by Hui Zhang

Nongfu Spring announced the harvest of its agricultural brand Nongfu Spring 17.5° oranges on November 25^th, and chose JD as the first ecommerce platform in China to sell the oranges.

The newly harvested oranges will be packed into gift boxes of two different sizes: 5kg and 7.5kg, in accordance with JD’s big data and consumers’ feedback reflecting the two weights most welcomed by a family for gifting or to eat.

Since 2017, JD has been facilitating Nongfu Spring’s fresh fruit category to carry out omni-channel cooperation and co-develop new products every year. Many of the co-developed Nongfu Spring fresh fruits were exclusively launched on JD.

As a result, sales of the fresh fruit category of Nongfu Spring on JD have exceeded 100 million yuan, with average annual sales and user growth of more than 110% since 2017. Product categories have been extended from oranges, to apples, dried apricots, pomegranates and others.

“Our cooperation with Nongfu Spring helps enrich our fresh fruit categories, and now brings our consumers a new choice for high-quality oranges. Meanwhile, JD’s strong supply chain capabilities and efficient delivery services can minimize products’ damage,” said a merchandizing manager of JD.

(zhanghui36@jd.com)

by Ling Cao

JD will officially launch three SEVEN FRESH LIFE stores in Guangzhou between December 18 to 25, providing local residents with convenient fresh food shopping experiences. All of the stores will begin offering online orders today, providing doorstep delivery service to customers in as fast as 30 minutes.

One of the new SEVEN FRESH LIFE stores ready to open in Guangzhou

The stores will be open 24 hours a day. Customers can enjoy instant fast delivery service, or choose to pre-order for the time that suits their preferences, satisfying the tailored demand from local people. The stores will include comprehensive categories such as fruits and vegetables, eggs and meat, seafood, daily necessities, and ready-to-cook products, as well as milk and beverages, snacks, wines, personal care and more.

A representative from SEVEN FRESH emphasized how the stores will prioritize the customer experience. “Apart from the omnichannel shopping experience provided for customers, we also take high priority on ensuring product quality, and providing various refund policies for scenarios including fresh produce that has wilted, damaged packaging and late delivery. Our aim is to provide a worry-free experience for our customers.”

The first SEVEN FRESH LIFE was opened in Beijing in late 2019. Leveraging JD’s supply chain, retail and R&D capabilities,  the model has quickly been put into application in Guangzhou.

(ling.cao@jd.com)

By Vivian Yang

JD Auto presented awards to its auto parts suppliers during Automechanika Shanghai 2020 on December 3^rd, in recognition of their contribution to their collective brand, known as JD Cloud Match Select (云配优选).

JD Cloud Match Alliance (云配联盟) is a B2B platform designed to optimize the supply chain of spare parts by helping match needs between manufacturers, brands and dealers, while the brand JD Cloud Match Select is co-created by JD’s automobile aftermarket business unit and 14 suppliers in this alliance to offer selective products to this network.

Group photo of JD Cloud Match Select award recipients 2020

“The Alliance provides us a convenient online operation system and we share the business commitment with JD on service and quality,” said Taochun Lin, general manager of Pujiang Zhongteng (浦江中藤) Automobile Technology Co., Ltd. , one of the recipients of “The Excellent Partner Award”. The company is an offline auto parts brand exploring the online market with JD Cloud Match. Through active promotion, marketing and sales channel development on the internet, the company has built up its brand’s online presence and successfully integrated its online and offline businesses.

“The collaboration with JD not only helped us achieve our own business growth,” Lin added, “In this process we have also witnessed JD Cloud March platform gaining increasing recognition by more and more users. This is an honor for both of us.”

Beijing Qianli (北京前力) is an auto parts manufacturer under this alliance that was given “The Outstanding Contributor Award”. Since the company joined the collective brand in March, it has been interacting with JD’s platform on all fronts, and contributed the most sales for the brand consortium.

Other award recipiets include Ailidao Technology Co,. Ltd (爱利道科技有限公司), which gained “The Most Popular Products Award” due to its soaring sales performance during this year’s Singles Day Grand Promotion. Jin Neng Jie Neng (劲能节能) was named “The Most Fiery Award “thanks to its best-selling spark plugs.” Mammoth  Auto Parts (猛犸汽配) was given “The Most Shining Award“ because of its best-seller LED car lights.

Three new auto parts manufacturers joined the brand consortium during the show, adding to the 14 founding suppliers: Anhui Youtuo (安徽优拓)，Haining Jiasheng（海宁佳盛）and Hangzhou Kaima (杭州凯马).

“In the past years, JD Auto is growing up along with a group of excellent suppliers. We got together because we all love cars. With the expansion of our friend circle, JD Cloud Match can cover more fields and serve more users,” said Wei Zhang, general manager of the sales department of JD Auto’s B2B business unit. “In the meantime, our friends circle will better coordinate and grow for a win-win result, making joint efforts for the industry’s development.”

(vivian.yang@jd.com)

by Rachel Liu

Earlier this year JD upgraded the B2C e-commerce platform Yihaodian (No. 1 Store) to be the first online membership-only retail platform in China, providing a premium shopping experience for members, many of which are middle-class customers. Recently a report released by Yihaodian reveals the shopping preferences of these customers in six cities in China.

The report, based on the consumption data of Yihaodian, covers Beijing, Shanghai, Guangzhou, Shenzhen, Suzhou and Hangzhou, six cities where consumers have relatively higher purchasing power. It shows that in Beijing, customers like to buy baby diapers after midnight, and 70% of customers who make orders are male customers. Customers in Shanghai like to buy imported beer the most, while customers in Guangzhou prefer high-end health supplements, especially customers who are born after 1990.

The report also shows that in Shenzhen, 80% of male customers bought smart wearable products for their partners. Customers from Suzhou are passionate cat lovers – 15% of customers who buy cat food on Yihaodian are from Suzhou, and most of them are female. Female customers from Hangzhou are the ones who love to buy home furnishing products the most.

The upgraded Yihaodian membership program focuses on providing high-quality, selected products with competitive prices. Customers can also enjoy JD Logistics’ unparalleled same-or-next day delivery service. Other services that ensure a high-quality customer experience include “membership fee insurance,” which means if a customer place over 12 orders in one year and the money they saved (compared with JD prices) is lower than the money they paid for the membership fee, Yihaodian will provide a full refund of the membership fee; as well as 24/7 customer service, refunds of orders with broken packages, special discounts for new members and more, providing a better and more economical shopping choice for the growing population of middle-class customers in China.

(liuchang61@jd.com)