Yihaodian Expands Service by Adding Five Cities

Yihaodian Expands Service by Adding Five Cities

by Rachel Liu

Customers in Tianjin, Nanjing, Wuxi, Dongguan and Foshan can now shop with Yihaodian (No.1 store), the first online membership-only retail platform in China.

When it was first launched in August, Yihaodian covered four cities and two provinces, namely Shanghai, Shenzhen, Beijing, and Guangzhou, and Jiangsu and Zhejiang provinces.

Yihaodian also announced that it will expand its cross-border business. With JD’s supply chain advantages, Yihaodian’s experienced buyers will select high-quality products from around the world, providing a premium shopping experience to members.

“We are excited to bring Yihaodian’s products and shopping experience to more cities in China.” said Yihu Dai, head of Yihaodian: “I believe our selected products, competitive prices and convenient shopping experience will surely capture the hearts of customers in those cities. Expanding to cross-border products will also enable Yihaodian to provide more diversified choices for our customers.”

The upgraded Yihaodian is targeted at middle-class family customers who demand high-quality products with competitive prices, from groceries to fresh food, digital products, consumer goods, lifestyle products and more. Yihaodian has a group of professional buyers, most of whom have over five years of experience in their respective categories. The first party model can give customers peace of mind when shopping.

JD Logistics provides same-and-next day delivery for Yihaodian to ensure the quality of delivery service. Other services that ensure a high-quality customer experience include “membership fee insurance,” which means if a customer place over 12 orders in one year and the money they saved (compared with JD prices) is lower than the money they paid for the membership fee, Yihaodian will provide a full refund of the membership fee; as well as 24/7 customer service, refunds of orders with damaged packages, special discounts for new members and more, providing a better and more economical shopping choice for the growing population of middle-class customers in China.

 

(liuchang61@jd.com)

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