by Vivian Yang

JD is the exclusive e-commerce platform in China to launch NVIDIA GeForce RTX™ 30 Series graphics cards. On Sept 17^th, the first batch of the graphics cards were sold out on JD.com within minutes.

So far, over tens of thousands RTX 3080 reservations have been made on JD in advance of the release of the next batch. A number of new graphics cards tailored for PUBG (a highly popular game) on JD.com such as the ASUS’s TUF-RTX3080-10G-GAMING are available to upgrade players’ experiences to the next level.

The NVIDIA graphics cards are among a series of new products JD unveiled ahead of the “golden week”, the eight-day public holiday to celebrate National Day in China. Other products newly on sale include smart watches, Go Pros, video projectors and more.

HONOR Watch GS Pro is an ideal smartwatch for outdoor activities, featuring 25-day long battery life and real-time movement tracking to ensure users don’t get lost no matter where they travel to.

The new GoPro HERO9 Black 5K action camera that enables more pixels, more battery, more screens with 360 degree pictures for the long holidays, is a favorite among vloggers.

For people who prefer to stay at home, the new XGIMI Z8X video projector offers a home theater experience both day and night with smart lighting adjustment and fully automated trapezoidal correction.

To provide consumers with a worry-free shopping experience, JD offers 24 month-long interest-free payment plans, price guarantee for the Singles Day (November 11^th) shopping festival, one-hour delivery service and more.

(vivian.yang@jd.com)

by Hui Zhang

JD will launch a mobile gaming team- JD Esports – a move to further explore the e-sports industry after the establishment of JD Gaming (JDG) in 2017. The team is composed of members from the previous team for the Peacekeeper Elite game, and is preparing for the upcoming Peacekeeper Elite League 2020 Season 3.

The creation of JD Esports is also a key step since the company announced to launch an JD Esports plan with partners including Tencent, Black Shark, Red Magic, ROG, Lenovo, and telecoms and mobile hardware operators in July at ChinaJoy, the largest gaming convention in China. The initiative aims to accelerate the development of the gaming phone industry by focusing on gaming devices and e-sports competitions and providing a better gaming experience for players.

“JD will make full use of its advantages in traffic, technology, distribution, promotion, supply chain, and payment to help partners maximize business value by organizing e-sports events and related games,” said Daniel Tan, president of JD Mobile. He added that JD will also explore more distribution channels, establish a marketing integration platform, enable supply chain manufacturers, and apply cutting-edge technology to further drive business.

In addition, JD, as the first company to create the concept of a “gaming phone” back in 2017, will work with mobile phone brands to develop gaming phone products using the Consumer-to-Manufacturer (C2M) model in which JD uses a data-driven approach to develop products based on consumers’ demands.

JD is ambitious in constantly exploring the field of e-sports. In the PC gaming field, JDG has become one of the top teams loved by gamers, and it will be one of China’s representative teams to participate in the League of Legends World Championship 2020. In the mobile gaming field, JD was also the exclusive e-commerce partner for KPL Spring, KPL Fall, and the Honor of Kings Anniversary in 2019.

(zhanghui36@jd.com)

by Hui Zhang

Have you ever shopped in a dorm? Six female students at a university in Jinan City, east China’s Shandong province, took advantage of JD.com’s free exchange service to host a popup clothing store in their dorm so friends and classmates could shop safely indoors during the pandemic.

Thanks to the service, JD customers can swap out the same item of clothing for another color or size almost instantly, with the app taking only 0.1 second to register the change—and delivery and exchange of the new item often taking place on the same day, thanks to JD’s effective fulfillment capabilities.

Students Shopping in Dorm Corridor

Organizers Chenchen and five roommates bought more than 100 items of clothing from JD.com, lining them up in their dormitory corridor on Sept.16^th. That morning, nearly 100 students stopped by, ultimately purchasing more than 20 pieces of clothing.

“JD’s free exchange service eliminated our worries about the size and colors, and opened up a new way for us to enjoy shopping during the pandemic,” Chenchen said.

Integrating AI and big data, JD’s free exchange service covers some of the clothes and shoes categories in JD’s first-party stores, and will be expanded soon. According to the guidelines of the service, consumers only need to select their desired replacement item and submit an application. After review, JD’s system takes advantage of big data to automatically arrange the nearest courier to ensure the exchange is completed as quickly as possible. Customers can track the process in the JD app.

JD also offers free replacements for damaged items and packages.

(zhanghui36@jd.com)

by Martin Li

JD Super, JD’s online supermarket, will cooperate with China Alcoholic Drinks Association to drive digitalized warehousing and logistics services in the wine industry, as well as promote quality wine brands.

As part of the cooperation agreement announced on September 21, JD will open its Cloud and AI capabilities to participating wine brands to help digitalize the industry chain. Additionally, JD will make use of its e-commerce platform, which has over 400 million active users, to enhance wine branding and improve consumers’ awareness of quality wine-producing regions.

“We hope to work together with the association and wine enterprises to build an industry cluster of quality wines by taking advantage of JD’s strength in digital supply chain, logistics and branding,” said Chen Songfeng, head of JD’s liquor and alcoholic beverage division.

“The deepened cooperation between JD and the association is expected to boost development of China’s wine industry and innovation in the industry,” said Song Shuyu, president of the association, of which JD is a member.

JD Super contributed to more than half of sales in the B2C wine and drink market in China between January and July this year, according to Nielson data. During the same period sales of wine, beer and imported alcoholic beverages all saw robust growth on JD Super.

On June 18, JD’s annual mid-year grand promotion, JD Super saw its wine sales exceed RMB100 million yuan within the first minute after the event opened.

At the launch ceremony on September 21, JD also announced its plans to promote agricultural products. The program will extend to counties and towns which produce quality agricultural products.

“JD will use its supply chain, logistics, technology, finance and marketing strengths to better connect quality agricultural products and consumers,“ said Meng Xiangqi, who is in charge of marketing for JD’s platform business.

From January to June this year, JD Super helped promote more than 10,000 agricultural products from over 100 production areas, benefiting over one million farmers.

(bjlihao3@jd.com)

by Ella Kidron

JD.com has opened three more 7FRESH LIFE community stores in Beijing offering round-the-clock meal time solutions for local residents. The three new stores (precise addresses can be found here) are located in Beijing’s busy Chaoyang district, and are expected to cover 250 residential compounds in a 1.5 km surrounding area, providing quality services to around 800,000 people. The steady opening of community stores demonstrates the value of this model to consumers. JD now operates six such stores in Beijing.

7FRESH LIFE combines community “restaurant + fresh food store + convenience store”, serving as a warm and caring neighbor. Parents will find quality fresh ingredients in 7FRESH LIFE, while busy professionals can also get nutritious prepared food. Taking advantage of its omnichannel capabilities, 7FRESH LIFE provides a location-based online channel through its app for consumers to buy from the shop any time and have their products delivered in as fast as 30 minutes.

Community stores are typically defined as those within a 0.5-1.5 km radius, or “life circle”. Jonathan Wang, head of 7FRESH, said in a byline article that was summarized by research analysis firm IGD that the growth of the community store model is in part due to urbanization, which increases the number of middle-class shoppers, who lack time but are unwilling to compromise on quality and lifestyle. Rather than simply being a slimmed down version of a convenience store, community stores focus primarily on meal occasions. As such, they carry a smaller range of products than what can typically be found in a supermarket. JD’s model upgrades the traditional neighborhood convenience store into an omnichannel meal solutions hub. Services like home delivery from 7:30 am to 10:00 pm each day and extended operating hours provide enhanced convenience to neighborhood consumers.

“In the next three years, 7FRESH LIFE will rapidly develop and copy the original prototype model to more communities, using fresher, more precise and more consumer-savvy products to satisfy family meal needs from the kitchen to the dining table,” said Sun Xichao, head of 7FRESH LIFE. By ensuring basic needs of the local community and improving supply capabilities of community stores, JD’s strengths can be used to empower community development.

JD opened its first 7FRESH LIFE in Huilongguan, Beijing at the end of 2019. The store trial data shows that it achieved average revenue of RMB 90,000 per day – strong performance for a store of its size and type.

(ella@jd.com)