Newly Opened SEVEN FRESH Store in Beijing Includes Two Experiential Areas

Posted on by Ling Cao

by Ling Cao

JD opened a new SEVEN FRESH store at the Joy City shopping mall in Daxing district, Beijing today. In addition to the omnichannel sales operations, a wide range of high quality fresh food and daily necessities selections, the store included two special experience areas. One is the SEVEN FUN WINE and another is the SEVEN FRESH Market, a lifestyle space which is decorated according to a special theme to attract customers.

SEVEN FUN WINE has been designed as a causal and relaxed place to enjoy wine, in addition to shop for it. Consumers can taste wine and select from products of all different price ranges, from accessible to high-end. The area is painted different colors of wine, such as ruby red, fuchsia, and garnet red.

JD opened a new SEVEN FRESH store at the Joy City shopping mall in Daxing district, Beijing today. SEVEN FUN WINE area

SEVEN FRESH Market gathers food, catering, family entertainment and home furnishing in one place. It is decorated in a Chinese traditional temple fair theme, making the place a crossover between modern city and Chinese culture.

SEVEN FRESH MARKET area

SEVEN FRESH MARKET area

A representative at JD’s SEVEN FRESH said, “SEVEN FUN WINE and SEVEN FRESH Market are two examples, which work as blocks to fit into SEVEN FRESH stores, providing customers with a fresh and diverse shopping experience. It’s not just a place for shopping. We are more willing to create a causal atmosphere and lifestyle for our customers.”

 

(ling.cao@jd.com)

Photo Gallery: This Week at JD (December 21st – December 25th)

Posted on by Yuchuan Wang

JD held a livestream on December 23rd to introduce seasonal Chilean cherries. Natalia Cortes Garcia, Trade Commissioner from ProChile Beijing, was present. The event is one of the developments after JD formed a premium alliance with cherry merchants to source top quality cherries from Chile. ProChile is the institution under the Ministry of Foreign Affairs of Chile in charge of promoting exports of products and services.

From left to right: Yue Wang, livestream host, Natalia Cortes Garcia, Trade Commissioner from ProChile Beijing, Yihong Wang, sales manager of imported fruits at JD Fresh

 

Commuters on Beijing’s subway line 14 may be lucky enough to receive complimentary red roses plucked from gift boxes planted around several stations as part of a campaign by one of JD’s flower merchants intended to inspire spontaneous gift-giving. Featuring red roses, the gift box is one option among many in the campaign, which feature the corresponding “flower languages” of ‘sweetness’, ‘the chase’, ‘enthusiasm’, ‘joy’ and more. Commuters can also purchase a range of flowers at permanent flower vending machines in various subway stations.

 

JD Logistics launched a special express service for the transportation of personal snowboarding and ski gear. For the first time, skiers and snowboarders can travel to and from ski resorts without carrying their long and heavy skis and snowboards. JD Logistics will deliver it with shockproof packaging directly to resorts within 24 hours.

 

JD held a partner conference for its private brands business JD Original on December 22nd at JD’s headquarters in Beijing. JD’s private label brands cover comprehensive categories, including several sub-brands including J.Zao, Hommy, LATIT and Huixun. Based on big data and precise marketing solutions, JD Original will help brands find the right customers with the right demand, gaining sustainable growth.

 

JD’s self-developed logistics drone (UAV) JDX-500 (“Jingting”) takes off from Fengming Airport in Sichuan province on December 16th. JDX-500 is China’s first autogyro logistics drone that can carry weight of up to a few hundred kilograms with airdrop capabilities.

 

JD Cloud & AI has partnered with Beijing Life, an insurance company to advance digitalization in the insurance industry. JD Cloud & AI will provide safe and reliable basic cloud services including the public, private and hybrid cloud, helping Beijing Life build its fundamental cloud computing platform.

JD Big Data: Young People Pursue Time-honored Brands

Posted on by Martin Li

by Martin Li

Young Chinese have been increasingly going after time-honored Chinese brands, according to a survey by JD Big Data Research Institute.

People born in and after 1995 are the fast-growing group on JD’s e-commerce platform, buying traditional Chinse brands. Among the brands are 247-year-old Beijing-based Daoxiangcun Bakery and 117-year-old Dong Lai Shun restaurant.

 The number of time-honored brands which expanded online this year via JD is more than double that of last year. They have also been developing innovative products and services to meet young people’s demands.

Young people’s growing love of time-honored brands is one of the consumer trends released in a recent survey by the research institute.

This year saw an increase in home-related consumption by people born in and after 1995, including fresh produce, home appliances and daily necessities. This trends can be attributed to the pandemic which confined people to home for a long time.

The pandemic encouraged more people to cook at home. The first quarter of this year saw sales of cooking utensils like baking ovens, egg mixers and air fryers grow over three times.

Young people’s consumption of health-related products and services also jumped over two times this year, reflecting their increasing awareness of health.

In terms of other popular products, people have spent more on signature local farm produces and localities, including rice from northeast China.

Luoshifen, a Chinese noodle soup and specialty of Liuzhou, Guangxi, has maintained its popularity. Its sales on JD increased over three times this year.

 

(bjlihao3@jd.com)

JD’s Self-developed Logistics Drone Takes Off in Sichuan

Posted on by Yuchuan Wang

by Yuchuan Wang

After 10 months of research and development, JD’s self-developed logistics drone (UAV) JDX-500 (“Jingting”) took off from Fengming Airport in Sichuan province on December 16th. JDX-500 is China’s first autogyro (also known as a gyroplane or gyrocopter) logistics drone that can carry weight of up to a few hundred kilograms with airdrop capabilities.

As an autogryro, JDX-500 uses an unpowered rotor in free autorotation to develop lift. Forward thrust is provided independently by an engine-driven propeller. This enables it to take off and land with a short runway; thus JDX-500 doesn’t need to rely on existing airports, expanding its application scenarios and service ranges in the logistics industry.

JD’s self-developed logistics drone (UAV) JDX-500 (“Jingting”)

JDY-500

Developed originally as a drone and different from the general ones which are developed and modified from manned aircraft, JDX-500 achieves better performance and space utilization. It can shift between the models of transportation and airdrop.

For example, the drone can transport goods between regional warehouses such as JD’s Asia No.1 fulfillment centers and transitional warehouses, which can be as far as a few hundred kilometers away. At the same time, it can be applied for airdropping supplies during emergencies.

 

JDY-500 takes off from Fengming Airport in Sichuan province on December 16th

JDY-500 takes off from Fengming Airport in Sichuan province on December 16th

In addition, JD’s first generation heavy-load logistics drone “JDY-800” launched in 2018 has also developed in the past two years in the areas of performance, loading capacity and more. It has accumulated a large amount of flying data that has contributed to the R&D of new types of logistics drones like JDX-500. Earlier on November 26th, JD Logistics begun to test drone flights with loads, which paved the way for future day-to-day operations of heavy-load logistics drones.

JD started to use innovative drone technology to reach consumers in some of China’s hard-to-reach remote areas in 2016 and was the first e-commerce company in the world to put drone technology into commercial use.

 

(yuchuan.wang@jd.com)

JD Cloud & AI Facilitates Economic Digitalization in a 4th-Tier City

Posted on by Hui Zhang

by Hui Zhang

JD Cloud & AI announced the opening of its digital economic industrial park based in Lishui city, a fourth-tier city of 2.7 million population with largest land area in Zhejiang province, on Dec. 15, to facilitate local digital economic development.

The digital economic industrial park was officially launched in Lishui Economic Zone in September 2019. So far 12 enterprises including Huahai Group and China Mobile Lishui Branch have already agreed to open offices in the industrial park. The park will provide one-stop opening services to enterprises, livestream support and training services to help local enterprises better understand the function of livestreaming.

A series of service centers such as the JD Merchant Service Center, Innovation Center, Livestream Service Center, and 5G Livestream Demonstration Base were opened to provide support to merchants.

“JD will use the industrial park as the starting point to further help Lishui in digital economic development. The company will leverage its technology and new business model to promote the high-quality economic growth in Lishui,” said Jiong Zhou, general manager of IoT solutions and AI platform at JD Cloud & AI.

So far JD Cloud & AI has worked with over 50 cities including Xi’an, Wuhan, and Chongqing to construct industrial parks in a bid to facilitate economic digitalization and help improve the competitiveness of regional industries.

 

(zhanghui36@jd.com)

ProChile Trade Commissioner Joins JD Livestream to Promote Cherries

Posted on by Ling Cao

by Ling Cao

JD held a livestream on Dec 23 to introduce seasonal Chilean cherries. Natalia Cortes Garcia, Trade Commissioner from ProChile Beijing, was present. The event is one of the developments after JD formed a premium alliance with cherry merchants to source top quality cherries from Chile. ProChile is the institution under the Ministry of Foreign Affairs of Chile in charge of promoting exports of products and services.

During the livestream, JD provided several cherry gift boxes at attractive prices, and customers were active including JD’s PLUS members. One customer had posted “like” 301 times of the livestream, and several said they can’t wait to purchase. JD also promised to provide special refund for any rotten cherries.  JD also sent out free cherries for lucky customers at the event.

From left to right: Yue Wang, livestream host, Natalia Cortes Garcia, Trade Commissioner from ProChile Beijing, Yihong Wang, sales manager of imported fruits at JD Fresh

Natalia said, “As the cherries grow in the center of the country, they can get a lot of sunlight in the day, while being cold in the night, and the strong temperature difference makes fruits in Chile juicy and delicious. Regarding the way of eating, I’d recommend fresh is the best. You can eat them at a flexible time in the day, such as in the morning for breakfast, after lunch as snacks, or eat them while watching livestreaming and movies at night.”

She added, “In the near future, we will also have kiwi and other fruits soon, in addition to the popular apples and grapes already exported to China.”

Addition to Chilean cherries, JD Fresh aims to provide a wide range of products to customers sourced from around the globe, and deliver to customers’ doorstep quickly and securely. Other fresh food introduced during the livestream included New Zealand kiwi, Philippine pineapple, Thai coconut and more.

 

(ling.cao@jd.com)

JD Cloud & AI partners with Beijing Life on Industry Digitalization

Posted on by Martin Li

by Martin Li

JD Cloud & AI will partner with insurance company Beijing Life to advance digitalization in the insurance industry, based on a cooperation agreement signed by the two parties.

JD Cloud & AI will partner with insurance company Beijing Life to advance digitalization in the insurance industry

The cooperation will regard cloud services, AI, Internet of Things and community health services.

JD Cloud & AI will provide safe and reliable basic cloud services including the public, private and hybrid cloud, helping Beijing Life build its fundamental cloud computing platform.

The application of AI technologies is expected to digitalize the insurance company’s whole business chain.

In addition, JD will use its supply chain to help Beijing Life upgrade its community health service business.

 

(bjllihao3@jd.com)

 

 

JD Super Releases Consumer Insights on Imported Liquors

Posted on by Rachel Liu

by Rachel Liu

The main consumer group for imported liquor in Chinese market are Millennials, married male customers, and customers living in second tier cities. This was part of the findings of The 2021 JD White Paper on Imported Liquors released at the JD & Xiamen Free Trade Zone Global Imported Liquor Carnival on Dec 19.

Generation Z, unmarried female customers are ghttps://jdcorporateblog.com/jd-super-releases-consumer-insights-on-imported-liquors/attachment/311086214/rowing quickly. Generation Z customers are fond of trying new products. In the past 12 months, liqueur, sake, and fruit wine have been very popular. Female consumers tend to prefer cocktail products, fruit wine, rum and sake. Young customers from lower tier cities prefer imported liquor with low alcohol content.

Imported liquors are not just for consumption, but also for collection. Many customers are buying limited editions and smaller size products for this purpose. When it comes to gifting, brandy, whiskey and cocktail ingredients are the most popular choices.

JD Super also announced a partnership with Grandgle International Spirits and Wine, a leading Chinese company for wine imports. JD Super will support Grandgle on customized products, omnichannel marketing, customer operations and digitalized transformation of the brand. JD will become the first and exclusive sales platform for the Irish Whiskey brand Dubliner, which is targeted at young consumers.

To improve the shopping experience, Grandgle will work with JD’s offline stores to better understand related trends through JD’s big data.

 

(liuchang61@jd.com)