JD Logistics’ Cold Chain Recognized by Industry

by Yuchuan Wang

JD Logistics’ strong cold chain infrastructure and technology ability has won five industry awards, all announced on Dec. 11. These awards include “Top 10 Comprehensive Logistics Service Provider”, “China Cold Chain Industry Enterprise of the Year”, and “Advanced Enterprise in COVID-19 Prevention and Control 2020” by the Cold Chain Logistics Committee of China Federation of Logistics & Purchasing (CFLP), and “Comprehensive Cold Chain Logistics Enterprise of the Year” and “Cold Chain Landmark Enterprise” by the Annual Meeting of China Cold Chain Industry.

Zhengwei Shan, head of JD Cold Chain products (fifth from right)

Zhengwei Shan, head of JD Cold Chain products (fifth from right)

JD continues to strengthen its cold chain capabilities. During the 2020 World Digital Agriculture Conference held in Guangzhou this past weekend, JD Logistics also inked a partnership with Guangdong Baishun Agriculture Supply Chain Group, China Unicom and Baidu to jointly promote the construction of a “shared industrial cold chain alliance”. Aiming to strengthen cooperation throughout the entire agricultural supply chain, JD Logistics will provide its infrastructural and technological abilities in the initiative.

Since 2014, JD Logistics has built out an extensive cold chain logistics network, launching JD Cold Chain in 2018. As a leading F2B2C (Factory-to-Business-to-Consumer) service platform for cold chain warehousing, transportation and delivery, JD Cold Chain now operates 50 cold chain warehouses that enable cold chain fulfillment in 300 cities, providing one-stop logistics services for fresh produce, medical supplies and more goods.

“We have built a supply chain technology platform that covers underlying technology, soft and hardware systems and smart supply chain for cold chain logistics,” said Ben Wang from JD Cold Chain. “With the opening up of JD’s cold chain abilities, we hope to help drive the development of the industry.”

 

(yuchuan.wang@jd.com)

JD Fresh Launches Premium Alliance with Cherry Merchants

by Ling Cao

JD Fresh launched a premium alliance with cherry merchants who have opened third party stores on JD. Speaking at a press conference held in Shanghai today, Xiaozhou Zhou, head of fruits division at JD Fresh said, “By integrating JD’s high quality resources in supply chain, logistics and talent for first party fruits, we hope to empower our third party merchants with services, in order to provide a superior fruit shopping experience for customers.”

In the first phase, the alliance will target the cherry category, with merchants in the alliance benefiting from JD’s integrated supply chain starting from Chile. Additionally, the products from the alliance will have the JD High Quality authorization.

JD Fresh launched a premium alliance with cherry merchants who have opened third party stores on JD.

Signees at the ceremony, front row from left to right: Kunpeng Du, head of JD’s Daiyang flagship store, Xiaoyan Chen, representative from Shanghai Yuqian supply chain management corporation, Yuhang Hu, representative of e-commerce department at Dalian Yidu, Lilin Han, head of JD’s Tongcheng Guoxian fresh produce store.

Witnesses, second row from left to right: Tian Yuan, head of imported fruits in B2B at JD Fresh, Liang Yu, deputy GM of Shanghai Yuqian supply chain management corporation, Xiaozhou Zhou, head of fruits at JD Fresh, Kai Zhao, deputy GM at Dalian Yidu.

To address the industry pain points for nonstandard supply chain resources for imported fruits, JD Fresh has formed a special team to optimize the supply chain, starting with the cherry category. Later JD plans to expand the services to other categories, including durian, mangosteen and blueberry. JD also provides other resources to help merchants expand their imported fruits sales, including traffic flow, marketing and quality control training.

During the conference, JD announced plans to launch a C2M tailored cherry gift box decorated in red and featuring the zodiac cow, which aims to appeal to Chinese customers purchasing new year gifts.

The C2M tailored cherry gift box

The C2M tailored cherry gift box

Zhou added, “We hope the program will truly help our merchants improve their supply chain efficiency and lower down the cost, resulting in an industry upgrade to high quality and integrated supply chain.”

 

(ling.cao@jd.com)

JD Global Sales Sees Robust Sales Growth During 12.12 Campaign

by Martin Li

JD’s outbound e-commerce platform, Global Sales, witnessed 273% YOY growth in transaction volume in the latest 12.12 campaign, which lasted from Dec. 1-12.

The number of users of the platform increased by 284% YOY during the campaign. The platform was mainly popular with overseas Chinese.

The top four markets leading the transaction volume growth were the United States, Canada, Hong Kong, and Japan.

Among the fastest-growing products were books, home cleaning products, toys, food and beverages.

“The big sales numbers reflect not only overseas Chinese’ recognition of products and their quality from [China] but also JD’s commitment to quality products and services. Global Sales will continue providing the best cross-border shopping experience for consumers around the world,” said Chris Cui, head of JD Global Sales.

During the campaign, Global Sales also cooperated with JD Health to provide overseas consumers with free online medical consultation services.

Global sales partnered with over 10,000 convenience stores in Hong Kong, Macao and Taiwan to increase consumers’ awareness of its services including delivery discounts through marketing campaigns.

 

(bjlihao3@jd.com)

JD Health to Offer One-Stop Services on the World Strengthened Immunity Day

by Vivian Yang

JD Health will carry out a string of activities to raise people’s awareness of immunity protection in commemoration of the World Strengthened Immunity Day on December 15th 2020, including free-of-charge one-on-one doctor consultations via JD Health’s online platform, livestreaming events with renowned experts in this field to raise awareness and introduction of select healthcare products for immunity enhancement.

Immunity knowledge promotion page on JD Health 

Immunity knowledge promotion page on JD Health 

The World Strengthened Immunity Day was originally introduced by the World Health Organization in 1988, to raise awareness in the fight against polio. Despite the fact that the infectious disease has now been eradicated in China today, this date still serves as a reminder of the importance of immunity, which is known as “the world’s best doctor” for the well-being of the human body.

A healthy immune system functions in three aspects, according to a flyer posted by JD Health in preparation of the knowledge-sharing activities. First, it helps the human body prevent infectious diseases by resisting the invasion of pathogens and other poisons; second, it can detect aging and dead cells and remove them in time to maintain the stability of the human body; and third, it can discern, kill and clean mutant cells to prevent tumor occurrence.

JD Health's platform provides a one-stop servcies for immunity enhancement 

JD Health’s platform provides a one-stop servcies for immunity enhancement 

During the event more information and advice from JD’s full-time doctors on how to strengthen the immune system for people of different age groups, living habits and health conditions will be available on JD Health’s platform, where people can enjoy a one-stop convenient and professional healthcare experience including watching online lectures, conducting medical consultations, ordering helpful products and more.

A livestream session held by JD Health ealrier this year to promote health knowledge 

A livestream session held by JD Health ealrier this year to promote health knowledge 

Boosting immunity has been trending this year in the wake of COVID-19, as people come to realize that disease prevention is no less important than disease treatment.

This consensus is evidenced by Chinese customers’ surging investment in healthcare products. During this year’s Singles Day Grand Promotion (Nov. 1-11), sales of vitamin products grew by 6 times YOY, probiotics products by 200% YOY, enzyme products by 180% YOY and imported healthcare products by over 270% YOY on JD.com.

 

(vivian.yang@jd.com)

Posted in ESG

JD Central Celebrates Successful 12.12 Campaign in Bangkok

by Kelly Dawson

JD’s joint-venture ecommerce company JD Central (JDC) celebrated its 12.12 Year-End Campaign with an offline event in Bangkok, from Dec. 9 to 13. This marks the first time JD Central has sold products offline, offering consumers O2O experience with various products across FMCG, 3C, home appliance, fashion, fresh, etc.

JD Central also participated in a TV show with 10 celebrities to provide special entertainment with exclusive deals and coupons to viewers in Thailand.

Visitors at the event could choose between picking up products on site, or home delivery. JD Central also participated in a TV show with 10 celebrities to provide special entertainment with exclusive deals and coupons to viewers in Thailand.

Since launching in 2018, JDC, which is a combination of direct-to-consumer and marketplace platform, has achieved a 550% growth in the gross merchandise value (GMV) of its e-commerce platform, the company announced in September.

It has served around five million customers and is cooperating with 15,000 brands, including well-known Chinese brands Huawei, OPPO, Vivo, OnePlus, Xiaomi, Haier and more. Since Haier began cooperating with JDC in March of this year, its monthly sales volume has increased five times; and electronics brand TCL saw a growth in monthly sales of 10 times during the same period. Additionally, the company’s ecommerce app JD CENTRAL has been downloaded eight million times.

“JDC is an atypical ecommerce player, said Vincent Yang, JDC CEO. “The e-commerce platform is only part of the whole infrastructure and supply chain. JD provides services in retail, advertisement, fulfillment and finance. In the future, we hope to complete these four networks in Thailand.”

The 12.12 offline event was a demonstration of how JDC can extend its value beyond online ecommerce, and a celebration of the company’s ongoing growth.

 

(kellydawson@jd.com)

Nearly 20,000 Orders Made by DCEP in First 24 Hours on JD

by Ling Cao

During Suzhou’s Double 12(December 12) Shopping Festival, JD’s online platform received nearly 20,000 orders by DCEP (Digital Currency Electronic Payment) in the first 24 hours starting from 8pm on December 11. Among them the largest online payment was over RMB 10,000 yuan.

According to JD Digits’ data, the first online order by DCEP was made by post-1990s customer Mr. Wu, who bought a foot-soaking basin and made payment successfully in just 2 seconds, in which the payment process was only made in 0.5 seconds. Younger generations dominated the consumption by DCEP. JD data showed that 41.7% were born post-1980s, and 37.4% were born post-1990s. Over half of the customers placed orders within one hour after the festival kicked off.

Suzhou is the first city to test online consumption scenarios by DCEP, with JDD providing support in technology and services, helping connect financial institutions with online and offline purchasing applications.

As Fei Peng, head of the DCEP program at JDD said during the shopping festival kickoff event, “JD has over 441 million annual active users, and nationwide logistics services, as well as omnichannel operations, and these advantages will help promote the building of the DCEP ecosystem.”

 

(ling.cao@jd.com)

JDD Supports China’s First Online Payment by Digital RMB

by Ling Cao

China’s first online order by DCEP(Digital Currency Electronic Payment) was made by a Suzhou customer at JD.com at 20:00:02 on December 11, just 2 seconds after Suzhou’s government kicked off the double 12 shopping festival and issued RMB 20 million DCEP in partnership with The People’s Bank of China, which is central bank of China.

The DCEP payment solution in offline scenarios

Suzhou is the first city to test online consumption scenarios by DCEP, with JD Digits providing support in technology and services, helping connect financial institutions with online purchasing applications. JDD is the first technology company to test the DCEP in China with state owned banks and connected with online scenarios.

JD Digits’ extensive experience in providing payment solutions for e-commerce through peak sales periods ensures safe and stable payment technology support for the DCEP. Additionally, JDD has helped merchants to upgrade their payment systems to guarantee a more convenient operation experience. Fei Peng, head of the DCEP program at JDD said, “JD has over 441 million annual active users, and nationwide logistics services, as well as omnichannel operations, and these advantages will help promote the building of the DCEP ecosystem.”

Apart from JD’s online platform, the program will also have access to JD’s offline stores, such as JD’s 5STAR home appliance stores, JD retail experience shops, JD convenience stores, as well as stores outside of JD’s ecosystem. Leveraging JD’s logistics and supply chain capability, JDD has also developed cash-on-delivery services for customers.

Cash-on-delivery services for customers via DCEP

“JDD’s training courses made us feel worry-free in using DCEP in our services. We hope to provide customers with a new and convenient payment experience,” said Ruxin Chen, store owner for JD’s 5STAR home appliance store in Suzhou’s Wuyue Shopping Mall.

Suzhou’s DCEP test program is a practical application based on the partnership between JDD and The People’s Bank of China.

“The Suzhou program will further release the local consumption demand and help promote the real economy to benefit from the digital economy.” Peng emphasized.

 

(ling.cao@jd.com)

600,000 Bottles of Feitian Moutai Available via JD

by Rachel Liu

600,000 bottles of classic 53% alcohol 500ml Feitian Moutai, one of the most popular baijiu brands in China, are available via JD through both online and offline channels, including JD’s SEVEN FRESH stores.

JD started to provide the product on Dec. 10. A certain amount of Feitian Moutai will be available everyday on the app of JD at 10:00am and SEVEN FRESH apps at 9:00 am. On Dec. 12, also known as the Double 12 promotion, around 100,000 bottles of Feitian Moutai will be available for sale.

Moutai’s distinguished flavor has made it one of the hottest-selling baijiu products in China. Only a limited amount is put on the market each year. Among popular Moutai products, such as 43% alcohol Moutai, Aged Moutai and more, 53% alcohol Feitian Moutai is the hardest to get. It has become a product for collection, not just consumption.

Given the popularity of Moutai baijiu in China, counterfeits and scalpers for Moutai are common in the market. JD has been putting a lot of effort into giving consumers peace of mind when shopping for Moutai, ever since cooperating with Moutai in 2014. For example, in 2017, JD launched an “anti-scalper” system for Moutai products. Leveraging big data to analyze customers’ browsing history, demographics, location, and occupation, the system can distinguish scalpers from real customers.

JD Logistics is in charge of the entire transportation process for Moutai, and makes sure the products are safely stored and delivered to customers. In 2018, JD also launched its blockchain traceability system for Moutai. When they receive Moutai products, customers can scan a QR code affixed to each bottle to see the entire journey of the product.

 

(liuchang61@jd.com)