Jul 24, 2020|

Consumer Habits and Retail Modes Change Provide Opportunity for Digital Economy


by Martin Li

The change in consumer habits and retail modes, driven by the COVID-19 outbreak, is an opportunity for the development of the digital economy in Southeast Asia, Soon Sze Meng, president of Southeast Asia at JD.com, spoke at the digital economy development forum of the ongoing China Internet Conference on July 24th.

Soon speaks via video conference

Soon speaks via video conference

“Although the cross-border travel restrictions have certain negative impacts on the e-commerce industry,we have been seeing growth in consumer demand online, as well as increasing demand from brands and offline businesses for online transformation,” said Soon.

“JD.com will continue working with local enterprises to explore ways to localize advanced technologies and creative modes to enable digital economy transformation in the region,” he said.JD.com has two e-commerce joint ventures in the region, JD.ID in Indonesia and JD Central in Thailand.

“After four years of development, JD.ID’s delivery service has covered seven big islands in the country. Eighty-five percent of the orders can be delivered within 24 hours. The expansion of the logistics network has boosted local employment. Thousands of employees have been embracing change for the better in life and work,” said Soon.

Plus, Indonesia is also home to JD’s AI-driven store, the first in the region.In Thailand, JD Central has covered the whole country with its delivery service.

“JD Central has signed an MoU with the Thai government to help digitalize small-and-medium sized enterprises and foster the development of e-commerce professionals,” he said.

Soon also proposed measures to boost the digital economy.

“Comprehensive communication among government, enterprise, scientific research institutes and industry organizations is key to learning each other’s needs and deepening existing cooperation,” said Soon.

Soon also called on leading enterprises to help bring Internet technology to countries with a low level of Internet development, develop e-commerce and bridge the digital gap.

To watch Soon’s full speech, please click Here