Sep 4, 2018| JD Retail

JD.com Partners with Fashion Giant Ruyi to Make Luxury Fashion High Tech

Ling Cao fashion | luxury

JD.com, China’s largest retailer, is entering a strategic agreement to provide advanced e-commerce technology to textile and fashion giant Ruyi, owner of leading global fashion brands including Aquascutum, CERRUTI1881, Sandro and Maje.

JD will work with Ruyi to deploy a full suite of “Boundaryless Retail” technology, including smart logistics, supply chain solutions, big data-enabled inventory management, and membership systems. JD will establish a retail management system for Ruyi’s subsidiary brands, and Ruyi will deploy JD’s virtual and augmented reality shopping technology in Ruyi’s brick-and-mortar stores, to give customers a seamless shopping experience no matter where they are.

The companies will jointly build fashion and lifestyle concept stores in Beijing and Shanghai first, showing the powerful use of JD’s smart retail technology. The stores will demonstrate a concept for the future of retail, as JD continues its “Retail as a Service” strategy, offering its technology and infrastructure to a growing number of traditional retailers and vendors that can benefit from e-commerce innovations.

Ruyi and JD, which are China’s premier destinations for authentic, branded goods, will also expand their existing efforts to bring Ruyi’s portfolio brands to JD’s over 300 million customers. Ruyi already operates several flagship stores on JD.com, including Cerruti 1881 Kent & Curwen, and D’Urban, and will add stores for Sandro, Maje, Aquascutum, and its other brands on JD’s platforms.

Meanwhile, the companies will establish a joint fashion fund to finance new initiatives and support up and coming designers and brands.

“This wide-ranging partnership agreement will help upgrade Ruyi’s capabilities across the online and offline spectrum,” said Yafu Qiu, Chairman of the board of Ruyi Holding Group. “JD’s unrivaled expertise in e-commerce and advanced logistics capabilities makes it a great partner for Ruyi as we take a world class fashion group into the future.”

“We are delighted to work with Ruyi to build out our vision of ‘Boundaryless Retail,’ in which consumers can buy whatever they want, whenever and wherever they want it,” said Shengli Hu, president of JD Fashion and Lifestyle. “Partnering with Ruyi, a respected name – and rising star – in the world of global fashion, is an important step in expanding our luxury offerings for that vision.”

Founded in 1972, Ruyi is China’s leading textile manufacturer. Over the last few years the company has become well-known as an integrated whole industrial chain fashion group whose list of portfolio brands reaches all corners of the luxury fashion world.

View: https://jdcorporateblog.com/jd-com-partners-with-top-hotels-in-boundaryless-retail-initiative/

Oct 11, 2018| JD Retail

Canali and JD.com Bring Premium Italian Tailoring to Chinese Customers

Ling Cao fashion | luxury

Celebrated Italian fashion house Canali is opening an official online store on JD.com, bringing the understated sophistication of its custom suits and menswear to China’s most discerning consumers via JD’s white glove delivery service, JD Luxury Express.

Furthering JD’s vision of boundaryless retail, in which consumers can buy whatever they want, whenever and wherever they want it, shoppers will be able to peruse different suit styles and materials from Canali’s new Fall/Winter 2018 collection. They can purchase a voucher for their preferred type of suit, then visit a brick and mortar store to have their measurements taken, enjoying famous Italian-style premium service and receiving their new custom made suit within six to eight weeks.

The move represents an expansion of JD and Canali’s partnership, which launched earlier this year when the brand debuted on JD’s dedicated luxury platform, TOPLIFE. All Canali items on both JD’s platform and TOPLIFE are eligible for JD Luxury Express, JD’s specialized delivery service for luxury goods. Customers will receive their items hand delivered by a white-gloved, specially trained courier driving an electric vehicle.

“China is one of the most important markets for Canali and the luxury garment industry as a whole,” said Paolo Canali, Commercial Director of Canali Group.

“We are excited to continue our celebration of the Italian sartorial tradition online by joining forces with JD. Together, we can provide our consumers with more opportunities to enjoy exclusive ‘Made in Italy’ items along with a truly premium customer experience.”

“As Chinese consumers become more reliant on e-commerce in the age of Boundaryless Retail, shoppers are increasingly turning to JD to provide a premium retail experience for luxury purchases,” said Kevin Jiang, Vice President of JD.com, overseeing the company’s luxury department. “Our newest luxury brand partnership with legendary Italian fashion house Canali brings JD customers convenient access to one of the world’s top collections of high-quality bespoke menswear, combined with the benefit of JD’s world-class logistics and service.”

Oct 8, 2018| JD Retail

Ermenegildo Zegna joins forces with JD.com’s TOPLIFE

Ling Cao Ermenegildo Zegna joins forces with JD.com’s TOPLIFE | luxury

JD.com has partnered with Ermenegildo Zegna to launch a virtual pop-up store on JD’s dedicated luxury platform TOPLIFE, bringing the Italian menswear brand’s new XXX Collection to China’s growing ranks of luxury consumers.

The collaboration marks a further step for Zegna’s China e-commerce presence. As part of the partnership, the elite fashion house has brought an exclusive product line to TOPLIFE, JD’s platform for the latest collections from the world’s top fashion houses.

“Zegna is a wonderful addition to TOPLIFE. Our customers want the latest and greatest fashion from around the world, and will love the brand’s bold, expressive and individualistic style,” said Xia Ding, President of JD International Fashion. “We’re absolutely thrilled to be connecting Chinese consumers to one of Europe’s most respected luxury brands.”

Artistic Director Alessandro Sartori said, “In essence, the XXX Collection aspires to match the identity of society’s boldest and most visionary members. It is designed for a new tribe of consumers who travel freely across time zones, genres and styles. TOPLIFE has served as a highly effective platform for the world’s top brands to build extraordinary flagship stores online.”

Since its launch just under a year ago, JD’s TOPLIFE has rapidly solidified its position as the leading destination for high-end global brands eager to tap into China’s booming luxury lifestyle market. The platform delivers a state-of-the art shopping experience for luxury consumers through its advanced technologies and unrivaled delivery speeds, as well as JD Luxury Express, the company’s signature white glove delivery service that brings premium and specialty products right to Chinese consumers’ doorsteps via a well-dressed courier in an electric car.

Zegna’s partnership with JD expands the strong roster of leading fashion brands that have worked closely with TOPLIFE, such as Christian Louboutin and Fendi, both of which launched digital pop-ups on the platform this year. Saint Laurent, Alexander McQueen, Oscar de la Renta and Kiton are also among the brands that have joined the platform.

Follow: https://www.linkedin.com/company/jd.com