JD Central in Thailand Sees Three-fold Growth in Sales Campaign

JD Central in Thailand Sees Three-fold Growth in Sales Campaign

by Martin Li

JD Central, JD’s e-commerce joint venture in Thailand, witnessed over 200 percent sales growth during its first sales campaign in Q1, compared with the same period of last year.

Named the March Madness Super Sale, the campaign lasted from March 6th to  22nd. There was a 175-percent increase in user number and a 300-percent ordering growth,compared with the same period of last year.

FMCG brands like Protex and Dettol soap and disinfectant, and Thailand home-necessities brand Foremost products were among the most ordered goods, while Xiaomi, Huawei and Samsung brought in the most sales.

Online shoppers spent as long as 30 minutes browsing on JD Central’s e-commerce platform. One top spender made 180 orders and while another one spent over US$9,100 on a single order.

Cleaning and sanitizing products were the most popular across all categories, which the company said is a reflection of overall market demand and consumers’ high awareness of hygiene during the COVID-19 outbreak.

“In order to maintain the trust of our consumers, JD Central is determined to always screen for good-quality and 100% genuine products to serve our customers and to control the price according to the market standard, even in the case of products in high demand,” said Rvisra Chirathivat, Chief Marketing Officer of the company.

Rvisra Chirathivat, CMO of JD Central.

“The data shows that, during the social distancing period, consumers, entrepreneurs, sellers and all of our partners have adjusted well to the situation. JD Central has also supported them by making sure that they were able to increase revenue constantly while opening the door to any offline retailers with good-quality products to sell on JD Central’s platform,” she said.

Rvisra added that “You order, we deliver,” is at the heart of JD Central’s service during the period.

“The company is ready to support social distancing while keeping our hygienic measures at the highest level to stop the spread of COVID-19. Our team of JD couriers strictly follows the rules and measures to ensure the safety of all customers,” Rvisra said.

 

(bjlihao3@jd.com)

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