Nov 30, 2020|

Peru Launches National Pavilion on JD


by Rachel Liu

JD Worldwide celebrated the launch of Peru Pavilion, introducing various iconic local products to Chinese consumers of the richly endowed country, including quinoa from Andes Mountains, alpaca gloves and hats, as well as health supplements such as Maca capsules.

The celebration event was held at JD Beijing Headquarters on November 30th, attended by Mr. Luis Quesada, Peruvian Ambassador to China and Ms. Diana Pita Rodriguez, Economic and Commercial Counselor of the embassy.

“The launching of Peru Pavilion is a good opportunity for Peru to showcase its products to Chinese consumers,” said Ambassador Quesada. “We are proud of our high quality products and hope more and more Chinese consumers can get to know our products and enjoy them through JD.”

“Peru is a country with rich resources and a very important trade partner for China in South America,” said Frank Yu, head of Marketing and Operations of JD Worldwide. “As the leading ecommerce platform in China, JD would like to introduce more products from Latin American countries. JD’s over 441 million customers, strong supply chain and big data capabilities will help Peru Pavilion become the bridge between Chinese consumers and Peruvian products.”


Left to Right: Philip Lu, BD Manager of JD Worldwide; Frank Yu, Head of Marketing and Operations of JD Worldwide; Larry Lee, Vice President of; Mr. Luis Quesada, Peruvian Ambassador to China; Ms. Diana Pita Rodriguez, Economic and Commercial Counselor of Peru in Beijing; Jiangang Wang, General Manager of EC Storm. (Phtot by Rachel Liu)

JD Worldwide announced the plan to establish National Pavilions in October 2018, and has welcomed countries from Asia, Europe, Americas and more to join the project. Recently, more customers have become interested in products from “niche” countries such as Peru. The National Pavilion can gather high-quality brands and products from the country into one store, which is easier and more efficient for the brands comparing with launching separately. JD Worldwide is also planning on launching National Pavilions of Sri Lanka, Italy, Germany and Swiss in the near future.

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