Apr 13, 2020|
JD Central in Thailand Sees Three-fold Growth in Sales Campaign
by Martin Li
JD Central, JD’s e-commerce joint venture in Thailand, witnessed over 200 percent sales growth during its first sales campaign in Q1, compared with the same period of last year.
Named the March Madness Super Sale, the campaign lasted from March 6th to 22nd. There was a 175-percent increase in user number and a 300-percent ordering growth,compared with the same period of last year.
FMCG brands like Protex and Dettol soap and disinfectant, and Thailand home-necessities brand Foremost products were among the most ordered goods, while Xiaomi, Huawei and Samsung brought in the most sales.
Online shoppers spent as long as 30 minutes browsing on JD Central’s e-commerce platform. One top spender made 180 orders and while another one spent over US$9,100 on a single order.
Cleaning and sanitizing products were the most popular across all categories, which the company said is a reflection of overall market demand and consumers’ high awareness of hygiene during the COVID-19 outbreak.
“In order to maintain the trust of our consumers, JD Central is determined to always screen for good-quality and 100% genuine products to serve our customers and to control the price according to the market standard, even in the case of products in high demand,” said Rvisra Chirathivat, Chief Marketing Officer of the company.
Rvisra Chirathivat, CMO of JD Central.
“The data shows that, during the social distancing period, consumers, entrepreneurs, sellers and all of our partners have adjusted well to the situation. JD Central has also supported them by making sure that they were able to increase revenue constantly while opening the door to any offline retailers with good-quality products to sell on JD Central’s platform,” she said.
Rvisra added that “You order, we deliver,” is at the heart of JD Central’s service during the period.
“The company is ready to support social distancing while keeping our hygienic measures at the highest level to stop the spread of COVID-19. Our team of JD couriers strictly follows the rules and measures to ensure the safety of all customers,” Rvisra said.
(bjlihao3@jd.com)
Apr 1, 2024|
JD Chief Economist: Tech-Driven Supply Chain Revolutionizes Gen-Z Consumer Engagement in China
At the inaugural FORTUNE Innovation Forum in Hong Kong on March 28th, Dr. Jianguang Shen, chief economist of JD.com, highlighted the transformative impact of tech-driven supply chain solutions in meeting the dynamic needs of Gen-Z consumers in China.
“Gen-Z consumers are very discerning and pragmatic,” said Dr. Shen. “They don’t care if the brand is local or global.” Dr. Shen began by discussing the increasing sophistication of younger Chinese consumers. “The rising popularity of local products can be attributed to China’s supply-side reform, which has enabled brands to provide lower-cost products with higher quality,” he said. Shen also emphasized the strategic advantage that brands can achieve by leveraging advanced digital supply chains, which offer deep insights into consumer behavior, thereby tapping into substantial market opportunities.
Joining Dr. Shen were industry leaders including Angela Wei Dong, Global Vice President China at Nike; Pontus Erntell, President and Chief Sustainability Officer at IKEA China; and Doreen Wang, CEO of Kantar China and Global Head of BrandZ. Together, they shed light on the shifting preferences of China’s youth towards quality, sustainability, and enhanced social engagement in their retail experiences, especially amid economic headwinds, prompting brands to adapt swiftly.
Drawing examples from JD.com’s platform, Dr. Shen discussed the rising popularity of eco-friendly mini refrigerators among Gen-Z consumers. These products, aligning with Gen Z’s penchant for tech-savvy and environmentally conscious offerings, underscore the necessity for brands to evolve and align with consumer preferences.
Furthermore, Dr. Shen discussed the positive impact of a new government policy encouraging trade-in of consumer goods, which is expected to boost consumption. Leveraging JD.com’s robust supply chain capabilities, customers not only can easily trade in old appliances for more modern and eco-friendly goods but also benefit from a suite of JD’s attentive services such as doorstep pickup, installation, and recycling.
The conversation also touched upon the strategic collaborations under the Consumer-to-Manufacturer (C2M) model between JD.com and numerous brands, aiming to streamline the journey from product ideation to distribution. This collaboration has welcomed over 4,000 brands to JD.com’s C2M platform, drastically reducing product research and market introduction times by 80% and 70%, respectively, thereby fostering a mutually beneficial ecosystem for brands, retailers, and consumers.
Dr. Shen concluded by emphasizing JD.com’s commitment to technological innovation, with its deployment of AI-driven chatbot customer service, highly automated warehouses, autonomous delivery vehicles, and integrated retail solutions that bridge both online and offline domains. These innovations are designed to meet the dynamic preferences of consumers, enhancing the overall shopping experience and setting a new standard in consumer engagement.
JD Introduces Convenience Store + Bakery Offering
