320 Brands Join JD’s Anti-counterfeit System

by Ling Cao

As this year’s Singles Day shopping festival period kicks off, JD’s anti-counterfeit system Hubaochui (护宝锤, literally means hammer to safeguard treasures) has enrolled 320 reputable brands, each with annual sales of RMB hundreds of millions yuan.

Leveraging algorithms, the system will notify brands when fake products are being sold by third-party merchants, including issues like false advertising of the brand name. After a merchant is confirmed to be selling fake products or infringing on a brand’s intellectual property, the merchant will be punished accordingly.

Previously, when brands identified a merchant selling fake products, the brands needed to submit an application to JD’s platform, and wait while JD verified the validity of the complaint. The Hubaochui system greatly improves anti-counterfeit governance efficiency.

Youpin, a leading brand under Xiaomi, is an example of a brand that has benefited from this system. Two years after joining JD, Youpin’s annual sales have increased from RMB 12 million yuan to their current annual target of RMB 150 million yuan. With this success has come several merchants attempting to take advantage of the Youpin name, by including the brand’s name in their product description despite having nothing to do with Youpin.

“Previously we had to find such problems manually, and then we would need to go through a tedious process to address the issue,” Jinhua Yang, manager from JD’s Youpin flagship store said. “The new platform has addressed those challenges and has helped to clean up the market environment, and improve our brand’s influence. Till now, we have saved nearly RMB 400,000 yuan in potential losses as a result of the system’s help.”

Bo Wang, head of rules and governance at JD’s platform business said, “JD holds zero-tolerance for counterfeits goods. During this Singles Day, in addition to the existing system, JD has also provided other methods to identify abnormal purchasing cases and build merchants’ credit system. These policies were designed to create a healthy, fair and transparent ecosystem, which aims to be trusted by brands, merchants and customers.”

 

(ling.cao@jd.com)

GSSC Series: Technological Achievements of JD Logistics

by Vivian Yang

JD Logistics launched its own technology brand JDL Technology during the fifth Global Smart Supply Chain Summit (GSSC) on Oct 22, further underlining the company’s strong capacity in independent innovation and its leadership in logistics technology.

Key milestones of JD logistics’ technological development in the past ten years include:

About 3,000 patents acquired and transferred into real-world operations that enabled many human-robot interactions and propelled the upskilling of over 100,000 JD logistics employees

 

Six world-leading technology deployments:

– First in the world to use autonomous delivery robots on university campus

– First to build a highly automated warehouse with 100% self-developed supply chain management system

– First to operate autonomous delivery vehicles on open roads

– First in the world to use robots for pick-up and sorting of items in its distribution centers

– First to apply Level-4 autonomous delivery robots in the fight against COVID-19 in the city of Wuhan

– First autonomous delivery city in the world, created by JD Logistics in collaboration with Changshu of Jiangsu province

 

Major breakthroughs in logistics industry according to timeline:

– 2014: Built the first Asia No.1 highly automated logistics park(Shanghai) and launched WMS3.0 warehouse management system

– 2016: Achieved the first parcel delivery by drone

– 2016: Launched the first autonomous delivery robot in China

– 2017: Won China’s first provincial level airspace use approval for drone flights

– 2018: Led China’s first state-level drone delivery pilot project; made WMS5.0’s overseas debut in Thailand

– 2019: Launched first government approved drone flight in Indonesia, completed China’s first drone delivery in overseas market

– 2019: Established China’s first 5G-powered smart logistics park

– 2019: Established the largest-scale integrated smart fulfillment center in Asia

– 2020: Upgraded WMS to its 6.0 version

– 2020: Achieved flexible production in the whole fulfillment process

 

(yanghan6@jd.com)

GSSC Series: MIT Professor: Supply Chain Isn’t Leaving China

by Ling Cao

“When many of the department stores were going out of business, some companies are ready (to get through), because they met the supply chain. They understood where products will be produced, where and which product, which final product goes into and which customer it is going to,” Yossi Sheffi, professor of engineering at Massachusetts Institute of Technology and director of the MIT Center for Transportation and Logistics said at the 2020 (GSSC)Global Smart Supply Chain Summit held by JD Logistics virtually today.

“So, in case of a disruption, the supplier can quickly calculate the value trees. They know which product this supplier is supplying. They know which customer the final product is going to and they can set priorities. They are also ready to deal with disruption,” he added.

Yossi shared that successful companies can quickly set up an emergency management center and know about upcoming disruption ahead of the time.

Yossi shared that successful companies can quickly set up an emergency management center and know about upcoming disruption ahead of the time.

During the pandemic, JD has leveraged its capabilities to build emergency systems for enterprises and local governments. For example, in February,  JD helped Hubei’s provincial government build a supply chain management platform, which makes emergency supplies such as masks, goggles, and protective clothing easier to manage, distribute and trace. JD also opened up its supply chain management capabilities to SMEs to help them resume operation, including its smart supply chain management platform which covers planning, replenishment, and analysis.

Yossi also shared, “What we see is of course the growth of e-commerce, even companies who do not sell only online, their e-commerce business went up tremendously. Companies understood that even if they hadn’t done e-commerce before, it became a necessity. It’s not a question of if you want to do it, but that you have to do it to expand businesses. And as a result of this, e-commerce companies all over the world are investing more and more in fulfillment centers and distribution centers close to the customer.

As a leading logistics service provider in China, JD Logistics has continuously provided services and ensuring people’s livelihoods during the pandemic. At the height of the outbreak, JD’s efforts help address challenges like a lack of transportation and delivery resources.

“We also see that companies are installing digital tools at a much faster clip,” he added.

In addition to JD’s self-built technology system and experiences, JD has partnered with industry leading companies such as LLamasoft and Blue Yonder to provide merchants with end-to-end supply chain optimization services, covering fashion, consumer goods and high-tech.

He shared, “Finally, about (supply chains) leaving China. This is something that I don’t see happening. Many companies spend decades developing not only final assembly, but the entire supply chain, the whole ecosystem of businesses in China or suppliers and their suppliers, their relationship. They have the expertise. These cannot just change in a minute.”

“People now stay in China, not so much because of labor costs. People are going to China because of the sophistication of suppliers and the existence of the entire ecosystem. Also, of course the Chinese market is large and growing.”

 

(ling.cao@jd.com)

GSSC Series: JD Launches Logistics Technology Brand, Will Deploy Over 100,000 Robots in the Next Five Years

by Yuchuan Wang

At JD’s online Global Smart Supply Chain Summit (GSSC) today, the company launched a new JD Logistics technology brand “JDL Technology”, which will aim to build digital, intelligent software and hardware supply chain products and solutions for the industry.

With the goal of becoming a world-leading supply chain logistics enterprise, Zhenhui Wang, CEO of JD Logistics, believes JD Logistics should build a second growth path by focusing on technology research and opening up its capabilities. For example, JD will continue to increase its investment in logistics technology; and in the next five years, it will deploy more than 100,000 robots to enhance the customer experience and alleviate the workload of our front-line workers, including applying 100 last-mile delivery robots in Changshu, Jiangsu province.

JD will continue to increase its investment in logistics technology

In addition, JD’s cloud warehouse, which uses a JD-developed cloud-based supply chain management solution to upgrade third party companies’ existing supply chain, will extend across all of China within three years. JD will empower industries including FMCG (fast-moving consumer goods), electronics, energy, industrial products, and automobiles through supply chain solutions to improve efficiency.

In the past year, JD Logistics has seen fruitful results for its technology research and its progress in opening up. For example, indoor positioning can be precise to the centimeter in JD’s Beijing Asia No.1 fulfillment center. Through collaboration with three operators, 28 Asia No.1 fulfillment centers in China now have 5G coverage.

JD also helped build the national emergency materials management platform in 100 days after the breakout of COVID-19. Through this platform, emergency supplies can be located, managed, accessed, delivered, and traced precisely.

“The philosophy (of JDL Technology) is handling complexity with simplicity,” said  Wang. “We leave complexity and difficulties to ourselves and simplicity and convenience to customers. Through simple and optimized logistics technology products, we tackle complicated problems throughout the supply chains of different industries while improving circulation efficiency.”

The GSSC summit is an annual event focused on logistics innovation and technology communication, hosted by JD Logistics. Under this year’s theme of “Open Capabilities, Shared Growth”, the GSSC gathered the world’s leading experts in the industries of logistics, commerce, science and technology to discuss how to seize the opportunities provided by the macro environment and policy, with an aim to reshape the industrial supply chain and promote high-speed growth.

JDL Technology family, click to zoom in:

JDL Technology family, click to zoom in:

 

(yuchuan.wang@jd.com)

GSSC Series: Rise of China’s Supply Chain System Promotes Innovation Worldwide: Nobel Laureate

by Kelly Dawson

The rise in China’s supply chain system may ultimately result in a more robust global supply chain network, by pushing innovation and evolution that may not naturally have occurred in America’s more entrenched system, said Paul Romer, NYU economics professor and co-recipient of the 2018 Nobel Prize in Economics Sciences.

Speaking during JD’s Global Supply Smart Supply Chain Summit (GSSC) on October 22nd, Romer noted that the current friction between the two systems (and countries) is natural. “Nations rarely maintain their position at the cutting edge of innovation and growth and discovery,” he said. “And it’s important that new nations come along who can keep the process of growth and discovery moving. The incumbent, the former leader, never likes it when this happens. So, there will be some friction along the way.”

In China, JD.com is driving the kind of innovation that Romer spoke about.

This kind of shift is healthy, whether within the global supply chain network or on a smaller level within industries, Romer said. If one enterprise maintains leadership within an industry over decades, that almost certainly will lead to stagnation and lack of innovation. The rise of new entities—and ideas—is essential to avoiding a “monoculture” of ideas, something the American system is now facing in its long-established supply chain, he said.

In China, JD.com is driving the kind of innovation that Romer spoke about. Today the company announced that it will put 100 autonomous delivery robots into operation in Jiangsu province’s Changsu city by the end of the year. JD will work with the city’s government to develop a smart city infrastructure to support the autonomous driving technology for delivery.

JD is also pushing forward the use of intelligent technologies in its warehouses. In 2017, JD launched the world’ s first fully automated B2C warehouse; today, 70 of JD’s warehouses implement automated technologies, including AGVs for picking up and sorting orders; and more. Additionally, twenty-eight of our Asia No. 1 fulfillment centers utilize 5G, integrating edge computing, big data, AI and SaaS.

Recently JD helped Japanese firm Rakuten, Inc., a global leader in Internet services, complete a successful demonstration of drone delivery beyond visual range. This marked the first time in Japan that a drone was used to deliver supplies in a mountainous region where the difference in altitude between takeoff and landing locations reached approximately 1600m. JD provided the drone and technology to achieve this maiden flight.

These kinds of innovations represent the progress that can be made by each individual entity that participates in the global supply chain, a point that Romer compared to a classic analogy posed by Adam Smith. In a pin factory, each individual is responsible for one particular task, refining and perfecting that task over time—and then that task becomes part of a chain of tasks, each perpetually improving to eventually form the strongest possible chain. Similarly, the global supply chain is made up of such individual entities, in the form of brands, manufacturers and enterprises like JD.

Ultimately small refinements and innovations by each link in the chain will drive evolution, Romer said. “Those ideas are ultimately much more important and have a bigger impact on our daily life then the kinds of things that get published in a scientific journal.

“The global supply chain is the modern reflection of the most important dynamic in economic life,” he added.

Romer’s comments came amidst the fifth GSSC summit, which is an annual event focused on logistics innovation and technology communication on a global scale, hosted by JD Logistics. Under this year’s theme of “Open Capabilities, Shared Growth”, the GSSC gathered the world’s leading experts in the industries of logistics, commerce, science and technology to discuss how to seize the opportunities provided by the macro environment and policy, with an aim to reshape the industrial supply chain and promote high-speed growth.

 

(kellydawson@jd.com)

GSSC Series: JD Empowers Industries Through Supply Chain Solutions

by Hui Zhang

JD has helped the automotive and FMCG(fast moving consuming goods) industry improve efficiency through supply chain solutions, said Zhenhui Wang, CEO of JD Logistics, at the 2020 Global Smart Logistics Summit (GSSC) on Oct. 22.

The automotive industry is a complex industry with a long and multi-linked supply chain. The process of making a car which consists of tens of thousands of parts and components usually involves hundreds of suppliers, resulting in opaque information, inefficient supply chains, and excess inventory.

Relying on its strong supply chain capabilities, JD Logistics helped to improve the supply chain efficiency of a renowned domestic auto manufacturer. In order to do this, JD Logistics integrated different data into the auto manufacturer’s order distribution platform so as to solve the problem of upstream and downstream information fragmentation.

Additionally, JD Logistics incorporated capabilities such as intelligent inventory forecasting and enabling accurate replenishment recommendations to help the enterprise significantly reduce overall fulfillment costs and inventory by 30%, and increase the order fulfillment rate by 10%.

“We’re opening our technology to help different industries improve efficiency by utilizing technology to reduce cost and improve consumer experiences,” said Wenming Zhe, chief architect and head of logistics R&D at JD Logistics. “JD Logistics is offering strong technical support for various of industries and working together with them to improve people’s lives with technology.”

Wang noted that the industrial park of a FMCG enterprise usually covers a large area with many goods, personnel and vehicles working in the park. In the past, the management of such an industrial park has been a traditional manual management mode, with the scheduling of personnel, vehicles and goods relying on the experience of the park manager, and the transfer of information among different sections relying on printed or written documents. This piecemeal approach inevitably brought about problems such as low management efficiency, chaotic vehicle deployment, and more.

Now, JD Logistics has leveraged its technology such 5G, IoT and blockchain, which has been widely applied at JD’s Asia No. 1 Warehouse in Beijing, to help an FMCG enterprise in making their industrial park intelligent.

JD’s use of 5G in the park enabled the FMCG enterprise to dramatically increase the efficiency of its IoT fulfilment capacities on a large scale, facilitating instantaneous communication between human employees and smart machines, while enabling holistic monitoring of the site’s operations. The technology also enables real-time monitoring of location and routes for forklifts and pallets, and provides preemptive alerts if something abnormal arises.

E-signature chain is another technology that JD Logistics provided to the FMCG company. The E-signature chain utilized blockchain and digital signature technology to break through the traditional paper model, by implementing digital operations in order to help the company avoid inefficiency and wasted cost. The new system also radically improves the pain point of complicated document review and endless account settlement, ensuring that business transactions are secure and properly regulated.

The technology transformation provided by JD Logistics has fully automated the FMCG’s industrial park, saving 60% of labor costs and 50% of document management costs for the park.

“We leave complexity and difficulties to ourselves and simplicity and convenience to customers,” said Wang. “Through simple and optimized logistics technology products, we tackle complicated problems throughout the supply chains of different industries while improving circulation efficiency.”

 

(zhanghui36@jd.com)

GSSC Series: JD’s Smart Cloud Warehouse Project Helps Boost Local Industrial Economy

by Ling Cao

As some of China’s lower tier counties and districts embrace e-commerce, JD has leveraged its capabilities in supply chain to help them realize an integrated and efficient fulfillment process. By cooperating with JD’s Smart Cloud Warehouse project, Pingyi county has set an example for other counties in Shandong province in this field.

JD has helped Pingyi build a smart cloud warehouse system for local enterprises that extends across more than 40,000 square meters, featuring automatic storage, sorting, and recording. The project uses four self-developed technological products of JDL, namely: AS/RS (Automated Storage and Retrieval System), Tianlang shuttle system, Dilang AGV and cross-belt sorter. In addition to these hardware technologies, software management systems such as CLPS, WMS, TMS, and WCS will be widely used to realize automation and other intelligent processes.

Pingyi is setting an example for other counties which also want to help their local enterprises transition to ecommerce, but may currently face challenges on the logistics side from non-standard fulfillment infrastructures in their districts.

After partnering with JD’s Smart Cloud Warehouse project, Pingyi’s warehouse for local enterprises is significantly more efficient. In particular, the automatic storage system allows a storage capacity of 11,000 cubic meters. As a result, the warehouse can serve both 2B and 2C businesses. Once the goods arrive, the staff can start selection, achieving a goods-to-person model with 100,000 orders processed each day. Local enterprises can also choose to take advantage of JD Logistics’ last mile delivery services, making the process even more efficient.

Zhenhui Wang, CEO of JD Logistics said at the 2020 Global Smart Supply Chain Summit held virtually today, “The Pingyi Smart Cloud Warehouse is a benchmark project of smart cloud warehouses for products’ places of origin. In the future, we will copy the successful story of Pingyi Smart Cloud Warehouse to more industry belts. Our wish is to empower local communities by a smart supply chain system and help the local economy take off.”

Officially launched in December 2017, the JD Cloud Warehouse project aims to help partners upgrade existing warehouse management systems. Partners can also benefit from co-branding with JD, as well as have the option to use JD’s ultra-efficient delivery service, with products marked as “Delivered by JD Logistics” on JD’s e-commerce website to provide customers with peace of mind. The program aims to achieve full coverage of all districts and counties across the country within three years.

Wang added, “We manage low-frequency products in a centralized manner, deploy warehouses of high-frequency products closer to customers, and deliver goods from their places of origin regardless of the scale of the goods. In industries such as FMCG(fast-moving consumer goods), electronics, energy, industrial products, and automobiles, we will empower the industries through supply chain solutions to improve efficiency.”

 

(ling.cao@jd.com)

JD Accounts for a Quarter of Home Appliance Sales in China from Jan to Sept 2020

by Rachel Liu

In the first three quarters of 2020, China’s home appliance market both online and offline totaled RMB 597.2 billion yuan, of which JD took 26.97% market share , according to a report released by the China Center for Information Industry Development (CCID Group) on October 19th.

COVID-19 has spurred the growth of China’s online market, as customers stayed indoors for most of the time earlier this year. Despite the influx of new online consumers, JD was able to ensure product supply and provide steady services for customers.

JD has also strengthened its offline presence, providing customers with integrated omnichannel services. As of July 7th, the number of JD Home Appliance stores has surpassed 15000, covering over 25000 townships and over 600,000 villages across China. In August, JD announced that it will make 5STAR a wholly-owned subsidiary to strengthen omnichannel presence. Last November, JD opened its first JD ESPACE store in Chongqing, a 50,000 square meter offline experience store for electronic products. This year, JD opened several home appliance flagship stores in cities including Ma’anshan and  Bengbu in Anhui province, Jiaozuo in Henan, Deyang in Sichuan, Nanjing in Jiangsu and Kunming in Yunnan.

In these stores, customers can experience the products first hand, by washing their clothes in the washing machines, for example, or playing video games using the gaming TVs. JD also deepened its partnership with Gome to jointly purchase electronics products from brands.

During this Singles Day Grand Promotion, JD will provide attractive benefits for home appliance customers, such as over 100,000 best sellers and over 10 million small kitchen home appliances to further expand JD’s competitive advantages in the home appliance industry.

 

(liuchang61@jd.com)