JD.com’s record-breaking 2022 Singles’ Day Grand Promotion came to its end at 24:00 on November 11, concluding the 11-day promotion which started at 8 pm on October 31. Growth rate exceeded the industry average. Since last year, JD.com began kicking off the promotion 4 hours before midnight, allowing consumers to place orders without having to pull an all-nighter.

During this Singles’ Day stint, high quality products and big brands have become consumers’ favored choices across product categories. In the first minute of JD Singles’ Day “Peak 28 Hours” starting at 8 pm on November 10, Apple saw transaction volume jump over RMB 1 billion yuan. In these first ten minutes, transaction volume of gaming TVs, fresh air ACs, and self-cleaning sweeping robots increased 100% year on year. Transaction volume of XR glasses and XBOX increased three times. Transaction volume of top fashion brands from LVMH Group including BVLGARI, CELINE, FENDI, and LOEWE increased 18 times. At the same time, transaction volume of 87 international beauty brands increased 200%, and over 500 international brands on JD Worldwide, JD’s import product platform, increased over 100%.

“We have partnered with JD.com for 19 premium brands in the categories of fashion clothing, bags, jewelry, watches, wines and spirits, perfumes and cosmetics. During this year alone, we have added 10 key brands to the collaboration,” said Andrew Wu, LVHM Group President of Greater China. “Congratulations to JD.com for its continuous progress.”

Sales data reflects growth in shopping confidence, with consumers continuing to pursue solid products, prices and services. During the whole Singles’ Day promotion, JD’s price guarantee service was clicked over 500 million times, eradicating consumers’ worries about price changes over 30 days.

Consumption on new products continues to grow, and new users are vitalizing the market. JD.com provided nearly 20 million new items this Singles’ Day, with the total transaction volume increasing 1.57 times compared with the same period in October, of which half achieved a month-on-month growth rate of over 200%. According to JD.com’s data, the best-selling new products fall under the categories of cell phones, laptops, washing machines, refrigerators and flat TVs. As for new users, customers aged under 35 account for 63 percent of the total new customers on JD.com.

Consumption in mid- and lower-tier markets has grown healthily. Average basket size from new lower-tier market consumers increased 12% year on year. Consumers in these markets also buy electronics and home appliances more often. Transaction volume of home appliances in fifth- and sixth-tier cities increased 97 percent compared with last year. During the promotion, transaction volume of nearly 10,000 kinds of agricultural products surpassed RMB 100,000 yuan, with 23 percent of fresh produce realizing 100% growth rate in sales.

JD.com also actively promotes the green consumption concept. Since the beginning of 2022 until now, JD Home Appliance’s trade-in service has helped reduce 262,000 tons of carbon emissions.

“This Singles’ Day, JD.com further increased its investment in optimizing the ecosystem, lowering operations costs and improving service guarantees, to help brands and merchants, especially SMEs, seize growth opportunities,” said Lijun Xin, CEO of JD Retail. In the first 28 hours starting at 8 pm on October 31, transaction volume of nearly 50,000 small and medium-sized brands and 70,000 small and medium-sized merchants increased 100 percent. Consumer-to-Manufacturer (C2M) enables partners to embrace fast growth and reduce product launch time by 67%. Transaction volume of C2M-based products increased 32.7 times this Singles’ Day.

Additionally, more than 200,000 nationwide physical stores launched on JDDJ and Shop Now, an increase of 100 percent compared with last Singles’ Day, to offer on-demand retail service with one-hour delivery to consumers.

Behind the scenes, thanks to JD’s self-owned 1,400+ warehouses, smart supply chain and logistics infrastructure, hundreds of delivery robots and so on, customer orders are being processed swiftly to be delivered to customers’ doorsteps nationwide.

(yuchuan.wang@jd.com)

by Doris Liu

As the luxury industry is pursuing digital transformation, JD.com is utilizing technologies such as VR, AI and digital collectibles in omni-channel scenarios during the ongoing Singles’ Day Grand Promotion, helping create an emotional connection and fulfill consumers’ desire for an exclusive shopping experience.

Louis Vuitton’s LV Archlight Sneaker with a futuristic design, a classic CELINE Ava bag along with BULGARI Divas’ Dream necklace can all be experienced via 3D visualization, enabling JD’s customers to view product details from 360 degree field of vision. To further optimize the shopping experience, CELINE considerately added a size comparison function, using an iPhone as a reference, so that consumers can visually estimate the actual size of the Ava bag; meanwhile BULGARI Divas’ Dream necklace continues to offer augmented reality (AR) try-ons for different colors of the jewelry.

“We embrace digitalization and have partnered with JD.com for 19 international premium brands,” said Andrew Wu, LVHM Group President of Greater China. “LVMH Group looks forward to continuing to join hands with JD.com to build up the digital development and upgrade of high-end brands.”

Some luxury brands chose blockchain-based digital collectibles to emphasize their unique and irreproducible features. From November 6 to 11, consumers who purchase among 20 designated products in JD’s Max Mara flagship store have a chance to receive a limited-edition digital collectible featuring a skiing teddy bear. German brand MCM has also prepared a digital collectible of its M PUP VISETOS doll, which embodies a mix of playfulness and poise, for the first 500 consumers. The form of digital collectibles inherits the brand characteristics and unlocks modern novelty while embodying the brands’ classic heritage, and magnifying the charm of the world’s top brands.

According to a report on the luxury market jointly released by the consulting firm Boston Consulting Group (BCG) and Tencent Marketing Insight (TMI), the importance of the digital ecosystem continues to strengthen in terms of purchase channel of luxury goods. Based on consumers’ most recent luxury purchases, 39 percent opted for online shopping. Yaok Institute, a luxury research and consulting organization, expected that the online sales of luxury goods make up more than 30 percent of the overall transaction volume of the industry in China.

In this context, the J Shop, JD’s fashion and lifestyle business, is engaged in introducing more innovative digital methods to help its over 400 luxury brands embrace the metaverse based on the capabilities of technology, digitally intelligent supply chain and mature operation mechanism, etc. By crossing the physical-digital divide smoothly, luxury labels and consumers will reach a balance in an immersive experience both online and offline throughout the shopping journey, which will further contribute to the growth of online luxury consumption.

(liujun215@jd.com)

by Vivian Yang, Yiming Yan and Yuchuan Wang

JD.com’s Singles’ Day Grand Promotion reached its “Peak 28 Hours” at 8 pm on Nov 10. In the first 10 minutes of this period, the company saw the transaction volume of 87 international beauty brands increase 200% year on year, and tens of millions of electronic products were sold. Transaction volume of Apple products surpassed RMB 1 billion yuan in just one minute.

Since last Singles’ Day, JD.com began kicking off the promotion 4 hours before midnight, allowing consumers to place orders without having to pull an all-nighter.

Sales data indicates robust consumption vitality. In the first ten minutes, transaction volume of cell phone brands including Xiaomi, Huawei, Honor, OPPO, Samsung and more soared by more than 200% year on year. Transaction volume of BVLGARI, CELINE, FENDI, LOWEW and more top fashion brands increased 18 times year on year. Over 1,500 marketplace merchants for fresh food and 200+ merchants for pet products doubled their sales.

Imported products are also favored by consumers. The transaction volume of over 500 overseas brands on the company’s import product platform JD Worldwide grew more than 100% year on year, and that of national pavilions rose 3.2 times. Health consumption also maintains strong momentum. In the first minute, Swisse and BYHEALTH sold more than 100,000 items.

China’s lower-tier markets also showed strong purchasing power. Tier 4-6 markets grew fastest in transaction volume, with over 25 percent year-on-year growth in home appliance orders. J.Zao, JD’s private label brand saw sales surge in the first 10 minutes, with transaction volume of food and beverage products increasing 303% and home appliances increasing 278%.

This Singles Day Grand Promotion has not only ignited consumers’ enthusiasm for shopping but is also bringing growth opportunities for brands and merchants. Consumers purchased more than 10 million electronic products in the first 10 minutes, driving more than 4000 third-party merchants to double their transaction volume. Additionally, over 500 agricultural specialty shops saw transaction volume increase over 100 percent year on year.

One-hour delivery was provided by JD’s on-demand retail businesses including JDDJ and Shop Now, both of which allow consumers to place online orders, followed by delivery from physical stores to their doorsteps. In the first 10 minutes of the “Peak 28 Hours,” users who received JDDJ and Shop Now delivery orders increased 100 percent nationwide.

With the theme of “For a More Solid Life” this year, JD’s annual promotion aims to provide consumers with reasonable prices and excellent customer service while fostering tangible growth for merchants. The 11-day promotion will last until 24:00 on November 11.

(yanghan6@jd.com, yanyiming1@jd.com, wangyuchuan@jd.com)

by Yiming Yan

JD Auto and Continental Tires signed a cooperation-upgrading agreement on November 7 at the headquarter of JD.com, under which the two parties would co-build a socialized fulfillment network.

The fulfillment network will integrate Continental Tires’ dealer system with the warehousing and distributing system, using data to reduce the circulation times of tires to cut fulfillment costs while improving turnover efficiency. The network will also help dealers to mitigate overstock and shorten the sales cycle.

The two parties will share their inventory data in 25 Continental Tires front-end warehouses and consumers in Beijing, Shanghai, Guangzhou, and other major cities would enjoy one-hour delivery service.

JD will launch a full range of Continental Tires productions, making it the most comprehensive platform for Continental Tires SKUs. In addition, JD Auto’s over 1400 high-standard stores and 27000 third-party stores will also provide after-sale service for the German Brand.

Haifeng Chen, general manager of JD Auto thinks highly of the partnership noted that JD Auto’s supply chain and Continental Tires’ warehousing and distributing system are like two pieces of the puzzle, and the cooperation between the two sides will work out a perfect blueprint.

During JD’s Singles Day Grand Promotion up to the 7th of November, Continental Tires’ sales have grown 114% YOY.

(yanyiming1@jd.com)

by Yiming Yan

JD Daojia(JDDJ) and The J Shop recently announced that they will cooperate with HLA, also known as Heilan Home, enabling 754 HLA stores to launch on JDDJ and Shop Now to provide consumers with efficient delivery services.

The three parties will work with each other by giving full play to their advantages in commodities, digital marketing, traffic management and logistics, so as to provide omni-channel digital solutions for HLA and hasten the digital upgrading of offline stores.

With the help of JD’s established and efficient logistics system, HLA will work closely with JDDJ and Shop Now to boost the full-process service from customization to automated production to rapid delivery, to improve the timeliness of logistics while also lowering costs.

In addition, the two enterprises will intensify their collaboration in building the traffic ecosystem. By improving the online flow conversion rate of stores, 5000 HLA stores will achieve the integrated mode of online advertisement and offline implementation.

Lijun Xin, CEO of JD Retail noted, “We will work with thousands of offline stores of HLA to provide fulfillment service for JD users, bringing a novel shopping experience with delivery as fast as one hour. We will partner with more key brands to co-build the JD intra-city mindset.”

It is expected that by the end of this year, more than 3000 HLA stores will be launched on JDDJ and Shop Now, and the service will cover all 5000 HLA stores by next year.

(yanyiming1@jd.com)