Jul 21, 2021|
JD News Roundup Vol. 13: Givenchy, Beyond Meat and a JD.com Pay Raise
Welcome to Volume 13 (June 21 – July 19) of our 2021 weekly digest. Here we consolidate a selection of JD news regularly and give context on why it matters. If you have any questions or topics you are hoping we will explore, please email firstname.lastname@example.org.
JD.com to boost employees’ salaries
JD will increase employee’s annual salaries to the equivalent of 16-months pay over the next two years, from the current 14 months (including annual bonuses). The announcement has been interpreted as a show of financial strength and solidarity with the e-commerce giant’s employees.
Shenzhen-based British YouTubers Lee and Oli Barrett recently toured JD.com’s Asia No. 1 highly automated logistics warehouse in Beijing, which processes more than 800,000 customer orders per day. Check out their video of that visit on their YouTube channel, or via bilibili. The Barretts have amassed hundreds of thousands of followers across YouTube and other social media platforms.
Givenchy, a luxury fashion and perfume house under LVMH, launched a beauty flagship store on JD.com on July 15th, aiming to bring its range of high-quality cosmetics to a wider range of consumers in China. This year JD has also welcomed LVMH brands Louis Vuitton and Berluti, connecting the brands with the e-commerce platform’s more than 500 million active users.
Popular plant-based meat-maker Beyond Meat has opened its first e-commerce channel in China on JD.com, offering a variety of its nutritious plant-based products including Beyond Beef™, the Beyond Burger® and Beyond Pork™ to four major cities including Beijing and Shanghai, with plans to expand to 300 cities. General manager of JD Fresh James Ye told Reuters that the platform has observed a rapid increase in attention to healthy diet and lifestyle among Chinese consumers. “Via our long-established advantages in supply chain, cold chain logistics, retail and omni-channels, we hope to bring Beyond Meat’s healthy and high-quality products to Chinese consumers.”
JD Original, JD.com’s private brand initiative, will provide customers with products directly from manufacturers through the end-to-end digital supply chain management service offered by the C2M (consumer-to-manufacturer) business under Li & Fung Limited, the world’s leading supply chain solutions partner for consumer brands and retailers. Together the two parties are creating a multi-category collection that includes homeware, pet products and more.
A total of 2,437 ENOVATE EM5 electric cars were pre-ordered on JD Auto through a one-month long crowdfunding campaign ended on July 13th. The campaign successfully reached the minimum number of orders required to manufacture the JD Auto-customized vehicles. Participants only needed to pay a deposit of RMB 618 yuan to ensure a discounted price when the cars become available for purchase, and will receive gift services worth 40,000 yuan including a charging station, lifetime warranty of the key parts and more. About 85% of buyers during the campaign were aged between 22 to 41 years old. As competition escalates in China’s EV market, more and more young consumers are focusing on car performance itself when making purchases.
JD Health has helped the Suqian municipal government launch a medical security information platform by integrating data with the city’s 3,347 medical institutions (including hospitals and pharmacies), to offer convenient medical services for local residents. The construction of the platform is part of the Chinese government’s efforts to address a series of issues such as cross-location medical insurance settlement.
JD Cloud released a series of products during the JD Cloud Summit on July 13th, including the industry’s first hybrid cloud operation system named “Yunjian,” which can achieve integrated management and allocation of digital infrastructure. Additionally, JD Cloud released the first fully-opened PaaS ecosystem in the industry, aiming to create an “android system” in the cloud computing area. Thirty companies will join for the first phase.
Have a bit more time? Check out some of these reads:
Social commerce bridging digital gap for Indonesians: Even as Indonesia’s e-commerce industry has accelerated during the pandemic, a combination of factors continues to hamper widespread adoption. JD.com’s joint e-commerce venture in Indonesia JD.ID is bridging the digital gap through social commerce programs like JD Fans.
JD Catering is reshaping the restaurant supply chain: Leveraging JD’s comprehensive e-commerce platform and logistics advantages, JD Catering is now providing restaurants with not only supply fulfillment, but also a one-stop supply chain solution covering product supplies, warehousing and delivery, food certification, catering cooperation and even food R&D.
New branding, same philosophy: JD.com’s joint venture in Thailand JD CENTRAL is updating its branding with a new slogan that expands beyond its current branding of “Authentic Products,” in order to capture what the company’s CMO believes to be a gap in the market.