JD and Xinchao to Provide Brands with Omnichannel Marketing Solutions

by Ling Cao

JD and Xinchao, an innovative media group, launched a new plan on August 26th, which will combine JD’s experience in big-data-driven precision marketing, as well as offline marketing resources from Xinchao, to provide brands and merchants with brand new omnichannel marketing solutions.

Paul Yan, President of JD Business Growth said, “The plan will leverage JD’s Data Management Platform and IoT ecosystem, as well as Xinchao’s 600,000 smart elevator screens covering 103 cities and 45,000 residential compounds, as well as partners’ databases, to help Xinchao digitize its business, and help brands reach customers more accurately. We aim to build an integrated and smart marketing channel online and offline.”

Jixue Zhang, founder and chairman of Xinchao said, “The partnership is important to both of us, and the industry as a whole. Through the plan, JD can further tap into offline marketing value, Xinchao can benefit from JD’s big data capability, and brands can receive integrated marketing solutions.”

The Jingpingguo platform is one of the products based on the plan. The project can help brands maximize marketing resources by understanding customer profiles ahead of time, and selecting the marketing resources, as well as analyze the effectiveness of each program. Recently Yanjing Beer, a popular beer brand of China, used the platform for marketing its new u8 product, and saw a huge increase in transaction volume.

With improvement of the COVID-19 situation in China, the marketing industry has recovered quickly. Despite this, brands and media still need digitization to continue their business growth. The plan is developed with this in mind.

 

(ling.cao@jd.com)

JD’s 2:31 Marathoner: Fast and Warm-Hearted, In His Job and on the Course

by Ella Kidron

This past weekend, JD.com was a special partner of the BMW Hood to Coast relay race held in Zhangjiakou, Hebei province, around a seven hour drive from Beijing. On top of JD Logistics providing all of the supplies for the event, both on site and ahead of time to the teams, as well as JD Super setting up a makeshift supermarket to feed hungry runners a hot meal, drinks and snacks at one of the checkpoints mid-way through the race, JD sent three teams of five people to compete in the Challenge Course race. Among the participants was a member of JD’s courier team who happens to run a 2:31 marathon, Yushuai Luan.

The JD No. 1 challenge team, led by Yan Qing, head of JD Auto

The JD No. 1 challenge team, led by Yan Qing, head of JD Auto

Hours before the race, in a small family-owned restaurant serving the kind of food you would find in Inner Mongolia – its signature dish is a big rack of lamb – Yushuai, or “Xiao Shuai”, an affectionate nickname the team gave him, roughly translated as “Little Shuai”, shared a bit about how his love of running to a captivated audience of JDers. “In school when we ran, I was always considered pretty fast,” he said humbly. As he would later share, as a kid, the native of Northeast China’s Jilin province (known for its cold weather), was accustomed to running up and down hills, even in the blistering cold. He liked running, but running a marathon was never part of the plan.

Yushuai joined JD Logistics as a courier in 2015 in Beijing’s Haidian district where delivery is held to very high speed standards. It was challenging at first, but he got the gist by familiarizing himself with the neighborhood, street by street, alley by alley. Rather than walk, he would run everywhere he could. “I would usually run upstairs in one breath. It was an amazing feeling.” Where others might deliver 130-140 orders per day, he could deliver 170 or more, and even 200-300 during promotions. His hard work paid off, and he was promoted from a delivery courier to the assistant to the head of the station. He earned recognition as a “JD Logistics Star” for his outstanding performance.

Rewind several years to 2017. JD Logistics, as the official supplier of the Beijing International Marathon, was given a batch of spots. The company hoped to organize its frontline couriers to form a JD Logistics running team. When the station head recommended Yushuai for the 42.195 km run (26.2 miles), he shied away. He said, “I was worried about running that much at once and delaying work. Also, if I wasn’t able to finish it, I would cause JD Logistics to ‘lose face’. Finally, what if I got injured and wasn’t able to work?” That didn’t happen. What did happen is that Yushuai finished his first-ever marathon with essentially no training in 4:23:23, a very formidable result for a first time marathoner. The next day, when most people would take time off to recover after running such a hard race, he was right back at work.

From there he never looked back. He explained while looking across Zhangbei’s expansive open fields, “It wasn’t that I ran super-fast from the start, but that I kept improving and improving faster than most people.” He has run several marathons since then, all in the Beijing area, so that he doesn’t delay his work. Last year, he posted a jaw dropping 2:31:04 at the Beijing Marathon.

The JD No. 1 challenge team, led by Yan Qing, head of JD Auto

JD’s Yushai Luan

The secret to his speed? Pure love of the sport. He uses the slogan of JD Retail “热爱 Re Ai”, which roughly translated means “passion” to describe his love of running. When he says it, it sounds completely natural, not forced. Even though work is busy, he makes time to run 10-20 kilometers, or maybe more, each day.

Yushuai’s positive energy is contagious. Just a few weeks ago, sitting as a team mapping out who should run which sections of the race, he eagerly volunteered for a section called “Hard as Hell” (地狱难). When the team suggested he run 10 or so more kilometers than others, he excitedly replied, “No problem!” Standing at the starting line at 3:30 am smiling a grin big enough to be seen from at least 10 meters away, he exhibited not nervousness, but pure passion. On the course, when it’s “go time” he’s unstoppable. Off the course, even after averaging 3’30” per kilometer up and down hills, he’s the first to volunteer to help the team out. He’s making sure the team is eating and well-hydrated, waiting in line with you for the rest room just to keep you company, and encouraging you every step of the way. It is no wonder that he’s somewhat of a celebrity in the Beijing running circuit – at every checkpoint, there is someone who knows his name. Speed is only half of it. At the end of the day, warmth also goes a long way.

To say that Yushuai sees the glass half full is an understatement. He explained that once time he picked up a customer’s phone call at 1:00 am. The customer was to get on a plane at 5:00 am and was eager to receive his package. He immediately got dressed and braved the cold to deliver to the customer. When he arrived much earlier than expected, the customer was both appreciative and apologetic. But Yushuai only saw the positive, “I had the chance to try a middle of the night delivery.”

On August 29th in the afternoon, as the race was nearing its end, Yushuai took off for his final 9.6 kilometers, entirely uphill. When he got to the top, he was grinning ear to ear. Just as with every time he finished the previous laps, having barely broken a sweat running on pace with some of the country’s top runners, when asked how he felt, he said, with that same contagious positivity, something equivalent to “That was amazing.” And then he put his full heart into the supporting the team and representing JD.

The day after the race, it was business as usual. Yushuai was back at work, sharing the same warmth with customers that he brought to running each and every kilometer of the race.

 

(ella@jd.com)

JD Delivers Samsung Galaxy Note20 to Customers within One Hour

by Rachel Liu

Samsung’s new Galaxy Note20 went on sale on JD last week. To provide a better customer experience, JD added one-hour delivery service for the product.

JD, Samsung and JDDJ (JD Daojia, a local on-demand retail platform under Dada Group) worked together on the on-demand delivery service. Over 100 Samsung offline stores have launched on JDDJ. When customers order Samsung products on JD, the nearby Samsung store can take the order and have JDDJ finish the last-mile delivery. Now the service is offered in 43 cities around China.

JDDJ started to offer electronics products beginning in April. JD Mobile Store and many brands’ offline stores have launched on the platform. During the past annual JD Mobile Phone Festival, JD updated the service package for mobile phone buyers to include five services: 30-day return, one-hour delivery, free-trial for 7 days, trade-in and “30365” service. One week after the launch, orders of mobile trade-in services on JD increased over 50% compared with the week prior to the launch.

The new Galaxy Note20 is equipped with an S Pen that offers groundbreaking low latency. It also enables users to transform handwriting into text, and save and sync notes across devices including mobile, tablet and PC. Its high-quality screen, professional photography capabilities and new signature color mystic bronze have received great response from customers.

 

(liuchang61@jd.com)

Dr. Chen Yong Joins JD Health to Lead its Hepatology Center

by Vivian Yang

On August 27th, JD Health welcomed Dr. Chen Yong,another famous expert of Traditional Chinese Medicine (TCM) as the leader of its hepatology center. Dr. Chen, aged 83, is the academic successor of China’s national veteran TCM expert Dr. Jiao Shude (1922,5-). At the same time, the studio dedicated to practicing and passing on Jiao Shude’s craft, the “Jiao Shude Inheritance Studio”, also joined JD Health’s platform.

As the direct successor of Shude and the former attending physician of Beijing Traditional Chinese Medicine Hospital, Dr. Chen, who comes from a TCM family, has been practiced TCM clinical, teaching and research for more than 50 years. He started to recite medical classics with his father Chen Dongfu from an early age and studied medical skills for difficult and complicated diseases with Dr. Jiao Shude for many years. Currently, he is the chief expert advisor to the Hepatology Department of the Ninth People’s Hospital of Nanchang, Jiangxi province, a national key specialty hospital.

Over the years, Dr. Chen has treated a range of diseases including rheumatism, hepatobiliary, respiratory, digestive, cardio-cerebrovascular diseases, and his specialty focuses on treating various rheumatism, hepatitis, cholecystitis, liver cirrhosis, hepatoascites, liver cancer and other diseases.

In 2013, the Jiao Shude Inheritance Studio was established, which brings together famous TCM doctors and high-quality medical resources in the country, and carries out innovative TCM research and practices. So far it has authoritative diagnosis and treatment abilities for 14 types of diseases and 6 advanced medical departments.

After joining JD Health, the Jiao Shude Inheritance Studio team will be able to provide high-quality medical services through online consultation to more patients, especially those from the lower-tier cities who are in need of more professional medical support on complicated diseases.

 

(vivian.yang@jd.com)

 

JD Fresh Helps Restaurants Upgrade Sales Channel

by Ling Cao

From August 26th to August 28th, during a series of fresh and frozen food-related events, JD Fresh shared several case studies of helping offline restaurants expand online sales channels for convenient food, defined as food that is ready to heat and ready to cook. Investment in this area is quickly becoming a trend for restaurants and catering companies in the post-pandemic era.

Among the cases that Minghui Wang, operations manager at JD Fresh, shared, Xinghualou, as one of the China’s time-honored food brands, closed a portion of its offline stores during the epidemic, while its sales surged on JD’s platform. In another example, famous provider of Sichuan food, Meizhou Dongpo chain-restaurants has seen sales increase 17 times y-o-y for first half of this year. Chinese restaurant chain Xibei decided to invest more in convenient food after discussion with JD.

Based on big data, JD understands customers’ pain points and then enterprises develop products that match demand more precisely. JD shared, frozen food enterprises and restaurants should focus on four aspects when transitioning online: 1) product supply chain, 2) sales model, 3) e-commerce team and 4) logistics cooperation.

JD can help with all four aspects. For example, In July, JD invited a series of entrepreneurs to join a livestream. Liang Zhang, general manager of e-commerce at the barbecue chain Hannashan joined JD’s livestream with Xiaoyuan Zhong, head chef at Hannashan. During the livestream, they taught customers the knowhow of cooking delicious meat, driving up their sales of convenient barbecue meat products.

As Chinese customers have more disposable income, as well as the fast lifestyle in cities, customers have more demand for buying convenient food online. JD Fresh has helped merchants to expand their omnichannel strategy by sourcing products from places of origin, product control and logistics, ensuring high quality products will reach to customers quickly and securely. During the COVID-19 outbreak period, JD also launched a “catering retail alliance”  to help catering merchants expand their online businesses.

 

(ling.cao@jd.com)

JD Health: Building the “Wuhou Model” to Redefine Healthcare Services

by Vivian Yang

On August 27th, cThe program is a “7 in 1” model under which the seven areas of clinical, research, teaching, industrial, health management, rehabilitation and elderly care services, and international cooperation will be built up together.

The cooperation launch ceremony in Beijing was attended by leaders of Wuhou district, and Yuan Yi, vice president of JD Health, and Liu Mingyan, general manager of JD Health’s Healthy City Program.

The cooperation launch ceremony in Beijing was attended by leaders of Wuhou district, and Yuan Yi, vice president of JD Health, and Liu Mingyan, general manager of JD Health’s Healthy City Program.

Based on the cooperation between Wuhou government and JD Health, healthcare infrastructure will be created to establish a “Healthy Wuhou Model”, such as a comprehensive healthcare service platform offering modules of health services, products, payment systems and more. Local residents can enjoy a health management service package updated with JD’s “family doctor’ service products, which is also part of the overall cooperation. In particular, through JD’s Health platform, children, pregnant women, elderly people, diabetes patients and people with sleep disorders will have convenient access to dedicated home care services, medicine online shopping and delivery services, specialized medical consultancies and treatment from top medical experts across the country, just to name a few.

On the industry side, the two parties will work together to build internet hospitals, a health big data research institute, a data center for chronic disease management, an industry alliance for digital health management services, digitalized community health service centers and more. These programs are expected to stimulate technological innovation and industrial competitiveness for this region.

Wuhou is one of the central districts of Chengdu, with an area of 75.36 square kilometers and a population of 1.38 million. It is a high-tech centralized zone in China’s central and west region and plays an important role in driving this area’s economic and social development. Meanwhile, Wuhou is also the most concentrated area of medical and health resources in Chengdu. It is home to West China Hospital of Sichuan University, the best hospital in West China.  Under China’s “Healthy China 2030” initiative, Wuhou is poised to pioneer the development of high-quality healthcare services.

 

(vivian.yang@jd.com)

JD Signs Partnership with Zhongshan to Build Home Appliance Demo Base

by Ling Cao

On August 25th, Jingxi, JD’s social e-commerce platform, has signed a partnership with Zhongshan Electronic Commerce Association (ZSECA) to build a demonstration base for home appliances, helping local enterprises expand into new sales channels. Jingxi will leverage its capability in connecting high quality products from their places of origin to customers to help build a new digital industrial belt.

Under the partnership, Jingxi will provide a series of online marketing tools to Zhongshan, including specific marketing campaigns, livestream support, and C2M products. Both parties will also provide cost-effective and high quality products to China’s customers.

To address the fact that many companies don’t have experience in e-commerce or in the domestic market, Jingxi has launched a “light store” policy, under which a merchant can open a store in just 60 seconds. The program greatly simplifies the process of opening a store, while guaranteeing quality operations.  In addition to export business merchants, other micro, small and mid-sized enterprises who urgently want to turn their attention towards e-commerce can also enjoy the benefits of the scheme.

Zhizhong Huang, head of the ZSECA said, “We believe that with joint cooperation, we can not only help local companies get through the hard times during COVID-19, but also further help them upgrade their businesses, optimize their ecosystems, and help accelerate local economy development.”

As of Q2, Jingxi’s layout already covered over 150 industrial belts and places of origin in China.

China’s export business has been heavily affected by the pandemic, and many enterprises are searching for new opportunities in domestic market. The small appliances industry, however, has seen limited impact and demand has in fact increased. With Jingxi’s help, ZSECA wants to help local enterprises to move their inventory from the export business to the domestic market. As one of the world’s largest small appliances industrial clusters, Zhongshan has nearly 1,600 home appliance enterprises, accounting for over RMB 100 billion yuan in production value. Currently, 71% of the registered companies in the market are export businesses. Of ZSECA’s member enterprises, over a quarter are export businesses.

 

(ling.cao@jd.com)

JD.com Ensures Supplies for BMW Hood to Coast China Relay 2020

by Yuchuan Wang

The BMW Hood to Coast China Relay was held on August 28th and 29th in Zhangjiakou, Hebei province, northeast of Beijing. As the special partner of the event, JD.com leveraged its strong logistics and supply chain capabilities to ensure that the race of world’s largest running and walking relay brand went off without a hitch.

Originated in Oregon, U.S. in 1982, Hood to Coast is now regarded as ‘the greatest extreme long-distance running relay in the world’ by its global fandom. In its fourth year in China, this year’s BMW Hood to Coast China Relay 2020 began at the Senado Fidel in Zhangjiakou city, and finished at the Wanlong Paradise Resort with a big celebratory party with live music, food, drinks and additional entertainment. The relay has two courses, one original course, which is a total of 234.3 km (145.6 miles) across a team of 10 people, and one challenge course, which is a total of 147 km (91.3 miles) across a team of five people.

Challenge Group Course Map: 147 km (91.3 miles), 5 participants, 1 vehicle

Challenge Group Course Map: 147 km (91.3 miles), 5 participants, 1 vehicle

Leveraging its nationwide self-operated logistics network, JD Logistics was responsible for the transportation and distribution of all goods and materials for the relay.

Ahead of the competition, JD Logistics transported total more than 400 team packages across the country in two days.

JD’s logistics van shuttling across the mountains

JD’s logistics van shuttling across the mountains

Since the middle of the night on August 28, JD’s logistics vans began to shuttle through nearly 30 check points to deliver necessities such as water, food, emergency supplies and timing equipment as well as other race supplies.

At the seventh check point, JD even built up a mini supermarket, the “JD Energy Station”, where JD.com’s grocery business supplied self-heating instant rice meals, snacks, beverages, tissues and more to all the runners for free.

JD’s mini supermarket JD Energy Station at check point 7

JD’s mini supermarket – JD Energy Station – at check point 7

At the finish line, JD set up a booth and provided enough cold imported beer to ensure that every runner could fully enjoy the excitement and happiness of finishing the race with their team members.

Runners celebrating at JD’s booth at the finish line

Runners celebrating at JD’s booth at the finish line

In addition to providing fast and sufficient event supplies, 15 JDers formed three teams and participated on in the Challenge Course race. JD courier, Yushuai Luan, who runs a full marathon in 2:31, kicked off the day for JD and the “JD No. 1 team” at 3:30 A.M. on August 29th with a blistering 38:33 for 10.6 km – an average pace of 3:38 per km.

 

(yuchuan.wang@jd.com)