by Ling Cao

JD Fresh has formed an industrial alliance for aquatic products with over two hundred enterprises across the industry chain, covering brands, e-commerce players, and supply chain providers. The alliance announced during this week’s FHC (Food & Hotel China) 2020 conference in Shanghai aims to integrate resources for building a safer and more standard aquatic products ecosystem for customers.

JD Fresh Aquatic Products Alliance established during FHC China with industrial partners

Xianglong Meng, senior business manager of China programs at Marine Stewardship Council (MSC) said, “As the international standard institution representative, MSC will help promote sustainable fishing, and support JD Fresh’s supply chain building in sharing resources and applications. For example, MSC will launch a seafood mini program that enables customers to see transparent product information. In the future, MSC will cooperate with industry players including JD Fresh to set up aquatic products standards, providing high quality and safe fresh food to customers’ tables.”

Minghui Wang, operations manager at JD Fresh said, “The alliance aims to find more new opportunities and build a win-win platform within the industry during the post-epidemic era, getting through the impact brought from the pandemic.”

Minghui Wang, operations manager at JD Fresh speeches at the event

During the conference, JD Fresh also signed a cooperation agreement with Sinoexpo Informa Markets, a leading business exhibition company in Shanghai to explore cooperation in offline exhibitions and promotions for brands and merchants.

During this year’s Singles Day Grand Promotion, sales of domestic aquatic products from JD Fresh increased 230% YoY, and sales of shrimp and fish increased 80 times and 100 times YoY.

(ling.cao@jd.com)

by Ella Kidron and Ling Cao

Omnichannel has proven to be a powerhouse as a growth driver for both To-B and To-C development. This was made apparent during Singles Day Grand Promotion. The company reported transaction volume of RMB 271.5 billion yuan (USD $41.1 billion) for the 11-day sales period from November 1^st-11^th. Omnichannel marketing and retail are making it possible for consumers to shop whenever and wherever they want.

JD’s fresh food footprint which started purely online in 2012 has now become omnichannel. The company’s omnichannel supermarket SEVEN FRESH covers a number of cities in China. Notably, during the Singles Day period, on Nov. 6^th, JD opened a SEVEN FRESH in Wuhan, the epicenter of the epidemic outbreak in China. JD played an instrumental role in making sure that residents of Wuhan could access fresh fruits and vegetables during lockdown, setting up several programs to deliver at a time when no other logistics operators were able to. SEVEN FRESH is one of the demonstrations of the company’s commitment to the long-term health and wellness of Wuhan residents post-pandemic.

Jonathan Wang, vice president of JD.com and head of SEVEN FRESH said: “The epidemic has accelerated the need for more and more customers to buy fresh food online and it has become a habit. Based on an omnichannel retail strategy, SEVEN FRESH aims to provide customers with a superior in-store experience and fast delivery services within 30 minutes. We’ve seen SEVEN FRESH’s online orders increase significantly.”

JD’s omnichannel convenience store initiative, JD New Markets, is also playing a key role in this years’ Singles Day Grand Promotion. These convenience stores are JD’s B2B2C business. That means that JD helps source high-quality products for these individually owned stores, while also supporting the stores with digital marketing, customer insights and more.

This Singles Day, products from popular brands like Lay’s and many more participated in cross category and brand-specific promotions to provide the best products at the best prices to nationwide store owners through the JD New Markets initiative.

“In the fourth year for JD New Markets to join the Singles Day Grand Promotion, we have shouldered the responsibility of deeply integrating the digital and real economy,” said Arthur Zheng, President of JD New Markets. “As we have seen steady growth, we also help nationwide mom-and-pop stores with our supplies. Joined by brands, distributors, retailers, and consumers, we will deliver an even better omnichannel retail experience and sustainable growth.”

During Singles Day, sales of JD New Markets reached 208% of sales last year. The New Markets team also provided innovative marketing solutions for store owners and brands. Conversion rate of orders resulting from an individual JD New Markets livestream show reached 75%, which means that 75 of every 100 viewers placed orders.

For a specific breakdown of stats please view our infographic here: https://jdcorporateblog.com/jd-reports-to-record-rmb-271-5-billion-singles-day-performance-2/

(ella@jd.com; ling.cao@jd.com)

by Martin Li

JD’s cross-border e-commerce platform has brought products in and out of China to consumers, putting a variety of quality products at consumers’ fingertips.

Thanks to JD Worldwide, JD.com’s platform for imported products, global borders are no barrier for Chinese consumers who want to purchase milk powder from New Zealand, watches from Switzerland, pet food from England and more.

Dr. Jianguang Shen, Chief Economist of JD Digits,said: “The recovery in the overseas markets has boosted China’s exports, helping factories to resume production and enhancing consumers’ confidence. All these provided positive conditions for the Singles Day event to hit a new high.”

The best-selling imported brands this Singles Day include Apple, Sony, Siemens, Phillips and Panasonic. Best-selling products include the Apple iPhone series, Lancôme toner, Sharp’s 60-inch smart internet liquid crystal TV, the HP Zhan66 14-inch light laptop, and the Siemens 610L refrigerator.

The proportion of female consumers of imported products is 21.2% higher than the JD platform average. Consumers in this category are generally three years younger than the JD average.

Global Sales, JD’s outbound e-commerce platform, also witnessed a 144% growth in transaction volume.

The top three fastest growing markets were New Zealand, the United States and Hong Kong SAR.

Among the popular products with overseas consumers were outdoor toys, drinks, diapers, pet products and household products.

Outdoor toy sales increased by 747% year on year. Plus, JD’s private label products saw a 350% growth in number of orders.

(bjlihao3@jd.com)

by Ella Kidron and Rachel Liu

Fast-moving consumer goods and fresh food were a highlight of JD’s Singles Day Grand Promotion during which the company reported transaction volume of RMB 271.5 billion yuan (USD $41.1 billion) for the 11-day sales period from November 1^st-11^th. With COVID-19, consumers have gotten used to shopping online for these products and show no signs of stopping anytime soon. Over 20,000 consumer brands saw cumulative transaction volume increase over 100% during the Singles Day promotion period. In the first 10 minutes on November 11^th, 3,000 brands saw transaction volume double YOY. Over 80% of new users of JD Super, JD’s online supermarket, came from lower-tier markets.

Chief Economist of JD Digits, Jianguang Shen, said: “E-commerce is the bellwether of China’s consumption recovery this year. With an increasing share in overall consumption, it played an important role in supporting many suppliers to overcome the impact of the pandemic. At the same time, the rise of new business formats such as fresh food e-commerce are adding new boosts in this sector.”

Carol Fung, President of JD FMCG Omnichannel said: “It is very encouraging to see consumers’ continuous trust in JD Super and in JD.com. This is evidenced by strong growth in multiple products. Trust is what will enable us to win in user growth, lay the foundation for sustainable development and serve consumers to buy anything they need, anytime, anywhere. Omnichannel has become a key theme for our business and more brands are joining hands with us on this. We continue to find that our strong supply chain ability and the development of deep and sustainable win-win partnerships with brands are instrumental in meeting the needs of our diversified consumers across countless scenarios.”

Carol Fung during Singles Day celebration at JD Headquarters in Beijing

JD’s Omnichannel Fulfillment supply chain innovation program sources products from offline outlets located near customers, eliminating unnecessary touch points, increasing efficiency while reducing costs. When a consumer places an order online, the platform matches the order with offline supply closest to the customer in real-time, and then arranges for a courier to deliver to the consumer along the most efficient route. Instead of relying solely on the stock in JD’s warehouses, the omnichannel fulfillment platform will calculate which brick and mortar stores nearest to the customer have the items in stock, and then source the inventory from there, both ensuring supply and delivery speed. As of November 4th, JD has achieved one-hour delivery through the cooperation with JDDJ (JD Daojia, China’s leading local on-demand retail platform) in 328 cities.

A specific breakdown of stats can be seen here: https://jdcorporateblog.com/jd-reports-to-record-rmb-271-5-billion-singles-day-performance-2/

(ella@jd.com; liuchang61@jd.com)

by Ella Kidron

At midnight on November 12^th JD reported Singles Day Grand Promotion transaction volume of RMB 271.5 billion yuan (USD $41.1 billion) for the 11-day sales period from November 1^st-11^th. The result set a new record.

There is much more behind this number than meets the eyes. The year of 2020 has been no ordinary year, and this has certainly been reflected in Singles Day results. As COVID-19 prevention and control in China has reached a stage of normalization in China, long-term changes in consumer behavior and impacts on economic structure have been observed this Singles Day.

Consumers’ and merchants’ willingness to participate in Singles Day is stronger than ever. JD’s perks are also its best yet, both in terms of discounts and high quality services. During this year’s Singles Day promotion, JD announced it would sell over 200 million products with 50% discounts, and launch more than 300 million new items through JD’s platform.

Lei Xu, CEO of JD Retail, said: “Singles Day is an important sales time for brands. For those big brands, they have a bigger advantage because they can better meet consumer demands with the help of their brand reputation, supply chain ability, operation and marketing ability, as well as ability to cooperate with e-commerce platforms. That’s why we have witnessed fast growth by well-known international and Chinese brands. In the meantime, consumers pay more attention to quality and price when they choose low-profile brands, which have been affected by COVID-19.”

Singles Day is known for involving complicated coupon schemes that can leave many buyers scratching their head and even stressed out, JD has been simplifying the process each year, and took it a step further this year. Consumers simply put products in their shopping carts, and then JD’s systems do the calculations to ensure the most ideal coupon combo.

While the shopping event is certainly about giving back to the customer, and ensuring the best customer experience, a successful Singles Day is not purely about the cheapest products and the best deals. In fact, consumers have displayed a willingness to buy high priced items if they are also high quality. This is very much in line with JD’s ethos. Xu said: “JD has been advocating against excessive consumption, instead encouraging responsible consumption. We don’t encourage consumers to shop impulsively. It’s more important to consume in a rational manner.”

A specific breakdown of stats can be seen here: https://jdcorporateblog.com/jd-reports-to-record-rmb-271-5-billion-singles-day-performance-2/

(ella@jd.com)

JD’s 2020 Singles Day Grand Promotion  set a new record, recording RMB 271.5 billion yuan in transaction volume for 11 days of the sale (Nov. 1^st-11^th).