Topic

JD Report: From Pink Fashion to Mythical Literature: How “Barbie,” “Fengshen,” and “Chang’An” Are Shaping China’s Consumer Trends

Posted on by Vivian Yang

by Vivian Yang

China’s cinematic world is not just lighting up screens but also sparking new consumer trends. With summer blockbusters including Barbie, 30,000 Miles from Chang’an, and Fengshen, among others, moviegoers are bringing their love for these films into their lifestyles, driving a surge in related products on JD.com.

According to JD.com’s Consumption and Industry Development Research Institute’s “July Film Consumption Observations” report, searches for keywords related to these three films on JD.com experienced significant year-on-year increases. “Fengshen” saw a 430% increase, “Li Bai,” the famous poet featured in the Chang’an film, grew by 155%, and searches for “Barbie” grew 101%.

A Colorful Wave Inspired by Barbie

Barbie has not only charmed audiences but ignited a love for all things pink. The trend swept across various fashion products, ranging from camisoles and dresses to wide-leg pants and earrings. The appetite for pink-themed products soared, with growth rates varying from an already impressive 156% to an astounding 1,055%. This penchant for pink even led to a tenfold increase in shoppers buying pink sneakers year-on-year.

Among consumers purchasing pink-themed products, 75% were female, with female users accounting for over 80% of purchases for items including pink sun hats, earrings, and headbands. Age-specific preferences also emerged. The post-2000 generation favored pink keyboards, while post-1980s shoppers leaned towards pink lipstick, and the post-1970s generation was more inclined to purchase pink sun hats.

Literary Influence of Chang’an and Fengshen

The historical charm of Chang’an and the mythical allure of Fengshen had an unprecedented impact on book-related products. Searches for titles including Li Bai and His Friends, Fengshen Bang, and Chang’an Ke, soared by YOY increases ranging from 103% to 745%.

The number of shoppers buying books related to Fengshen and “Li Bai” also saw substantial growth rates of 110% and 90% respectively.

Female readers showed a preference for Chang’an Ke, a captivating book that offers eight stories of famous Chinese poets from the Tang Dynasty. Male readers were drawn to Fengshen Bang, also known as the “Investiture of the Gods,” a 16th-century novel rich with Chinese mythology, featuring deities, immortals, and spirits.

Different age groups also had varying interests, with the post-2000s generation showing more interest in Chang’an and the post-1970s generation showing a greater interest in Fengshen.

According to data from the National Film Administration, China’s total box office revenue for July 2023 reached an impressive 8.716 billion yuan, marking a substantial 25% increase compared to the same period in 2018. With more films set to be released in August, JD.com’s report anticipates a growing demand for film and TV-related merchandise, as well as cultural and fashion products. Thanks to the booming cinema market, this trend is expected to contribute to the overall growth potential of the consumer market.

 

(vivian.yang@jd.com)

JD Foundation Announces RMB 30 Million Donation to Aid Flood Victims in Beijing, Tianjin, and Hebei Amid Typhoon Doksuri Crisis

Posted on by Yuchuan Wang

The JD Foundation has announced a RMB 30 million worth donation to extend urgent disaster relief to those affected by Typhoon Doksuri’s devastating floods in Beijing, Tianjin and Hebei. The first wave of donated essential supplies has already been delivered to those on the front lines.

With the prompt coordination of resources, the company has prioritized the delivery of vital emergency supplies to vulnerable populations, including the elderly, children, and critically ill individuals in need of rescue.

 

JD.com’s Comprehensive Relief Efforts:

  • Fast-Tracking Emergency Deliveries: Local couriers are working tirelessly to deliver essential goods and services to those in dire need.
  • Heroic Rescue Operations: On the morning of August 1st, JD Logistics courier Cai Xinglong and colleagues Guo Fei and Gao Meng embarked on a daring rescue operation in Zhuozhou, Hebei Province, rescuing over 20 elderly individuals and women from danger using inflatable boats.
  • Technology Deployment: JD Logistics deployed its cutting-edge logistics technology, including self-developed drones, to expedite the delivery of necessities to those trapped in urgent need.
  • Amplifying Essential Supplies: JD’s supermarket 7Fresh has more than doubled the in-store inventory of vegetables, meat, water, and instant food and has added more delivery personnel to meet the escalating demand.
  • Specialized Services: JD Auto’s “Car Doctor” offers free 24/7 online consultations for car owners, while JD Health and its brand partners have donated over 4,000 first aid kits and other vital supplies to the Beijing Disabled Persons’ Welfare Foundation for the relocation of disabled individuals. Additionally, JD Health’s online hospital also launched free online consultation services for individuals located in disaster-affected areas.

JD.com’s determined and swift response echoes the philosophy of its founder, Richard Liu. In 2012, Liu authorized immediate action and donations from the nearest JD warehouse in the event of a national disaster anywhere in the country, ensuring that urgent needs are met without delays.

JD.com’s multifaceted approach to disaster relief illustrates the spirit of community and empathy at the heart of the organization. The entire JD.com family remains committed to these efforts, united in their endeavor to help those affected by this disaster.

 

(yuchuan.wang@jd.com)

Posted in ESG

JD Technology’s Pioneering ESG Work: Championing Social Equity Through Innovation

Posted on by Yuchuan Wang

JD Technology, a subsidiary of JD.com, released its 2022 Environmental, Social, and Governance (ESG) report on July 27, showcasing a myriad of achievements that are shaping the future of digital technology in sustainable ways.

The report highlights JD Technology’s work in digitizing municipal services across over 100 cities, providing digital solutions to 914 financial institutions, and empowering 430,000 SMEs with loans amounting to RMB 51.1 billion.

 

Biological Assets Digital Platform

Promoting social equity through digital technologies is at the heart of our ESG efforts. One example of this is JD Technology’s Biological Assets Digital Platform, introduced earlier this year.

Leveraging technologies such as IoT, AI, and blockchain, the Biological Assets Digital Platform constructs a digital twin of real agricultural assets. This unique approach allows all stakeholders, from financial institutions to farm owners, to monitor the assets in real time. The platform has already enabled businesses and farmers to obtain RMB 7.3 billion in loans.

 

Case Study: Xinzhongsheng Agriculture and Animal Husbandry Group

Xinzhongsheng Agriculture and Animal Husbandry Group owns two sheep breeding bases with 100,000 sheep and a breeding farm with 10,000 breeding sheep.

Xinzhongsheng had ambitious plans to expand, but they faced financing challenges that are common in the highly-volatile livestock and aquaculture farming industries. Xinzhongsheng needed a creative solution, and they found it in JD Technology’s Biological Assets Digital Platform.

JD Technology deployed smart cameras in Xinzhongsheng’s breeding bases, which support real-time supervision and conducted automatic inventory reviews of sheep with the help of AI algorithms and big data capabilities.

By leverage the platform, financial institutions including Chang’an Bank and Shaanxi Yuzheng Financing Guarantee Company were able to access accurate inventory results and obtain data that enabled them to reduce post-loan management risk. This approach enabled Xinzhongsheng to successfully secure a loan of RMB 10 million.

 

Empowering Rural Credit Officers with a New WeChat Mini Program

In May, JD Technology took another innovative step by launching a version of its digital platform as a WeChat mini program, tailored for individual rural credit officers and farmers, providing services free of charge.

This mini program has revolutionized the traditional loan-access process in agriculture, using AI technology to automate the verification of biological assets like cows, sheep, and pigs through uploading photos. It not only makes the process more convenient and intelligent but also reduces post-loan management costs.

Looking ahead, JD Technology is committed to continuously innovating and expanding our services, with future upgrades planned for the mini program to further connect with financial service platforms.

By harnessing cutting-edge technology to drive social change and environmental responsibility, JD Technology is not just imagining a better future – we are actively creating it.

 

(yuchuan.wang@jd.com)

JD.com Ranks 52nd on the 2023 Fortune Global 500

Posted on by Vivian Yang

by Vivian Yang

Securing a position on the Fortune Global 500 list for the eighth consecutive year, JD.com proudly announces its rank of No.52 in the newly released 2023 edition, released on August 2, 2023. The annual ranking recognizes the largest companies measured by their revenues. In 2022, JD.com achieved a 9.9 percent year-over-year growth, reaching full-year net revenues of RMB 1.0462 trillion. This notable achievement also marked the first time JD.com surpassed the milestone of RMB 1 trillion yuan.

JD.com’s inclusion on the Fortune Global 500 list since 2016 demonstrates eight years of significant expansion and progress, as illustrated by the following figures:

  • Created 45,000 new jobs.
  • Expanded its customer base to nearly 600 million.
  • Increased warehouses from 214 to over 1,500.
  • Amplified the output value of real economies by nearly 4.8 times.
  • Successfully reduced the fulfillment expense rate by over 20%.

These numbers reflect JD.com’s relentless pursuit of technological and service innovation in the supply chain sector. Leveraging these capabilities JD.com has bolstered its portfolio of businesses, which spans across e-commerce, logistics, technology, health, industrials, property management, insurance, and more. Furthermore, these capabilities have been instrumental in merging digital and physical economies across various sectors, generating societal value and benefiting a wider demographic.

Supporting Employment and Consumption

By harnessing its robust supply chain capabilities, JD.com is serving millions of merchants both online and offline. The company’s mission is to augment merchants’ operational efficiency and cost-effectiveness while offering consumers a superior shopping experience defined by variety, speed, quality, and value.

JD.com is committed to the welfare of its over 560,000-strong workforce and has invested nearly RMB 50 billion yuan in initiatives such as housing funds, relief, and family support for staff. In May, JD.com announced a significant investment of RMB 6 billion for the “JD Youth City” project, , offering nearly 4,000 furnished apartments and leisure facilities for employees and interns embarking on their careers. Moreover, JD’s extensive supply chain system is estimated to have created approximately 25 million stable jobs across a wide range of industries.

Promoting Digitalization and Rural Revitalization

In the realm of technological innovation, JD.com has invested over RMB 100 billion yuan in research and development over the past six years. The company’s focus has been on enhancing supply chain efficiency and sharing infrastructure and technologies with traditional enterprises to usher them into the digital age. For instance, JD’s consumer-to-manufacturer (C2M) platform has enabled thousands of brands to decrease product demand research time by nearly 80 percent and reduce new product release cycles by nearly 70 percent.

Moreover, JD’s supply chain infrastructure and digital technologies have brought about positive changes in rural areas. The “March to Rich” plan, launched in October 2020, has generated over RMB 1 trillion in output value in rural regions over the past three years, thereby facilitating efficient sales of agricultural products for farmers while empowering them with sustainable development models.

JD.com’s “35711 Vision”

On its 20th anniversary in June, JD.com unveiled the “35711 Vision”, an ambitious roadmap for the next two decades. The vision outlines goals to establish three companies with over RMB 1 trillion in revenue and RMB 70 billion in net profits, positioning five JD companies on the Fortune Global 500, and seeing seven startups become publicly listed companies and attain a market value of RMB 100 billion. JD.com also plans to contribute RMB 100 billion in taxes and create over one million jobs.

Beyond financial milestones. The company aims to deliver substantial societal value, including providing over RMB 3 trillion in benefits to front-line employees, increasing the income of 100 million farmers, aiding 60 million small and medium-sized enterprises in their digital transformation, and establishing a global supply chain infrastructure that covers economies that represent 80% of the world’s economic volume., JD.com is also deeply committed to achieving carbon neutrality, further underscoring its dedication to environmental sustainability.

 

(vivian.yang@jd.com)

JD.com Provides Comprehensive Water Damage Support for Car Owners during Typhoon Doksuri

Posted on by Vivian Yang

by Vivian Yang

In the wake of the devastating floods triggered by Typhoon Doksuri in China, JD.com has launched a comprehensive support initiative to assist car owners that includes around-the-clock, free online consultations, free offline inspection services in 1,400 car maintenance stores,  as well as emergency rescue and repair services to provide timely assistance.

Car owners now have instant access to expert advice on car insurance and maintenance through the JD App, simply by searching for “Car Doctor”. This dedicated portal offers effective solutions to common problems encountered by car owners during floods, including how to handle water-logged cars and filing insurance claims for water damage, such as filing an insurance claim for water damage.

JD’s team of experienced “Car Doctors” can also provide recommendations and directly connect car owners with JD’s self-operated car maintenance stores and partner stores, ensuring immediate, on-site repair assistance.

JD Auto Opens Its First Self Operated Car Maintenance Store

In addition to these services, JD Car Maintenance has also partnered with local service providers to deliver 24/7 emergency rescue support. For instance, in Fujian province, JD has teamed up with 10 providers spread across cities including Putian, Fuzhou, and Quanzhou, to ensure swift response and assistance within these designated areas.

In recent days, JD Car Maintenance stores have noted a significant surge in the number of cars affected by water damage.

Our dedicated staff is working tirelessly to mitigate losses for every car owner, acting with urgency to make timely repairs that prevent further damage to circuits and electronic components.

In response to Typhoon Doksuri, China has issued a red alert – the highest level in its four-tier weather warning system. The typhoon made its destructive presence felt in Fujian Province on July 28th, leading to heavy rainfall that affected several regions in north China, including Beijing, Hebei, and Shandong.

At JD.com, we are committed to supporting car owners during this challenging time. Our robust support system aims to provide timely assistance and minimize the impact of floods on car owners across the affected areas.

 

(vivian.yang@jd.com)

JD Health Brings No-Cost Medical Consultations and Care to Guizhou’s Mountainous Regions

Posted on by Vivian Yang

by Vivian Yang

From July 12th to 14th, JD Health collaborated with several charitable organizations to provide medical support in the mountainous regions of Guizhou province, located in southwest China. Together with the Lingfeng Foundation in Beijing, China Volunteer Medical Team, and China Social Assistance Foundation, JD Health organized free medical consultation charity events and distributed essential health supplies to address the healthcare needs of rural elderly, chronic disease patients, and disabled individuals. The initiative aimed to conduct free medical consultation charity events and provide essential health supplies, addressing the healthcare service needs of the rural elderly, chronic disease patients, and disabled individuals.

A team of distinguished doctors from prominent hospitals nationwide participated in this initiative. Their specialties encompassed a wide range of medical fields, including internal medicine, cardiology, respiratory medicine, neurology, orthopedics, gynecology, dermatology, general practice, pain medicine, traditional Chinese medicine, and rehabilitation medicine. They were split into four distinct teams, each comprising 6 to 10 medical professionals, who visited various villages to offer in-person medical consultations to locals.

Simultaneously, these experienced doctors conducted daily instructional sessions for village doctors, aimed at enhancing their competency in providing primary healthcare services.

Thanks to the generous support from JD Health and JD’s charitable platform, where merchants can donate via their sales, a total of 9,500 over-the-counter medicines – from pain relief ointments to eye drops -were donated based on the specific needs of the local communities and doctors’ recommendations.

Over the past year, JD Health has formed several effective partnerships with charitable institutions, providing “small medicine boxes” to those in need across China’s rural communities. These contributions have included post-earthquake rescue efforts in Luding, Sichuan, improved emergency response capabilities of grassroots healthcare institutions in Henan, and provided medical supplies and medicinal education to 365 rural schools in Gansu and Sichuan provinces. Through these actions, JD has demonstrated its ability to effectively collaborate with pharmaceutical companies, doctors, merchants, and charitable organizations, utilizing its supply chain connections to promptly and precisely meet diverse healthcare needs.

This year, JD Health has broadened its philanthropic reach, offering more targeted and personalized healthcare support to vulnerable populations in rural areas.  Initiatives have concentrated on diverse demographics, including rural women, children, migrant workers, outdoor laborers, and pneumoconiosis patients. Through more than 10 events, JD Health has to date donated medical supplies and provided health consultation services valued at over 20 million RMB.

With a commitment to enhancing healthcare access in underserved regions, JD Health will continue to utilize its extensive supply chain connections to facilitate effective collaborations with pharmaceutical companies, doctors, merchants, charitable organizations, and other stakeholders. Through these partnerships, JD Health aims to provide more timely and precise healthcare services, contributing to the continual improvement of public health throughout China.

 

(vivian.yang@jd.com)

JD.com Partners with French Luxury Group SMCP for Launch of Sandro, Maje and, Claudie Pierlot Flagship Stores

Posted on by Yuchuan Wang

JD.com announced today the grand opening of Sandro, Maje, and Claudie Pierlot flagship stores from French luxury group SMCP. This launch is set to offer JD.com’s nearly 600 million customers access to over 4,000 high-end products from these top-tier brands.

 

The addition of SMCP flagship stores enriches our fashion repertoire by adding a variety of high-quality products, as well as enhancing our service commitment to our valued customers. To celebrate this new partnership, the stores are offering customers membership coupons up to 50% off during the grand opening period, signifying an exciting opportunity for JD’s customers to enjoy these esteemed brands at special prices.

Beyond offering products, the collaboration with SMCP extends into operations, marketing, and supply chain support. JD.com is committed to helping SMCP’s brands increase their exposure within the Chinese market, providing a one-on-one guidance in advertising strategy to optimize marketing efficiency. In addition, JD aims to foster consumer engagement and interaction through multiple customer-centric initiatives.

Jimmy Lam, CEO of SMCP China, said, “China is one of the fastest growing markets for SMCP in the world. The launch on JD.com not only expands a broader new increment for the brand but also better provides quality products and services for Chinese consumers. In the future, we will work with JD.com to continue to explore more in-depth cooperation and bring more distinctive products to more consumers.”

The debut of SMCP’s flagship stores on JD.com marks a milestone in the company’s endeavor to diversify and upscale its fashion offerings. JD looks forward to this continued partnership and remain committed to meeting the ever-diverse needs of consumers by providing them with top-notch brands and experiences.

 

(yuchuan.wang@jd.com)

JD Logistics and Geopost Announce Strategic Partnership to Strengthen International Express Logistics Services

Posted on by Vivian Yang

by Wang Yuchuan

JD Logistics (JDL) and Geopost announced today a strategic partnership aimed at strengthening their global logistics capabilities. By leveraging JDL’s robust warehousing network and Geopost’s logistics delivery capabilities, the partnership will enhance international express services between China and Europe, offering consumers and businesses high-quality, express logistics services.

JDL and Geopost will establish seamless direct-to-consumer (C2C) and business-to-consumer (B2C) shipping solutions between China and Europe in both directions, ensuring comprehensive end-to-end shipment tracking and delivery through a convenient “one-stop” express delivery service that will include doorstep delivery, dedicated customer support, and cutting-edge digital tracking capabilities throughout the entire logistics process. Furthermore, global reverse logistics will be seamlessly integrated into the service. Clients can expect not only competitive pricing but also accelerated delivery speeds, surpassing industry benchmarks by 1-2 days. These services will benefit individual parcels as well as businesses, small and medium-sized merchants, and direct-to-consumer (DTC) operations, ushering in a new era of efficient and customer-centric logistics solutions.

This collaboration enables JDL to enhance its integrated warehousing and delivery services in Europe. By leveraging Geopost’s extensive delivery network, JDL can significantly expand its coverage area across the continent. This means that parcels originating from JDL’s overseas warehouses in Europe can now offer same-day delivery service, surpassing industry standards, in key countries including Germany, the Netherlands, France, the UK, Spain, and Poland. JDL and Geopost will also develop competitive FBA (fulfillment by Amazon) service capabilities in the European to help merchants increase efficiency and lower costs.

“Our strategic partnership with JDL opens up exciting possibilities as we combine our transportation network with JDL’s exceptional warehousing expertise,” said Eric Dietz, Executive VP and COO of Geopost Europe. “This partnership will also amplify our service offerings, empowering us to delve deeper into the thriving Chinese market to better serve our cross-border consumers and sellers.”

Qun Xue, Vice President of JD.com and Head of JD Logistics International, said, “Europe holds a vital position in JD Logistics’ global vision, and we have diligently invested in establishing a self-operated warehousing and logistics system in this market. Our new partnership marks a significant step forward, enabling JD Logistics to strengthen our global supply chain infrastructure. Through this collaboration, we are poised to elevate our international express logistics service capabilities, delivering improved efficiency and reliability to our valued customers worldwide.”

 

(wangyuchuan@jd.com)