JD.com’s 7FRESH LIFE and SEVEN FUN Obtain SGS’s Certification

JD.com’s 7FRESH LIFE and SEVEN FUN Obtain SGS’s Certification

by Yuchuan Wang

On April 10th, the first stores of JD’s offline 7FRESH LIFE and SEVEN FUN stores (under the 7FRESH umbrella) in Beijing obtained SGS Group’s Hygiene Monitor Certification.

The program of SGS, the world leading inspection and certification company, is an internationally recognized audit system for food safety and hygiene management. The process is extremely strict and has 173 audit clauses, required to be completed each quarter. Top international hotels such as Hotel Lisboa in Macao and Hilton have obtained this certification, while many others are trying to get it.

SGS staff is doing samplings at SEVEN FUN

The program requires that raw materials to be processed in the early hours of the day and arrive at the store in the early morning. Upstream suppliers, materials, quality inspection reports and goods’ shelf lives need to be managed strictly. Employees must pass trainings for key processing procedures. For salad at 7FRESH LIFE and SEVEN FUN, for example, when fresh vegetables arrive at the processing center, they are thoroughly cleaned with automatic cleaning and disinfection equipment, and then processed in high-clean dust-free area. The whole process minimizes human interference and is controlled to not exceed 12 hours.

“In our mission to be the quality retail leader trusted by customers, the key word is quality,” said Jonathan Wang, Head of 7FRESH at JD.com. “Only when we abide by strict principles can we best serve our customers.”

JD.com’s 7FRESH launched a 24/7 7FRESH LIFE store and a lifestyle space SEVEN FUN in last December. 7FRESH now operates more than 20 supermarkets in China with an area ranging from several hundreds to several thousands square meters.

 

(yuchuan.wang@jd.com)

 

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