Mar 27, 2020|
JD Super’s Livestreams Foster Tea Culture and Drive Sales
by Tracy Yang
JD Super, China’s largest online supermarket, recently held its “JD Super’s Tea Festival 2020”, when tea sales increased by almost 100% during the peak sales day.
This year, JD Super engaged numerous influencers and experts to participate in livestreams to help improve Chinese tea enthusiasts’ understanding of tea. Participants for over 200 live broadcasts included intangible cultural heritage tea authorities and tea experts from major traditional tea brands, who focused on how to identify quality tea, how to make and serve it, and how to taste and appreciate it.
One of the most popular livestreams was a two-hour broadcast of Anhua dark tea hosted by Chen Canping, deputy magistrate of Anhua county, which attracted nearly 70,000 viewers and generated sales of RMB 300,000.
JD Super is always committed to providing the most authentic tea from early spring for Chinese consumers, focusing on improving delivery efficiency, ensuring tea quality and improving the customer experience.
The tea industry greatly values authentic origin, pure tea leaves, and the precipitation process, all which have helped traditional tea brands secure trust from consumers over time. JD Super has strict standards for selecting tea and provides tea brands with support in big data, traffic and operations. These act as the guarantor for Chinese consumers to access high-quality tea products on JD.com.
In addition, JD Express has developed a supply chain solution for spring tea, including tea collection, packaging and delivery to tea gardens, reducing unnecessary steps to ensure fast delivery. JD Express also leverages highly efficient transportation resources, including cargo and high-speed railways to deliver the spring tea to Chinese consumers in 300 cities within 24 hours, rapidly delivering taste and freshness.
Apr 23, 2020|
JD Mini Program Open Platform Seamlessly Connects WeChat
by Yuchuan Wang
On April 22nd, JD.com announced its own JD Mini Program Open Platform. Thanks to the company’s strategic partnership with Tencent, programs can be seamlessly adapted for the WeChat platform.
As one of the company’s strategic projects, the platform is open not only to brands and merchants on JD’s platforms, but also external partners from various industries, to develop independent mini programs across the various apps in JD’s ecosystem such as the JD.com and the JD Finance apps. It will also be introduced to the 7FRESH and JD Health apps.
Burger King will kick off its JD PLUS Member Center mini program in May, making the fast food giant the first partner in the catering industry to use JD’s mini program to distribute benefits to customers who may use the mini program to make purchases in the restaurants, with full connectivity to their JD account, membership, payment and credits. Additionally, JD’s 360 million active customers base offers big potential for Burger King.
JD Mini Program Open Platform uses JD’s complete chain of marketing, transaction, payment, membership and logistics to enable merchants to build their own scenarios. For example, home appliances companies can launch value-added services such as cleaning services to further extend their engagement with customers, facilitating sales conversion and user operations, with low R&D and maintenance costs.
Partners such as China Telecom, Mehood Hotel and ehi Car Services are also among the companies launching their own mini programs on JD to provide personalized services.
“Opening up technologies has become a trend for the industry,” said Paul Yan, Head of JD Retail Technology and Big Data. “JD Mini Program Open Platform empowers merchants with JD’s technology and services to help them comprehensively enhance the user experience.”
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