Jun 22, 2022|

JD’s Cross-border B2B Platform Opens to 110+ Countries and Regions


by Yiming Yan

JD Worldwide, the international business of JD.com, launched JOYBUY, a cross-border B2B platform on June 18. The platform will link overseas merchants with high-quality Chinese factories through the company’s selected supplier network.

The platform will mainly serve overseas buyers including e-commerce marketplace sellers, DTC sellers and small and medium-sized offline merchants. Transactions can be currently settled with 12 major currencies, including USD, EUR, AUD and more.

Leveraging JD’s high-quality supplier network in China and cross-border e-commerce infrastructure all over the world, buyers can access JD’s efficient and stable cross-border supply chain services while greatly decreasing the cost of product selection while even enjoying certain customization demands.

In the past year, JD Logistics has opened new warehouses in countries including Malaysia, the US, Australia, and the Netherlands, bringing the total number of bonded and overseas warehouses to about 80, and its global supply chain network to nearly 230 countries and regions.

JOYBUY is now open to more than 110 countries and regions with a focus on Southeast Asian(SEA) and North American markets. In SEA, JOYBUY has reached cooperation with Flash Express, a well-established one-stop e-commerce service provider to develop the local market. JOYBUY also has built up a partnership with Ginee, a popular SEA one-stop solution service provider for online business to better serve local buyers.

“JOYBUY is aiming to build a reliable platform for both Chinese and overseas merchants,” said Terry, Vice President of JD.com and Head of JOYBUY at JD Worldwide. “We will help small and medium-sized overseas merchants to access high-quality Chinese products via JD’s logistic systems.”

Official website of JOYBUY: https://www.joybuy.com/