by Xiaoqian Han

JD Auto and SINOTRUK VGV launched 3 tailor-made truck models on the live streaming on February 28. These models incorporate advanced car body structure, chassis technology, and interior craftsmanship design, and are created for enhanced living conditions. Among them, the VX7 model is specifically designed for pet owners.

“The car owners of Generation-Z have a more diverse life than ever before, which affects their choices in buying and driving cars,” said Haifeng Chen, vice president of JD’s auto business department. “The characteristic of personalization, diversification, and usefulness have all become new consumption features among Generation Z. Consumers born after 1995 and even 2000 have gradually become a “new force” of automobile consumption. And this is what drives JD Auto to cooperate with SINOTRUK VGV.”

The newly released SINOTRUK VGV VX7 is a collaboration between JD Auto, SINOTRUK VGV, and JD Pet, and is a co-branded version dubbed “First Class for Pets”. It is different from a traditional pickup truck, in which the cockpit and cargo area are separated. This new design offers a hatch in the back and converts the pickup into a utility van, which enables interaction between owners and pets at any time. In the exclusive cabin for pets, an electric panoramic sunroof can be opened to let pets bathe in sunlight and enjoy the scenery outside the vehicle.

“The first pet pickup truck model we rolled out today is an innovative exploration. We have crossover cooperation with JD Auto and JD Pet to achieve a seamless link between the manufacturing industry and the Internet,” added Yandong Guo, the general manager of SINOTRUK.

JD Auto’s business covers auto omnichannel supply chain services and B2B accessories supply chain services, which together form a one-stop model of car consumption. To date, notable auto brands Audi, BMW, Volvo, Buick, and Xpeng Motors have entered JD Auto. JD Auto has also cooperated with various auto brands in various modes including vehicle customization, new car promotion, the online appointment for a test drive, and offline sales conversion, providing full-spectrum support from pre-marketing to vehicle transactions.

(hanxiaoqian3@jd.com)

by Doris Liu

JD Beauty’s virtual anchor “Xiao Mei” made her livestream debut on the Super Category Day, February 28, during which more than 1,000 beauty products saw a year-on-year increase of over 100 percent.

Xiao Mei, which means “little beauty” in Chinese, provided a 24-hour live streaming service with professional knowledge and explanation in livestream studios of 21 cosmetic brands including Yves Saint Laurent (YSL), L’Oreal, OLAY and Kiehl’s, attracting more than one million viewers in total .

As a third-generation intelligent digital human, Xiao Mei’s facial features are synthesized by a neural network with hundreds of millions of parameters, and her lip movements can be precisely synchronized with her voice. During the livestream, every frame of the virtual anchor was generated by artificial intelligence (AI), and her voice sounded like a real person, offering online shoppers a more natural experience.

In terms of sales on the JD Beauty platform, high-end beauty brands showed a strong momentum of growth on the Super Category Day, with Lancome, L’Oreal, Estee Lauder, SK-II and OLAY ranking Top 5 in terms of turnover. Over 50 popular products exceeded RMB 100 million yuan in turnover in one single day.

By upgrading the livestream shopping experience through technological innovation, JD Beauty helps brands reduce the training, management and operation costs of human livestream anchors and to obtain continuous growth of the livestreaming scene, which also opens up new possibilities for the beauty industry.

(liujun215@jd.com)

by Vivian Yang

JD Auto hosted a livestreaming event inside ExxonMobil’s Serv℠ oil analysis laboratory in Shanghai on February 24th, in which the host from a well-known Chinese car influencer account “Car Tuning”, demonstrated various oil testing methods and explained a fully traceable process of the oil product flowing from lab equipment to customers’ cars. More than 400,000 viewers watched the live broadcast online during the one-hour trip.

Via the livestreaming, viewers were invited to experience the Mobil 1 high mileage actual road tests, explore the usage of Mobil’s moisture analysis equipment, centrifuge tester and other advanced testing equipment, and have a close look into the strict standards of the whole testing process.

“JD Auto’s products’ authenticity and traceability program ensure a visible and traceable process of JD’s automotive products from factories to customers,” said Songfeng Chen, general manager of JD Auto’s car maintenance omni-channel business during the livestreaming.

JD Auto and Mobil co-launched the product traceability program in November 2021. Under the partnership, customers can easily acquire the motor oil information from the manufacturer, transportation to sales channels, by scanning the QR code on the product packages, or checking JD Auto’s product pages, or receiving text messages on their mobile phones triggered by their orders.

“With this program, we aim to improve customers’ shopping experiences and satisfaction as well as the industry’s awareness of the deepened cooperation between JD Auto and Mobil,” Chen added.

JD Auto and Mobil established extensive cooperation over the years in multiple areas including products, service and digital marketing. JD’s first-party Mobil store became the first motor oil brand that achieved over 3 million store fans, and JD Auto is one of Mobil’s new oil product distributors in China.

JD.com started to build its product traceability system in 2017. To date, the system has traced 400,000 types of products from more than 1,900 brands and 1,500 companies, connecting brands and customers with authentic, traceable and trustworthy products and service.

(vivian.yang@jd.com)

by Doris Liu

A joint venture between JD and its French partner Lagardere Travel Retail entered into cooperation with the China National Service Corporation (CNSC), a subsidiary of Sinopharm, on February 28, aiming to build a more convenient and reliable duty-free shopping experience for customers.

CNSC’s duty free business operates across China with full coverage of the duty-free channels of airports, sea ports, downtown and Hainan island. The cooperation will leverage all sides’ advantageous resources to strengthen CNSC’s online and offline duty-free business, cross-border e-commerce and so on. Meanwhile, it will also promote the digital intelligent transformation of the duty-free industry from the traditional business model.

With policies in favor of the cross-border e-commerce being introduced, more and more traditional duty-free companies are seeking digital transformations. Established in Hong Kong and controlled by JD, the joint venture between JD and Lagardere Travel Retail, namely JD Worldwide-Lagardere (HK) Company Limited, will comprehensively expand its duty-free related business, capitalizing on Lagardere’s years of offline experience in traditional travel retail and luxury retail operations, as well as JD’s industry-leading ability of supply chain, retail infrastructure, and omni-channel operation capabilities.

(liujun215@jd.com)

by Xiaoqian Han

Qeelin, a high-end jewelry brand held by Kering Group, launched a flagship store on JD.com on February 22nd. As the first brand of Kering Group to cooperate with JD, Qeelin launched the Wulu series, Yu Yi series, BoBo series, and other top items and collections for JD.com users.

This high-end contemporary jewelry brand was founded by Dennis Chan in 1997， which named after the auspicious mystical creature and inspired by ancient Chinese legends about the exploration of the Dunhuang Mogao Caves, a popular Buddhism art relics prospered in the Sixteen States Period(304-439), and listed as the World Culture Heritage in 1987 by UNESCO.

Three high-end jewelry collections including the Wulu collection, Yu Yi collection and BoBo collection have been launched on JD.com. Specifically, the Wulu collection interprets the mythical powers of the Hulu, a Chinese gourd as a symbol of positivity and hope. The Yu Yi series is another of Qeelin’s iconic collections that refers to dreams and love, as well as a symbol of peace and friendship represented in the Qeelin BoBo collection. Every piece carries a rich cultural connotation, from necklaces, bracelets, and earrings to other exquisite jewelry, and consumers can buy them in one stop on the JD Qeelin flagship store.

JD has gathered more than 300 flagship stores of big brands in the area of fashion and family living, covering jewelry, clothing, luggage, shoes and boots, home furnishing, watches, etc. Among them, LVMH Group’s top luxury brands such as LV Louis Vuitton, BVLGARI, DIOR, GIVENCHY, LOEWE, and other top luxury brands have reached cooperation with JD.com. Qeelin’s new flagship store on JD.com will enable consumers with one more option to buy top brands from all over the world and enjoy a high-quality fashion life with a click of a finger.

(hanxiaoqian3@jd.com)

by Doris Liu

JD Beauty recently opened the self-operated official flagship store for LAB SERIES, men’s high-end skin care brand under Estee Lauder.

According to JD Beauty data, sales of LAB SERIES products surged on the store’s grand opening day, February 22. Compared with the trial operation stage, it ranked No.1 brand in the men’s skincare category. Additionally, its daily turnover increased by 17 times and its popular trio set consisting of All-In-One Multi-Action Face Wash, Daily Rescue Water Lotion and Daily Rescue Energizing Face Lotion went up by 22 times respectively month-on-month.

As skincare awareness grows, more and more men are purchasing skincare products with higher demand for premium brands, quality and efficacy. In recognition of this trend, JD Beauty continues to expand its men’s skincare brand portfolio. The presence of LABS SERIES on the JD platform further enriches consumers’ choice of genuine products from big brands; meanwhile JD’s delivery service, full-chain operation and comprehensive customer service system also adds confidence to the brand’s continued growth.

In January 2022, it launched a global brand update, which not only redefines the brand concept, but also clearly lists the efficacy and ingredients of each product on the packaging, so that men can select products in a more targeted manner.

(liujun215@jd.com)