by Rachel Liu

JD announced today to launch JD E-Sports Plan with partners including Tencent, Black Shark, Red Magic, ROG, Lenovo, telecoms, and several mobile phone supply chain manufacturers. The announcement was made at ChinaJoy, the largest gaming convention in China.

The initiative aims to accelerate the development of the gaming phone industry. This will be achieved by focusing on gaming devices and e-sports competitions and providing a better gaming experience to players. JD was the first company to create the concept of a “gaming phone” back in 2017, and quickly started to work with mobile phone brands to develop gaming phone products using the C2M model.

The mobile gaming industry is growing rapidly. According to industry data, there were 630 million mobile phone gamers in China in 2019. Demand for gaming products is increasing. During JD’s 618 sale this year, the transaction volume of gaming phones increased 150% year-on-year.

“With the launch of JD E-Sports Plan, we hope to leverage JD’s advantages in user traffic, technology, supply chain, and payments to help industry partners amplify the value of their businesses. This could happen through holding gaming competitions, building marketing platforms, empowering supply chain manufacturers, or exploring innovative technologies.” said Daniel Tan, president of JD Mobile Devices.

For marketing programs, JD will hold themed marketing campaigns based on big data and customer behaviors to precisely target at game lovers.

For hardware and device development, JD will co-develop standards for gaming phones with Tencent, as well as gaming phone brands and manufacturers, ultimately providing better C2M gaming phone products. JD has also launched a series of services including trade-ins and 30-day trials, both targeting gaming phone customers.

JD will work with its partners to hold exciting e-sports competitions, the organization of which has been recognized by the industry. JD Cup, an e-sports competition sponsored by JD, has been the organizer Honor of Kings (one of the top mobile games in China) tournaments for two consecutive years. JD was also the exclusive e-commerce partner for KPL Spring, KPL Fall, and the Honor of Kings Anniversary in 2019. Moving forward, JD plans to work in close conjunction with Tencent Games on e-sports clubs and competitions.

JD will also promote mobile gaming in universities and build a player ecosystem among college students. In an upcoming JD livestreaming project held for them, over 10,000 teams are expected to join over 50,000 live broadcasts.

 

(liuchang61@jd.com)

by Jing Dong

JD.com Inc., China’s leading technology driven e-commerce company transforming to become a leading supply chain-based technology and service provider, today announced a strategic investment in Li & Fung, a giant in global supply chain solutions, based in Hong Kong.

JD and Li & Fung will develop in-depth strategic cooperation in digital supply chain and private label, among other areas, by leveraging their respective strategic capabilities and resources. This partnership is one of the important initiatives in JD’s digital supply chain. Li & Fung is a leader in global supply chain with expertise in international trade and private label, while JD has developed unique capabilities in digital technologies as well as retail infrastructure. The JD-Li & Fung partnership is especially salient in today’s business environment under which global supply chain is undergoing restructuring with the impact of the COVID-19 pandemic.

 

About JD.com

JD.com is a leading technology driven e-commerce company transforming to become a leading supply chain-based technology and service provider. The Company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The Company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com is the largest retailer in China, a member of the NASDAQ100 and a Fortune Global 500 company.

 

About Li & Fung

Li & Fung, founded in 1906, is recognized as the world’s leader in consumer goods design, development, sourcing and logistics. It specializes in responsibly managing supply chains of high-volume, time-sensitive goods for leading retailers and brands worldwide. With nearly 17,000 employees, Li & Fung operates over 230 offices in more than 40 different markets, and achieved a revenue of USD 11.4 Billion in 2019. The Group is focused on building the supply chain of the future and accelerating the speed in the supply chain through the development of its digital platform.

 

(press@jd.com)

by Yuchuan Wang

JD Business, JD.com’s enterprise procurement division, has teamed up with 10 Chinese enterprise solution brands including Inspur, Lenovo, Sugon, H3C, PANTUM, and Tsinghua Tongfang to form the “Domestic Brands Alliance”. In addition, JD will invest RMB 60 million yuan including financial supports and resources to provide customized supportive measures to domestic enterprise solution providers.

The alliance is committed to lowering barriers to enterprise procurement by connecting products, services, and professional knowhow from various brands to offer one-stop category-tailored enterprise solutions. The categories in the first phase will be smart offices, smart meetings, staff canteens, and staff dormitories.

Meanwhile, JD will open its 8 million enterprise client base to large enterprise solution brands, and accurately match demand with supply using big data technology. For SME brands, JD will leverage its marketing resources to help them gain more exposure and increase brand awareness.

Kailei Li, general manager of JD Enterprise Solutions at JD Business says, “As the largest digital enterprise procurement platform in China, we will leverage our technology and resources to help more domestic brands succeed in the market.”

 

(yuchuan.wang@jd.com)

by Ling Cao

Mead Johnson, the world’s leading international pediatric nutrition company, launched a new milk powder product globally and exclusively on JD this week. The milk powder, created by JD and the Mead Johnson together using the “Customer to Manufacturer”(C2M) model, belongs to the BoruiQuanyue (铂睿全跃) series.

According to data from JD, Chinese mothers primarily choose milk powder based on the quality of the source, absorption, whether it can boost brain function or vision, and safety. “We did a lot of thorough preparation including R&D, before finally launching today. We kept mothers’ key concerns in mind when designing the product, and tried our best to provide something innovative to match their preferences,” Lizhen Liu, president of JD FMCG said during the launch event.

The product marketing head of the new milk powder at Mead Johnson praised JD for creating such a popular new product for customers. “JD Super has been our long-term strategic partner for China’s baby and maternal market since 2016, helping us accelerate social e-commerce, providing us a lot of support during promotions and sales, and facilitating high quality sales growth.” During the first hour on June 18, sales of Mead Johnson’s top-end series reached 25 times that of the same period last year.

The success of the C2M initiative between the two companies has set an example for the market as a whole.

 

(ling.cao@jd.com)

by Martin Li

JD’s social group e-commerce program had brought incomes to almost two million people by July 20, including fresh college graduates, mothers, the unemployed, retirees, migrant workers, farmers, and disabled people.

Named Super New Star, the program encourages people to share links to product promotions and discounts on JD’s e-commerce platforms via Wechat groups and mini programs. Promoters earn affiliate marketing commissions from each transaction while JD provides the inventory, logistics, and after-sales services.

Participants in the program has exceeded 1.7 million, the majority of which are females between 30 and 50 from lower-tier cities. Around 69% of the products sold via the program in the first quarter of this year were valued below RMB100 yuan.

A woman working in a primary school in Hengshui City, Hebei province and mother of a two-and-half-year boy joined the program six months ago with the goal of earning additional income. “I hope to make a better life for my children,” said the woman, who is going to have another baby soon. “I don’t need to worry about product quality, diversity, or product services because JD handles them all,” she said. The woman made around RMB 200 yuan each month when she started, but that has since grown to 20,000 yuan.

There were over 48 million people engaged in social e-commerce in 2019 and the market size exceeded RMB two trillion yuan, according to statistics from the Internet Society of China.

It is predicted that such a self-employment economy could see robust growth in 2020. Large e-commerce players like JD are expected to play a bigger role in building the infrastructure of the new economy.

 

(bjlihao3@jd.com)

 

by Rachel Liu

Dr. Diangui Li, Traditional Chinese Medicine Master officially joins JD Health today. JD Health also signed an agreement with China Research Association of Chinese Medicine (CRACM) to jointly promote innovation in the area of traditional Chinese medicine and the development of “internet + Chinese medicine”.

Dr. Li and Lijun Xin, CEO of JD Health, attended today’s signing ceremony.

Dr. Li, who will turn 70 next month, is a professor at the Traditional Chinese Medicine College of Hebei Province. He was granted the title of “National Master of TCM” by the central government of China. He enjoys great fame in the treatment of precancerous lesions of stomach and gastritis.

Dr. Li is the honorary director of Hebei Province Hospital of Traditional Chinese Medicine. He has laid the foundation of “Zhuo-Du Theory”, which is a theory for treating stomach diseases. After joining JD, Dr. Li will also take the leadership of the Zhuo-Du Theory Studies Center at JD Health’s Traditional Chinese Medicine (TCM) Consultation Center. He plans to utilize his studies on the theory to help more JD customers with their ailments and provide professional online traditional Chinese medicine consultations on the JD Health platform.

This June, JD Health launched its TCM Consultation Center, which brings together experts from various TCM hospitals. This center can not only provide patients with online and group consultations, but also tailored services. For example, with the online prescription function, doctors can give patients TCM prescriptions for a variety of forms of Chinese medicine.

Lijun Xin said, “Moving forward, JD Health will continue to promote the culture of traditional Chinese medicine, drive its development through technology, and build a brand-new ecosystem where the internet and traditional Chinese medicine come together.”

 

(liuchang61@jd.com)

by Ling Cao

The pandemic has accelerated many industries’ transition to doing business online. Internet retail has played a key role in the resumption of sales in the home appliance market. Among internet retailers, JD has seen large growth in the home appliance sales, and rose to comprise 28.86% of the market share, according to a report published this week by the China Center for Information Industry Development entitled “China’s Home Appliance Market in the First Half of 2020”.

Home appliance industry has been heavily affected by the pandemic due to delays in production, transportation restrictions, post-sale problems, and delayed new product launches. Despite this, the industry has been helped by online channels, which provide a contactless shopping experience for both enterprises and customers. Platforms like JD also provide an omnichannel integration strategy and livestreaming.

According to the report, “Online channels became the most important channel for the home appliance industry in the first half of the year, up 7.23% y-o-y and accounting for over 51.84% of total market share, marking the first time it rose to over half of sales.”

The report also detailed the total retail sales of the nation’s home appliance market, which reached RMB 248.6B in Q2, doubling the amount in Q1 and up 2.64% compared to the same period last year. Two key factors contributed to the growthare International Labor Day and the 618 Grand Promotion. E-commerce platforms like JD provided massive resources and benefits for customers, and also boosted customer sentiment.

Data from JD showed sales of home appliances on May 1^st doubling in volume compared to the same day in 2019. On June 18^th, air conditioner sales surpassed RMB 500M in  two minutes, while refrigerator and washing machine sales hit RMB 500M in three minutes.

The report indicates that in the second half of the year, the total market size of China’s home appliance industry will likely be equal to last year. They believe that manufacturers, brands, and platforms will join together to provide good products and service to customers, driving future growth industry-wide.

 

(ling.cao@jd.com)

by Martin Li

“Small things can become bigger only if we try.” Qori Bara Lulus SMA, an 18-year-old Indonesian, shared his feelings about being a promoter of JD Fans.

JD Fans is an app launched by JD.ID, the e-commerce joint venture of JD.com in Indonesia. People can earn commissions from transactions generated via links they share. As a promoter, people can share JD.ID’s product links through the app to various social media platforms including Facebook, Twitter, Instagram, Whatsapp, and Line.

It only takes a simple registration to become a promoter.

 

 

 

 

 

Story of Qori Bara Lulus SMA

 “I joined JD Fans because I see huge opportunity in it. I have a lot of friends on social media. I share products with family and high school friends in Whatsapp groups. I also share the links in buy and sell groups on Facebook,” said Qori.

Qori now earns between three and four million IDRs each month, roughly equivalent to US$200. He says the JD Fans program not only improved his financial situation, but also provides a solution to improve economic conditions in Indonesia. “I dream of pursuing higher education, and, if I have more money, I would like to have my parents go on a pilgrimage, “ he said.

Currently there are around 40,000 registered promoters on JD Fans. Each month sees successful promotion by at least 600 people, according to Duke Shu, head of Social Commerce at JD.ID.

 

 

 

 

 

Story of Ida Susanti

“During the ongoing COVID-19 pandemic, many people in Indonesia either lost their jobs or had their income cut. The JD Fans program can give more Indonesians supplementary income and relieve the pressure on their families,” said Shu.

“Social e-commerce now accounts for less than 3% of social consumption in Indonesia. More than 50% of the orders in social commerce originate from social networks, so social commerce likely has a bright future in the country,” said Shu.

 

(bjlihao3@jd.com)