’s brand development team. “Thanks to JD’s robust cross-border ecommerce business, strong supply chain, big data capabilities, and the guidance of Ambassador Pereira, I believe that the Cuba National Pavilion has a bright future.”

JD Worldwide’s National Pavilions project was launched in 2018 to introduce a range of high-quality products spanning multiple brands in each “pavilion,” providing an easier shopping experience and also ensuring a more efficient process for brands when compared with separate launches. JD Worldwide has also welcomed other countries to the platform including Sri Lanka, Peru and more.

 

(kellydawson@jd.com)