May 25, 2021|

Ten Jingxi Partners Win Awards at JD 618 Kickoff Conference


by Ling Cao

Ten Jingxi partners won awards at the JD 618 kickoff conference held on May 20 in Beijing. The partners, which include P&G, Unilever, Mondelēz International, Midea (its official Jingxi store) and more, have all cooperated with Jingxi to expand in lower-tier markets, providing customers with cost-effective products and services.

The awards cover different sectors, such as Top 10 omni-channel partners, new lower-tier market brands, industrial brands, fresh produce brands and supply chain partners.

Unilever has worked with Jingxi New Markets since 2017, with both parties expanding lower-tier penetration by opening new stores, pushing forward marketing innovation, product customization and more. By sharing these capabilities with small and medium sized local stores, they have enabled customers to purchase high-quality products from brands more conveniently. In 2020, Unilever has gained 60% sales growth YOY for the sales contributed from the partnership with Jingxi New Markets.

A domestic cotton wipes brand Chunzhisu has been named among the Top 10 industrial brands. When COVID-19 impacted the industry supply chain in 2020, causing the row materials price to increase by 50%-70%, Chunzhisu still kept its product quality by working with Jingxi to customize products during the hard time. During peak time such as 618 or Singles Day (Nov 11) Grand Promotion in 2020, Chunzhisu orders increased from 10,000 to 50,000 on a daily basis.

Another domestic fresh produce brand Huadefeng also won an award. The brand worked with Jingxi to build a direct-sales model from place of origin to customers, with daily sales volume reaching as high as 20,000.

A representative from Huadefeng said, “We will deepen our partnership with Jingxi, providing customers with delicious fresh fruits using fresh food supply chain capability.”

A representative from Jingxi said, “From the kickoff conference until June 20, Jingxi will provide customers with new entertainment channels, more worry-free services and higher-quality products with affordable prices, helping partners lower costs and improve efficiency, promoting healthy industry development.”