Canalys: High Quality Service Key to Q2 Recovery of China’s Mobile Phone Market

Posted on by Ella Kidron

by Ella Kidron

A recently released report shows that the high-quality service provided by JD is one of the key factors enhancing the attractiveness of online channels, and has greatly promoted the rapid growth of domestic mobile phone sales.

In the report, Canalys, a leading global technology market analyst firm, finds that the smart phone market in the Chinese Mainland posted 25% quarter-on-quarter growth in the second quarter of 2020. This comes despite the market contracting 7% as compared to Q2 2019, and given the undeniable impact of COVID-19. The performance indicates that China’s smartphone market is on track for a gradual recovery.

 

Industry insiders believe that the recovery of the mobile phone market in the second quarter is directly related to the “post-epidemic outbreak” 618 Grand Promotion. JD.com, as a representative e-commerce platform, launched a series of attractive preferential policies during the period, fundamentally simulating consumers’ desire to buy and providing a boost to further stimulate the growth of the overall sales of mobile phones.

Jason Low, Senior Analyst at Canalys said in a press release that the significant marketing push and sales incentives offered by major e-commerce players during the quarter helped smartphone vendors see stronger than expected Q2 results, despite offline traffic being weak.

During the 618 Grand Promotion, in order to provide consumers a comprehensive online buying experience, JD Mobile created an all-encompassing service matrix, covering pre-sale, sale and after-sale, including one-hour delivery service, trade-in programs, 30-day hassle-free returns and other services covering product trial, easy payment, logistics and distribution. According to the 2020 6.18 B2C Online Phone Market Analysis Report released by the China Market Information Research Association released a few days ago, JD accounted for 58% of the mobile phone market during the period.

According to the Canalys report, in Q2 2020 Huawei exceeded Samsung for the first time, becoming the world’s number one smartphone maker in terms of shipments. Vivo came in second, accounting for 16.3% of the market, a quarter-on-quarter growth of 23%. OPPO and Xiaomi followed, shipping 14.5 million and 9.30 million units respectively. Apple came fifth, shipping 7.70 million units in China.

 

(ella@jd.com)

 

Japanese Liver Cancer Drug to be Launched on JD Pharmacy

Posted on by Vivian Yang

by Vivian Yang

LENVIMA, a new prescription medicine for liver cancer developed by Japanese pharmaceutical company Eisai has chosen JD Pharmacy, JD Health’s online pharmacy, as its online channel to launch in China. The move is a significant step for JD Health and Eisai China Inc. to deepen cooperation in bringing more innovative liver cancer drugs to Chinese patients through reliable and convenient channels.

Eisai China has also joined JD Health in a poverty alleviation project, the “Healthy China, Medical Subsidy Project”, to offer subsidies on all kinds of its drugs for common diseases to impoverished Chinese patients. The project will work with local governments to provide liver cancer patients who live under the poverty line with free drug supplies.

China has the most liver cancer patients in the world, accounting for over 50% diagnosed cases globally. Liver cancer also accounts for a large portion of health and economic burdens for many families.

Feng Yanhui, Senior Vice President of Eisai Co., Ltd. and President of Eisai China Inc. said the two sides will continue to strengthen cooperation and expect to benefit more cancer patients. In addition to innovative drugs for liver cancer, the two sides will also explore the areas of insurance and patient assistance, leveraging “Internet +” to improve the quality of medical and health services for Chinese users as an effort to promote a “Healthy China”.

Lijun Xin, Vice President of JD.com and CEO of JD Health said combining JD Health’s core strength in medicine e-commerce and internet healthcare and Eisai China’s international experiences and expertise in disease treatment and innovations in medical services, the cooperation will result in the development of more “internet + healthcare” services covering the whole life cycle of Chinese patients.

 

(vivian.yang@jd.com)

German and French TV Channels Film JD’s Livestreaming Initiative in Guangxi

Posted on by Yuchuan Wang

by Yuchuan Wang

30 kilometers from the center of Beihai city in Guangxi Zhuang Autonomous Region, Defang Song operates a 28-acre farm growing sweet potatoes, passion fruit and more. This year, with the help of JD, he has sold nearly five thousand kilograms of sweet potatoes online, 50% of which were through JD Live, JD’s livestreaming platform.

On August 3rd and 4th, ARD (Germany’s largest public service television broadcaster) and France24 (a state-owned international news TV channel in France) went to Beihai and filmed the story of Song selling on JD under the impact of COVID-19.

ARD (Germany’s largest public service television broadcaster) and France24 (a state-owned international news TV channel in France) went to Beihai and filmed the story of Song selling on JD under the impact of COVID-19.
Defang Song introduces his sweet potatoes to ARD

Since Beihai is a coastal city, Song had the idea to raise agricultural products with seafood like shrimp, fish and crab instead of fertilizer. The price is also double that of normal sweet potatoes. Due to the impact of COVID-19, his sweet potatoes were hard to sell as logistics companies and traditional channels were shut down.

The cooperation with JD helped him sell during pandemic. Since January, he started to supply his sweet potatoes to JD’s online Beihai Specialty Pavilion and work with professional livestreamers to promote his products. JD helps him handle delivery from Beihai to consumers’ doorsteps nationwide.

Before every livestream, Song will roast some sweet potatoes to give consumers a sense of the quality even when they are not able to taste them.

“Livestreaming quickly helps me draw consumers’ attentions and brings traffic. I sold over 5,000 kilograms last year, before working with JD.
Defang Song with professional livestreamers doing livestream on JD

“Livestreaming quickly helps me draw consumers’ attentions and brings traffic. I sold over 5,000 kilograms last year, before working with JD. I’m very confident I can sell over 10,000 kilograms this year,” said Song. “JD is really good at selling online, something I didn’t expect. They offer me the livestreaming platform and professional livestreamers. It feels like pennies raining from heaven.”

According to iResearch, a leading research company in China, transaction volume of e-commerce livestreaming is expected to reach RMB 916 billion yuan (~US$ 132bn). But farmers like Song are not empowered with the livestream capabilities. Most of the farmers in China do not know what to say and how to sell during a livestream session which usually lasts several hours.

ARD and France24 also visited JD’s livestreaming base in Beihai which was launched in January 2020. The base has 20 livestreaming rooms where JD helps local farmers and companies connect with professional anchors to promote sales.

In addition, JD also holds regular livestreaming training sessions to help more farmers and entrepreneurs learn how to do e-commerce livestreams.

D also holds regular livestreaming training sessions to help more farmers and entrepreneurs learn how to do e-commerce livestreams.
JD livestreaming training

“Beihai is home to a range of agricultural and seafood products, but they were sold well only in and around the region. With the launch of Beihai Specialty Pavilion and livestreaming base, we will help those quality products sell to hundreds of millions of consumers on JD across the country.” Said Qi Huang, operations manager of Beihai Specialty Pavilion on JD.

 

 

 

 

 

 

 

JD Beihai Livestreaming Base

 

(yuchuan.wang@jd.com)

JD.com Launches Real-Name System for Booking of Movie Tickets

Posted on by Yuchuan Wang

by Yuchuan Wang

JD.com has launched real-name verification system for its online movie tickets booking business after the China Film Administration (CFA) announced that cinemas in “low-risk” areas are permitted to reopen beginning July 20th.

“Before COVID-19, people purchased movie tickets anonymously on online booking platforms. Adding the real-name booking system requires us to upgrade our existing system and re-launch,” said Huimin Hong, head of JD’s movie business. “To ensure consumers can go see movies conveniently and safely, our technical team urgently developed the system in only three days.”

According to publicly available data, movie ticket sales for the month of July surpassed RMB 200 million yuan while sales for the first two days in August reached nearly RMB 100 million yuan. As of August 2nd, there were 7,159 cinemas open, with a reopen rate of 63.09%.

 

(yuchuan.wang@jd.com)

The 1st JD-PharmExpo Witnesses Wide Range of Cooperation Agreements

Posted on by Vivian Yang

by Vivian Yang

The inaugural “JD-PharmExpo” was held online from August 3rd -5th under the theme of “Open, Sharing and Accessible”. JD Medicine Procurement (药京采), the pharmaceuticals wholesale trading platform under JD Health is the main host of the event. Over one million people from the pharmaceutical industry watched the opening ceremony online.

During the expo, JD Health signed a number of cooperation agreements with partners within and across the industries, which can be categorized into four cooperation types.

First, JD Medicine Procurement inked several agreements to support the digital transformation of traditional companies in the pharmaceutical industry, such as Kyuan Xinhai (Beijing) Medical Products Trade Co., Ltd., the famous Chinese laxative brand Xiang Dan Qing (香丹清)，and Jiangsu Garea Health Technology Co., Ltd.

The inaugural “JD-PharmExpo” was held online from August 3rd -5th under the theme of “Open, Sharing and Accessible”. JD Medicine Procurement

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信), a leading software provider for hospital services management with strong internet solutions. Both sides will work closely on promotional channels of SaaS system for hospitals.

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信)

Third, for more coordinated development of health services and health insurance, JD Health and Allianz JD reached an agreement to build up a closed-loop system to provide seamless service solutions for governments, enterprises and individual users.

Second, JD Medicine Procurement reached an agreement with Tomorrow Health Care (尚医智信)

In addition to the cooperation with external partners, JD Health also took the opportunity to integrate and optimize its internal resources. During the expo, JD Medicine Procurement signed agreements with several of JD Health’s departments that manage non-drug products including medical equipment, nutrition, and healthcare products. This helps to form a more integrated supply chain model that can effectively handle all kinds of pharmaceutical products no matter whether they are sold online or offline, through retail or wholesale, and from whichever warehouses, greatly improving inventory turnover and reducing logistics costs.

JD Health also took the opportunity to integrate and optimize its internal resources.

 

 

（vivian.yang@jd.com）

JD CENTRAL Launches Super Woman Month in Thailand

Posted on by Martin Li

by Martin Li

JD CENTRAL, the e-commerce joint venture of JD.com in Thailand, has launched a promotional campaign named Super Woman Month to celebrate Mother’s Day in the country.

Mother’s Day falls on Aug. 12 in Thailand.

The campaign will last from August 1st to 31st and offers discounts on a variety of authentic products including fashion, health & fashion, and household products.

Among the participating brands are Scotch, Konvy, FITFLOP, Eucerin, BSC, Dyson, CASIO, Adidas and LEE.

The campaign includes flash sales starting from eight Thai Baht ( around US$0.26). Each Wednesday night will see a Ladies Night which provides an up to 80% discount on fashion, beauty, and other products.

“JD CENTRAL has shifted its marketing strategy this time using celebrity to boost campaign voice. We selected ‘May Fuengarom’ to represent as a modern mom and woman who chooses online shopping on a trustworthy platform to help with her. This campaign will offer a lot of special deals for women all month long,” said K. Rvisra Chirathivat, CMO of JD CENTRAL.

‘May Fuengarom’ is a Thai celebrity with her own Youtube Channel, Mayu Family, showing her kids and their lifestyle. She also hosted a clip on her channel promoting the behind the scenes participation with JD CENTRAL to help promote the campaign.

JD CENTRAL went into operation less than two years ago and is the first online shopping platform in Thailand committed to providing 100% authentic products.

 

(bjlihao3@jd.com)

Targeted Marketing Campaigns Help Dettol Increase Sales on JD

Posted on by Rachel Liu

by Rachel Liu

With the help of JD Super, JD’s online supermarket, Dettol held a series of targeted marketing campaigns on JD on July 30th, and achieved a sales increase of 785% comparing with daily average sales of July in 2019.

Since the outbreak of the epidemic, customers have been putting more importance on disinfectants, and related products have been seeing great sales. During the event, new members of the brand increased 5 times comparing with the daily average increase in the last 30 days. The height of the disinfectant liquids sold in the promotion stacked together is equivalent to 33 Mount Qomolangmas. JD’s customer insights played a significant role in the planning of the campaign, which is targeted to mothers, as they prioritize the health of family members.

JD and Dettol made a series of short videos of family scenes to highlight the importance of disinfectant, and a gift box with an environmental friendly tote bag for mothers to use. A popular actress and a mother herself, Wei Qi, joined the livestream for Dettol on the promotion day, to share her experience of using disinfectant. The joint marketing campaign between brands and e-commerce platforms have proven to be highly effective.

 

(liuchang61@jd.com)

Hurun: JD Health Valued at US$7 Billion and is the Youngest Unicorn

Posted on by Vivian Yang

by Vivian Yang

JD Health, the healthcare services company spun off from JD.com in May 2019, has become the youngest unicorn on the Hurun Global Unicorn Index 2020 released on August 4th.

The Index is a ranking of the world’s start-ups founded in the 2000s, worth at least a billion US dollars and not yet listed on a public exchange. According to Hurun’s press release, the average age of companies on the Hurun Global Unicorn Index 2020 is nine years, of which 33 are less than three years old. At 15 months old with a US$7 billion valuation, JD Health is the youngest unicorn on the list.

In December 2019, CrunchBase ranked JD Health as the most valuable among 22 new unicorns that emerged in China and No.2 worldwide, following Uber.

As recently mentioned by JD Health’s CEO Lijun Xin, JD Health’s current business focuses on four areas: pharma e-commerce, telemedicine, health services and intelligent healthcare solutions.

 

(vivian.yang@jd.com)