Apr 22, 2020|

JD.com Promotes Sustainability Initiatives on Earth Day


by Ling Cao

JD.com joins partners on Earth Day today to promote a range of sustainability initiatives.

JD customers who purchase Huawei P40 cellphones on April 21st and 22nd from JD’s Huawei first party store would have chance to receive green recycling box for the product packaging. The customersmay return the boxes to couriers who will then take them back for disinfection and reuse them through the supply chain. This is part of JD’s sustainability program called the “Green Steam Initiative” in which JD partners with enterprises to build a more sustainable supply chain, ultimately making a positive impact on our planet.

April 23rd is the 25th World Book and Copyright Day, when JD also partners with China Children and Teenagers’ Fund, Stars Youth Development Center and JD Digits, to launch a new round of children’s book donations. The program will cover 12 cities in China, including Beijing, Shanghai and Guangzhou. Customers can make appointments ahead of time with JD’s couriers to collect the books. All donations will be send to libraries of rural primary schools.

World Book and Copyright Day, when JD also partners with China Children and Teenagers' Fund, Stars Youth Development Center and JD Digits

The box recycling program is an ongoing service for JD’s customers, and customers can send cardboard boxes to couriers while exchanging JD’s “Jingdou”(京豆) loyalty points as a reward.

Feng Gao, head of JD’s green stream initiative said, “As China’s largest retailer, JD.com feels a strong sense of responsibility to promote the development of a greener supply chain. We hope that more consumers will practice green consumption in their daily lives and we can all work together to build a better future.”

Last month, JD partnered with the World Wide Fund for Nature (WWF) for the third year to support Earth Hour, implementing a clothing donation drive across 94 cities nationwide.