JD.com Recognized in S&P Global’s Inaugural “Sustainability Yearbook” (China Edition)

Posted on by Vivian Yang

by Vivian Yang

JD.com is proud to announce its inclusion in S&P Global’s “Sustainability Yearbook (China Edition) 2023.” This recognition underscores JD.com’s unwavering commitment to corporate sustainability and positions the company as a leading force in empowering real economy enterprises through digital capabilities and industry expertise.

S&P Global released its inaugural Sustainability Yearbook (China Edition) on June 28, 2023. Published since 2008, the S&P Global Sustainability Yearbook aims to identify and recognize companies across various industries that demonstrate exceptional performance and have a competitive advantage in sustainable development. This is the first year S&P Global has published a China edition, enabling companies in Mainland China, Hong Kong, and Macau to understand their sustainable development performance in relation to their regional peers.

The Sustainability Yearbook identifies the top 15% of companies across various industries based on S&P Global’s ESG scores and grants different forms of recognition. S&P Global evaluated nearly 1,600 Chinese companies in 60 industries from its 2022 Corporate Sustainability Assessment (CSA) and ultimately selected 88 companies from 44 different industries for its Sustainability Yearbook (China Edition) 2023.  Thousands of companies actively participate in the CSA, making S&P Global’s ESG scores insightful and comprehensive.

Guided by the value proposition of establishing a “Responsible Supply Chain,” JD.com consistently strives to elevate its environmental, social, and governance practices. In alignment with its long-term goals,  JD released its “35711 Vision” on June 18, 2023, pledging to create vast social value over the next 20 years. It also outlines ambitious goals to fulfill its social responsibility, including investing more than RMB 3 trillion yuan in salaries and benefits for frontline employees, empowering over 100 million farmers through the “March to Rich” initiative for rural revitalization, collaborating with 60 million small and micro-enterprises for digital transformation, establishing supply chain infrastructure services in markets accounting for 80% of the world’s economy, and achieving comprehensive carbon neutrality.

JD.com’s inclusion in S&P Global’s Sustainability Yearbook (China Edition) 2023 is a testament to the company’s exceptional performance in corporate sustainability. With its continued commitment to responsible practices and ambitious long-term vision, JD.com remains at the forefront of sustainable development, driving positive change in the real economy and making a significant impact on society. To learn more about JD.com’s sustainability efforts, we invite you to read the key takeaways from JD.com’s 2022 ESG Report.

 

(vivian.yang@jd.com)

Posted in ESG

Fender Launched Online Musical Instruments Flagship Store on JD.com

Posted on by Vivian Yang

by Vivian Yang

JD.com welcomed Fender Musical Instruments Corporation (FMIC), one of the world’s leading musical instrument manufacturers, to launch its online flagship store on July 3, 2023. This collaboration marks Fender’s commitment to expanding its presence in the Chinese market and meeting the needs of musicians across the country.

“We’ve experienced tremendous double-digit growth from our inaugural debut in the China online retail market, so it is only natural for us to expand our journey with the industry leader like JD.com to further strengthen our direct relationship with Fender players in China.” said Edward “Bud” Cole, President of Fender Asia.

China has emerged as one of the fastest-growing markets for Fender globally, second only to Japan.  The company aims to cater to the diverse community of musicians in China and provide them with access to Fender’s wide range of high-quality musical instruments and accessories through its partnership with JD.com.

Fender’s online flagship store on JD.com offers a full range of Fender® and Squier® products, including electric guitars and basses, acoustic guitars, amplifiers, and pedals. Customers will also be able to acquire the latest in the brands coveted Artist Signature series and limited-edition models. To celebrate the launch of the store, Fender is offering a variety of promotions including, free delivery, interest-free installments, coupons, and free gifts with purchase.

During this year’s JD618 Grand Promotion in June, the transaction volume of more than 300 musical instrument sellers on JD’s marketplace increased 50 percent YoY. Sales of keyboard instruments priced above 3,000 yuan increased by more than 1.5 times YoY, while the demand for beginner guitars increased, resulting in 2.5 times increase in related product sales. Transaction volume of musical instruments, audio equipment, accessories, and computer music categories increased by more than 1.8 times YoY. Roland, Yamaha, and Kawai ranked as the top three in terms of sales volume.

With JD’s extensive logistics network and reliable customer service, music enthusiasts in China, whether professional musicians or aspiring beginners, can enjoy a seamless shopping experience and have their favorite instruments delivered to their doorsteps swiftly and safely.

 

(vivian.yang@jd.com)

Key Takeaways from JD.com’s 2022 ESG Report: Building a Sustainable Future Through Responsible Supply Chain Practices

Posted on by Vivian Yang

by Vivian Yang

On June 20, 2023, JD.com released its 2022 ESG report, which underscores the company’s unwavering commitment to integrating responsible practices throughout its operations. The report highlights JD.com’s seamless integration of its business development philosophy with the concept of building a “Responsible Supply Chain.” This strategic approach drives continuous improvements in environmental, social, and governance practices, solidifying JD.com’s position as a forward-thinking real economy enterprise.

By successfully implementing this integrated approach, JD.com is better poised to navigate external uncertainties while reinforcing its commitment to sustainable growth. The company combines the foundational attributes of the real economy in its DNA with cutting-edge technologies and expertise, enabling it to serve as a catalyst for the digital transformation of tangible businesses. In doing so, JD.com fosters high-quality growth, positioning itself at the forefront of innovation and driving positive change in the industry.

The full report provides a deep dive into the company’s achievements. Notable data highlights include:

Green Warehouses: By the end of 2022, JD Property, a subsidiary of JD.com and the infrastructure asset management and integrated service platform within the group, equipped 23 intelligent industrial parks with distributed photovoltaic power generation systems. This generated 132.5 MW of capacity, resulting in 81,970 MWh of green energy usage.

Innovative Green Stream Boxes: JD Logistics has deployed 200,000 reusable Green Stream boxes across 30 cities, resulting in more than 20 million deployments to date.

Direct Shipping and Packaging Reduction: Through collaborations with thousands of merchants, JD pioneered direct shipping in original packaging,  leading to an anticipated reduction of 10 billion disposable packages, thereby conserving approximately 20 million trees.

Transition to New Energy Transportation: By the end of 2022, JD Logistics deployed 5,418 self-owned new energy vehicles across the country. The company aims to achieve 100% new energy logistics transportation by 2030.

Energy Management Solutions: JD Cloud has achieved a clean energy usage rate of over 35% in operating its data centers. Based on its sophisticated IoT operating system, JD Industrials, a subsidiary of JD.com and a leading industrial supply chain technology and service provider, has launched a comprehensive energy management solution that can monitor and track energy consumption, including carbon emissions, in real-time. Currently, this solution has served over 40,000 customers in 62 of JD’s Asia No.1 logistics parks.

Promoting Green Consumption: In 2022, JD Retail facilitated over 100,000 household appliance trade-ins, with user participation increasing by over 200% year-on-year, and order volume increased by 300%. JD Retail and Five Star Appliances, an offline home appliances company owned by JD.com, have recycled more than 5.94 million discarded electrical appliances.

Growing Workforce: The total number of employees in the JD system (including staff from non-listed affiliates) has exceeded 560,000, with 80% of front-line warehousing and delivery employees coming from rural areas.

Improved Employee Accommodation: JD.com launched the “JD Youth City” project in May 2022. It is expected to provide 4,000 fully furnished apartments for its employees to alleviate their housing burdens and enhance their work-life balance. Similar apartments are available in various workplaces and industrial parks across the country, totaling 25,000 units.

Expansive Supply Chain Services: JD provides supply chain services to over 8 million active enterprise customers, including more than 90% of Fortune Global 500 companies with operations in China, as well as nearly 70% of “specialized, innovative, and small-and-medium-sized enterprises” across the country.

Rural Revitalization: JD’s “March to Rich” initiative for rural revitalization has achieved deep cooperation with more than 2,000 industrial belts nationwide, set to surpass its target of driving over RMB 1 trillion in rural output value.

Customer Service Excellence: JD has built a robust 20,000-strong customer service team to respond to customer needs 24/7. JD has invested nearly RMB 80 billion over the past five years to provide over 200 unique of services for customers. Among them, more than 80 services, including “211 Express” same or next-day delivery service and “Door-to-Door Replacement,” are industry-first and unique.

Empowering Offline Stores: JD’s supply chain also supports 3.67 million brick-and-mortar stores, such as pharmacies, franchised stores, supermarkets, convenience stores, and auto repair shops. JD Electronics’ flagship stores cover 60,000 villages nationwide through its 15,000 stores. Through JD’s omnichannel programs, including JD Show Now, JDDJ and more, 380,000 physical retail stores in 2,000 districts and counties across the country can provide customers with instant retail services.

ESG Committee: In early 2023, JD.com officially established a board-level ESG committee, overseeing key areas such as climate, environment, risk, health and safety, business ethics, product safety and services, and diversity and inclusivity. Women directors on JD’s board comprise nearly 43% of the total, exemplifying the company’s commitment to gender diversity and inclusivity. Notably, Sandy Xu, CEO of JD.com, made history as the industry’s first female CEO, setting a powerful precedent for women in leadership roles. Furthermore, JD.com proudly maintains a workforce where women make up 46% of employees, fostering an environment that values and promotes gender equality throughout the organization.

On June 18, 2023, JD released its “35711 Vision,” pledging to create vast social value over the next 20 years. It also outlines ambitious goals to fulfill its social responsibility including investing more than RMB 3 trillion yuan in salaries and benefits for frontline employees, helping over 100 million farmers increase their income through JD’s “March to Rich” initiative for rural revitalization, collaborating with 60 million small and micro-enterprises for digital transformation, establishing supply chain infrastructure services in markets accounting for 80% of the world’s economy, and achieving comprehensive carbon neutrality.

 

(vivian.yang@jd.com)

Posted in ESG

JD.com Named to TIME’s List of the TIME100 Most Influential Companies

Posted on by Yuchuan Wang

JD.com is proud to announce its inclusion on TIME’s prestigious TIME100 Most Influential Companies list, which highlights 100 companies making an extraordinary impact around the world. This recognition showcases JD.com’s world-class supply chain and logistics capabilities as well as the company’s longstanding commitment to giving back to society.

JD.com’s logistics prowess and supply chain capabilities have long been instrumental during challenging times. During the peak of COVID-19 in Shanghai in the spring of 2022, JD.com demonstrated extraordinary efforts to deliver essential supplies to the city. TIME recognized JD.com’s work in Shanghai, writing that the company “built makeshift warehouses in the city and by June had delivered over 150,000 tons of vital items, including rice, medicine, infant formula, and diapers.”

As the company stands among these influential companies, it is inspired to remain at the forefront of innovation and deliver on the 35711 Vision, continuously pushing boundaries and shaping a future where technology-driven solutions redefine the way people shop, connect, and thrive.

To assemble the list, TIME solicited nominations from every sector—ranging from health care and entertainment to transportation and technology—from its editors and correspondents around the world, as well as from industry experts. TIME editors then evaluated each one on key factors, including relevance, impact, innovation, leadership, and success. For the complete TIME100 Most Influential Companies list, please visit www.time.com/100companies.

 

(yuchuan.wang@jd.com)

Posted in ESG

Twenty Ambassadors to China Collaborate with JD.com for JD618 Grand Promotion, Showcasing Unique Products from their Respective Countries

Posted on by Vivian Yang

by Vivian Yang

On June 16th, ambassadors from 11 different countries, including Cyprus, Czech Republic, Denmark, Hungary, Indonesia, Kazakhstan, Kyrgyzstan, South Africa, New Zealand, Pakistan, and Sri Lanka visited JD.com’s headquarters to promote the imports of their respective countries’ specialty products during the peak of the 618 Grand Promotion.

Over 100 National Pavilions Showcasing 50 Countries

Currently, JD.com has established more than 100 online stores known as national pavilions for over 50 countries. Sales data shows that during this year’s 618 shopping festival, the total transaction value from these national pavilions increased over fourfold year-on-year. Exotic and novel specialties such as Sri Lankan Ceylon tea, Cypriot blue wine, and Kazakh camel milk are among the most popular items sold under the national pavilion project.

Yanzhong Yao, Senior Vice President of JD.com, expressed gratitude for the strong support received from authoritative institutions, including various embassies in China. Since JD.com launched its first national pavilion in 2014, the company has continuously expanded its offerings of high-quality international specialty products to meet the demands of the Chinese market. Currently, JD.com’s national pavilions offer over 5,100 specialty products annually and attract over 100 million active users. The national pavilions serve as a unique window into different countries’ cultures and as a bridge for communication between nations.

Prominent Endorsements and Praise

The success of JD.com’s national pavilions is evident in the endorsement from world leaders and diplomats. In May, President Tokayev of Kazakhstan personally witnessed the launch of JD.com’s Kazakhstan national pavilion in Xi’an, becoming the first head of state to do so. Minister Counsellor of the Kazakh Embassy to China, Shalkarbayev Askar, was amazed by the enthusiasm of Chinese consumers, as 80% of the products sold out within the first hour.

The Pakistani Ambassador to China, Moin ul Haque, commended JD.com’s national pavilions for their positive role in promoting trade exchanges between China and Pakistan. He extended an invitation to JD’s team to further explore Pakistan’s finest products, including Basmati rice and premium mangoes, to delight Chinese consumers.

Tourist Products Now Available at JD’s Cyprus National Pavilion

For the first time, JD.com’s Cyprus National Pavilion now features tourist products, supported by the Cyprus embassy and tourism department. Visitors can directly book tourism routes, including airfare and hotels, within the pavilion, offering a unique opportunity to experience the beauty of the island of Aphrodite. JD.com is actively preparing to launch cultural and tourism offerings from countries including Malaysia, Sri Lanka, and Latin America, further enriching the e-commerce platform’s role in promoting international communication.

Ambassadors Promoting Country Specialties

At JD.com’s June 16th national pavilion event, ambassadors and counsellors from numerous countries recommended their respective nations’ specialties and cultural products. H.E. Dr. Palitha Kohona, Ambassador of Sri Lanka to China, became a spokesperson for the “Island of Gem,” recommending the country’s high-quality blue sapphire products while inviting Chinese consumers to explore the country’s rich specialties. Czech Republic’s Agricultural Counsellor, Ondrej Placek, recommended locally brewed beer, honey cake, and Bohemian crystal glass crafts. Kyrgyzstan’s Commercial Counsellor, Bekboev Daniiar, recommended a variety of pure, natural, and additive-free delicacies such as honey and dried fruits.

Indonesia’s Commercial Counsellor, Budi Hansyah, and South Africa’s Agricultural Counsellor, Molatelo, Enos Mamadi, expressed their appreciation for the value that JD.com’s national pavilions bring in enhancing their countries’ brand visibility in China. They eagerly anticipate strengthening cooperation with JD’s national pavilions to showcase a diverse range of national specialties and cultures.

 

Meeting the Demands of Modern Consumers with Diversified and High-Quality Offerings

As highlighted in JD.com’s 2023 Import Consumption Report, JD.com has emerged as the largest sales channel for many international brands and imported goods in China. The company continuously enhances the quality of products to meet the diversified and personalized consumption trends of its customers. By establishing innovative models like national pavilions and overseas direct procurement, JD.com has created a “fast lane” for high-quality products from all over the world to enter the Chinese market.

Confidence in the Chinese Market

Denmark’s Minister Counsellor, Mr. Morten Kruse, and New Zealand’s Commercial Counsellor, Mr. Chris Metcalfe, both expressed confidence in the enormous consumption potential of the Chinese market. They eagerly anticipate more small and medium-sized brands, as well as new brands from their countries, entering the segmented Chinese market.

JD.com’s total procurement of imported brand goods reached 500 billion yuan from 2019 to 2022, exceeding the target of 400 billion yuan set at the 2nd China International Import Expo in 2019. This year, JD.com introduced the groundbreaking “Morning Dawn Initiative” to foster an open ecosystem by minimizing entry barriers for merchants, including overseas brands. The initiative simplifies entry processes, enabling Chinese consumers to enjoy an extensive selection of imported goods, enriching their shopping experience with a wider range of options.

 

(vivian.yang@jd.com)

JD.com’s 2023 618 Grand Promotion: Surpassing Expectations and Setting New Records

Posted on by Vivian Yang

by Vivian Yang

JD.com announced the successful conclusion of JD.com’s 2023 618 Grand Promotion today, which concluded at 23:59 on June 18. The event surpassed all growth expectations, delivering remarkable results for brand merchants and cementing JD.com’s position as an industry leader.

Sandy Xu, CEO of JD.com, emphasized during a ceremony in celebration of JD.com’s 20th anniversary on the same day that “diverse selections, fast delivery, high quality, and cost savings remain at the forefront of JD’s mission to serve our valued users.”

More: Diverse Selections

This year’s JD618 saw an unprecedented level of participation from online brand merchants, accompanied by a substantial increase in the number of offline physical stores joining the event. Tens of thousands of JD offline stores, millions of cooperating offline stores connected through JD’s extensive supply chains, and JDDJ’s collaboration with over 380,000 offline stores—a staggering 80% year-over-year increase in participating stores—joined forces to provide one-hour delivery service to a wider user base. In a further demonstration of JD.com’s commitment to variety, the company introduced over 1,200 new trending categories, expanding and diversifying the range of products, brands, and merchants on its platform.

Faster: Speedy Delivery

During the peak period of the 618 event, starting at 8 pm on June 17, more than 95% of counties across China enjoyed same or next-day delivery, setting new industry benchmarks for convenience and efficiency. The JD Shop Now program, featuring a one-hour on-demand shopping service, delighted over 2,000 county-level consumers. Additionally, nearly 1,000 counties received their orders within a mere ten minutes of the event’s commencement. Leveraging the DaDa delivery service upgrade, JDDJ further enhanced its delivery speed by an average of six minutes, ensuring lightning-fast fulfillment for customers.

Better: High-Quality Service

This year’s 618 event showcased over 200 services designed to enhance the overall shopping experience, alongside over 80 industry-first or unique offerings. Powered by advanced AI technology, JD’s virtual hosts and smart customer service played a pivotal role in boosting merchants’ branding and marketing efforts throughout the event. JD’s Yanxi virtual host contributed to a staggering 246% increase in merchants’ transaction volume compared to last year’s Single’s Day Grand Promotion. Additionally, JD’s Yanxi smart chatbot provided 24/7 seamless and personalized customer service support.

Cheaper: Cost Saving

This year’s 618 featured over ten times the number of participating products in the billion-yuan discount program compared to March 2023. Users clicked the “One-Click Price Protection” option over 660 million times during the event, guaranteeing affordable and quality products. JD.com’s pioneering “price protection” service, established in 2008, has cumulatively saved its consumers nearly RMB 8 billion yuan.

On June 18, CEO Sandy Xu also revealed JD.com’s “35711 Vision” for the next two decades. The ambitious plan includes establishing three businesses with over RMB 1 trillion in revenue and RMB 70 billion in net profits, having five JD enterprises listed on the Fortune Global 500, and bringing seven publicly listed companies that started from zero to obtain a market value of RMB 100 billion. JD.com also aims to contribute RMB 100 billion in taxes and create over 1 million jobs, further driving economic growth and prosperity.

 

(vivian.yang@jd.com)

JD.com Announces “35711 Vision” for the Next Twenty Years

Posted on by Yuchuan Wang

by Yuchuan Wang

JD.com celebrates its 20th anniversary on June 18, 2023 by announcing ambitious goals for the future. In a letter addressed to its 560,000 employees, the company introduced its “35711 Vision,” which outlines a path for sustained growth and societal impact over the next two decades. These goals include establishing three enterprises with over RMB 1 trillion in revenue and RMB 70 billion in net profits, having five JD enterprises rank on the Fortune Global 500 list, and bringing seven publicly listed companies that started from zero obtain a market value of RMB 100 billion. JD.com also aims to contribute RMB 100 billion in taxes and create over 1 million jobs.

The company’s commitment extends beyond financial milestones. JD.com strives to deliver substantial societal value by providing over RMB 3 trillion in benefits to front-line employees, increasing the income of 100 million farmers, aiding 60 million small and medium-sized enterprises in their digital transformation, and building a global supply chain infrastructure covering economies that account for 80% of the world’s economic volume. JD.com also set a target to achieve carbon neutrality, reinforcing its commitment to environmental sustainability.

From left to right: Wenyi Xu, a JD courier; Miao Zhang, an old JD.com user; Sandy Xu, CEO of JD.com; Lang Chen, Deputy General Manager of COFCO; and Buyi Ren, former principal of Renjia Village Primary School in Jingle County, Shanxi province

Implementing Three Strategies: Lower-Tier markets, Technology and Services, International Business

Sandy Xu, CEO of JD.com, outlined the strategic roadmap for the for the company’s 35711 Vision during a celebratory event for the 20th anniversary held at JD.com’s headquarters on June 18. She emphasized three key areas of focus: the development of lower-tier markets, advancements in technology and services, and the expansion of international business.

In the realm of lower-tier market development, JD aims to provide affordable products while enriching its product offerings. By leveraging its robust supply chain capabilities, the company plans to reach a broader user base through low-priced product options. JD.com’s commitment to lower prices stems from its efficient supply chain operations, which enable cost savings without compromising quality or service. Initiatives like the recent “10 billion yuan discount” program and the “Spring Dawn Initiative” have already attracted numerous new vendors, resulting in a significant increase in product diversity to meet consumer demands. In the first quarter alone, the number of new merchants on JD’s platform soared by 240% compared to the same period last year, improving the product offering diversity to match consumers’ demands.

Sandy Xu, CEO of JD.com

Technology and services remain integral to JD.com’s growth strategy. The company has allocated RMB 100 billion yuan towards technological advancements since its comprehensive technology-driven transformation in 2017. JD.com’s cloud computing business, JD Cloud, now serves a wide range of prominent organizations and over two million micro, small, and medium-sized enterprises. The company continues to accelerate research and application of digital supply chain technologies across different scenarios.

JD.com’s global aspirations revolve around leveraging its robust supply chain infrastructure to enhance international business operations. With nearly 90 bonded warehouses, direct mail warehouses, and overseas warehouses with a total management area of nearly 900,000 square meters, JD Logistics plays a pivotal role in facilitating cross-border trade and supporting Chinese brands selling overseas. Notably, the company’s B2C retail brand, Ochama, offers an innovative retail model in Europe, integrating omni-channel shopping, intelligent supply chain management, automated warehousing, and efficient delivery services. Through partnerships, Ochama has established an extensive network of more than 400 pickup points in the Netherlands, Germany, and Belgium, and home delivery services cover more than 100 cities in Europe.

As JD.com embarks on the next chapter of its journey, the company remains committed to driving growth, promoting sustainability, and enriching the lives of its employees, customers, and society at large.

 

(yuchuan.wang@jd.com)

Posted in ESG

JD.com’s 20th 618 Grand Promotion Reaches New Heights, Sparking Rapid Growth for SME Merchants, with Numerous Brands Doubling Sales in Just 10 Minutes

Posted on by Yuchuan Wang

by Yuchuan Wang and Vivian Yang

On the evening of June 17 at 8pm, JD.com’s highly anticipated 618 Grand Promotion reached its climax, igniting an unprecedented surge in sales. Within just 10 minutes, the transaction volume of 30% of domestic brands grew by 100% year-on-year. Additionally, JD’s cross-border and import platform, JD Worldwide, saw transaction volume increase over 100% year-on-year for 325 brands. The following summarizes the consumption trends and data highlights from the first 10 minutes of the sales climax.

This year, as JD.com proudly celebrates its 20th anniversary, the company remains steadfast in its commitment to provide consumers with an extensive array of high-quality products at competitive prices, accompanied by fast and reliable service. Staying true to its motto of  “More, Faster, Better, Cheaper,” this year’s 618 Grand Promotion is no exception, boasting over 1,200 additional popular product categories, enabling consumers to enjoy an even wider selection. Noteworthy sales highlights include the following:

  • Transaction volume for iPhone, Xiaomi, Honor, Huawei, OPPO, vivo and other cell phone brands increased by 100% year-on-year.
  • JD Super’s 23 major categories propelled growth, with the number of users placing orders in the first 10 minutes increasing by 35% year-on-year.
  • Transaction volume of golden and pearl accessories increased ten-fold and four-fold respectively, compared to the previous year.
  • Renowned luxury brands Celine and Bulgari saw a five-fold increase in transaction volume year-on-year.
  • Max Mara, Valentino, and Maison Margiela experienced a 20-fold increase in transaction volume year-on-year.
  • Over 3,000 men’s and women’s apparel brands saw a surge in transaction volume of over 150%.
  • Transaction volume for eighteen categories of outdoor equipment, including picnic supplies, fishing gear, and mountain bikes, increased over 100% year-on-year.

As one of largest sales promotions in recent years, JD.com’s 2023 618 Grand Promotion focuses on providing consumers with the easiest, most affordable, and hassle-free shopping experience. Initiatives such as the ‘Double the Price Difference’ guarantee and the ‘10-billion-yuan discount’ program for low-priced products have played a pivotal role in igniting the market. Some of the hottest-selling items include the following:

  • In a matter of 8 seconds, over 10,000 units of popular stationery items priced at RMB 1 yuan were sold out.
  • The offer of ten roses for RMB 9.9 yuan drove a 180% year-on-year increase in users within the lifestyle and flowers category.
  • Healthcare products priced at RMB 1 yuan, including fever patches, dental floss, and eye masks, sold over 100,000 units.

Services have remained a key factor for consumers shopping with JD.com during this year’s 618, as the company strives to expand its product categories, extend service duration, and intensify its offerings. Notable achievements include:

  • Transaction volume of trade-in service for electronics grew by over three times year-on-year.
  • The furniture category, offering integrated delivery and installation services, saw a 130% year-on-year increase in transaction volume.
  • JD Auto’s offline installation service orders grew four-fold year-on-year.
  • Transaction volume initiated by JD’s VR room design feature grew over five times month-on-month.

Omni-channel retail has given rise to more diverse consumer demands. During this year’s grand promotion, JD’s on-demand retail platform, JDDJ, collaborated with over 380,000 offline stores to offer its “order online, ship from local store, and deliver within minutes” services. Other notable accomplishments include:

  • On June 17, JD Mall and JD E-Space saw an average of over 10,000 visitors per store in seven cities, including Xi’an, Shenyang, Dongguan, Kunming, Chongqing, and Hefei.
  • The total transaction volume for JD Super, JD’s omnichannel supermarket business, surged by 330%, with more than 80,000 storefronts participating in the campaign.

Behind these massive orders lies JD’s cutting-edge technological support, which includes:

  • JD Cloud’s peak user access rate per second increased by 119% year-on-year.
  • Over 223,000 merchants on JD.com successfully utilized intelligent customer service robots to enhance their operations.

With two decades of remarkable development, JD.com positions itself as an enterprise that embodies the essence of a real economy, combining digital technologies and capabilities. By continuously improving its supply chain efficiency, JD ensures that consumers can enjoy high-quality products and services at competitive prices, while enabling its partners and merchants to achieve robust business growth and sustainable success.

 

(yuchuan.wang@jd.com; vivian.yang@jd.com)