Mar 12, 2020|
JD Uses 4 “Silver Bullets” to Help 34,000 Farmers
by Yuchuan Wang
Relying on its strength in supply chain, logistics and technology, in less than two weeks, from February 11th to February 23rd, JD.com has used four “silver bullets” to help sell 3,900 tons of agricultural products that risked becoming unsellable and help 34,386 farmer households develop their new channel online.
Silver Bullet 1 – Accurately matching demand and supply
By partnering with local media, JD helped efficiently collect and post production and procurement information for agricultural produce, accurately matching the demand and supply. In Sichuan province, JD collaborated with “The Cover” to open a green channel for Sichuan fresh produce and saw an increase of 60 times in sales. In Shaanxi province, JD partnered with “HSW.CN” to launch the green channel for local produce. Fourteen tons of local apples were sold in just two days.
Silver Bullet 2 – Investing core marketing resources
JD has announced several supportive policies that leverage its marketing resources to help merchants. Recently, JD announced its Spring Raindrop Plan, in which it would allocate RMB 1.5 billion in marketing resources to help unsellable products and merchants. JD Fresh launched the “National Fresh Produce Green Channel” to help farmers sell products through JD. JD’s Friend Shop group buying business for communities also provides an “instant sales” policy for suitable suppliers of unsellable fresh goods. 7FRESH offers express channel to procure from farmers.
Silver Bullet 3 – Live streaming from farms
Due to the epidemic, the flower market also suffered with wholesale markets suspended, supply cut off and florists temporarily closed. JD.com organized live streams to help growers attract customers. To date, millions of flowers have been sold through JD. Furthermore, 50 local government officials from around China have been hosts in JD’s studio as “anchors” selling their local products. As of now, nearly 1,600 sessions of live streams were held to help farmers sell products.
Silver Bullet 4 – Leveraging the cold chain logistics
JD’s cold chain has ensured the transportation of fresh produce. During the epidemic, JD has established additional dedicated transportation routes for farmers’ unsellable agricultural products to be delivered priority. The company has reduced warehousing and delivery fees and extended the payment period for merchants who use JD’s warehousing service. It has also provided discounts for 100 days for new merchants to use cold chain warehouses. JD is performing strict quality inspection to make sure to provide quality fresh products to its customers.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
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JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
Top Industry Magazine Highlights JD’s 5G Powered Logistics Park
