JD Welcomes Unprecedented Number of Brands and Products

by Xinyi Guan

On August 22, the J Shop, which was upgraded from JD Fashion and Lifestyle business, led many fashion brands at home and abroad to open the 2022 new arrival of J Shop’s autumn selections, bringing consumers plenty of new seasonal products and goodies in all categories.

JD has seen double the growth in the entry of brands and new products since last year. In 2022 the J Shop has registered 20,000 new merchants, with the number of new products reaching an unprecedented number, which has contributed to the 2022 fall promotion featuring the most brands, the most complete categories and the richest new products, including many customized brands and categories.

During this promotion, JD Luxury included more than 300 official flagship stores of luxury brands with exciting new products and hot items, including LOEWE, GIVENCHY, MaxMara and TOD’S. In addition, the J Shop has also planned a series of activities, such as special cooperation with MCM to launch the “MCM Fashion Tasting Salon,” inviting JD’s VIP customers to experience brand introductions, coffee tasting, nail art and so on.

In addition, the J Shop has upgraded its quality certification standards, with some requirements being higher than industry standards. All products that meet the quality of the preferred standards will be marked with the “quality certification” label, so consumers can refer to the label for extra peace of mind. For example, under the background of upgrading the national standard for down jackets, the J Shop will upgrade and issue the “Down Clothing Quality Certification Standard” to standardize the internal quality and appearance quality of pile filling, fluffiness, anti-drill down and so on.

In the past year, with the help of JD’s supply chain basic capabilities and digital technology capabilities, the J Shop has continued to create stable growth for many merchants in an uncertain environment. With the opening of the fall promotion in 2022, the J Shop will bring even more brands and commodities, worry-free and efficient purchase services, and online and offline integration scenarios, bringing consumers a different fall clothing quality consumption experience while expanding a new incremental space for clothing brand merchants.

 

(guanxinyi3@jd.com)

JD.com Announces Second Quarter and Interim 2022 Results

On August 23rd, JD.com released its unaudited financial results for the three and six months ended June 30, 2022. Below is an infographic with the key highlights. The full release can be found here.

 

JD.com and Samsung Electronics China Outline Joint Push on IoT

by Doris Liu

JD’s electric appliance business reached an agreement with Samsung Electronics China recently to push forward a better intelligent life for consumers in the fields of IoT, services and AI, among others.

The two parties plan to launch the Samsung version of “JD Little Home” in China, an intelligent hardware management platform to control smart home devices, which will be pre-installed on Samsung’s upcoming mobile phone in China. To date, eight categories of Samsung’s products can be connected to the App.

The Samsung version of the App features a dedicated section for Samsung’s official after-sales service from product tutorials, tips, services of installation, cleaning and maintenance, to service consultation etc.

Samsung owns advanced technologies in the fields of 5G network, AI and IoT ecosystem, which helps bring more mature solutions to create a convenient, safe, smart and healthy lifestyle for consumers, as well as pushing forward the rapid development of an open and comprehensive IoT ecosystem.

The “JD Little Home” App is a one-stop life-cycle management application to merge each brand’s small ecosystem into a bigger one so that consumers can control various products of different brands all on just one App. In addition, besides shopping and maintenance options, it can activate automatic reminders such as replacement for electric toothbrush heads and filters of water purifiers and air purifiers.

Earlier this year, JD.com joined hands with Samsung to outline the 2022 collaboration around products, marketing, user operation, omni-channel retail and services. Moreover, both sides expressed their aim to promote market influence and sales of Samsung’s smart phones in the Chinese market.

 

(liujun215@jd.com)

JD Health Joins Hands with Charitable Foundations

by Vivian Yang

On the fifth annual Chinese Doctors’ Day on August 19th, JD Health launched a charitable project known as “Doctors‘ Warm Hearts” (医暖仁心) in collaboration with the China Social Assistance Foundation and Bethune Charitable Foundation, in which a range of healthcare support will be initiated, including providing free online and offline medical consultations, promoting health knowledge to the public and assisting needy patients with living expenditures.

As China’s medical capabilities and treatment quality see significant improvement over the years, challenges still exist in uneven distribution of medical resources, especially for people in remote areas. JD Health’s telemedicine model that integrates both online and offline resources helps create a more convenient and trustworthy solution for patients to access medical treatment regardless where they live.

The project also raises funds through public and corporate donations that will be used to support the living expenditures of patients in various predicaments, especially those who need to relocate themselves in pursuit of medical treatment.

Free online medical consultations and donations under the project can be easily reached in a dedicated portal in JD Health’s App.

 

(vivian.yang@jd.com)

JD Logistics Put Battery Swapping Vehicles in Use

by Yuchuan Wang

JD Logistics officially put into use battery swapping vehicles on August 15. Since the company began trial operations in March, JD Logistics has deployed such EVs across China and became China’s first logistics enterprise that adopts battery swapping EV at a large scale. By the end of 2022, 1,000 battery swapping EVs will be in use.

As the end of 2021, JD Logistics used approximately 20,000 new energy vehicles in over 50 cities in China including hydrogen energy vehicles, reducing CO2 emissions by 400,000 tons annually. Additionally, the battery swapping solution is expected to increase the electricity consumption ratio by 25 percent in logistics parks, reducing the number of vehicles by 20 percent and carbon emissions by 15 percent for each vehicle, with the comprehensive carbon emissions reducing by 35 percent.

Jointly researched by JD Logistics and Quanlucheng Logistics Technology, the battery swapping solution utilizes the universal battery pack that can be adapted to different kinds of vehicles. The pack is designed to be flexible and can be upgraded to cleaner energy. At the same time, it does not require any upgrade of the existing power grid and can be adjusted to be connected with logistics parks’ distributed energy systems quickly and easily.

In the future, JD Logistics will use GHG protocol to track and calculate the enterprise’s full-chain greenhouse gas emissions, and leverage blockchain and digital platforms to track and manage these emissions, so as to receive the carbon integral certification by international carbon emission reduction organizations.

 

(yuchuan.wang@jd.com)

JD.com and OPPO Deepen Partnership

by Yiming Yan

JD.com and OPPO announced that they have signed a new annual cooperation agreement on August 17, furthering their cooperation in supply chain and marketing to improve consumers’ shopping experiences.

Through this collaboration, OPPO will be fully settled in JD’s offline stores, while JD’s one-hour delivery service will also empower OPPO showrooms to enhance consumers’ shopping experiences by providing convenient and expeditious one-stop shopping in a variety of scenarios.

JD Cloud will also kick off a partnership with OPPO in technology cost reduction and marketing expansion. Leveraging JD’s supply chain integration tools and digital intelligence infrastructure, OPPO will get a boost in quality and efficiency.

JD and OPPO join hands to explore and innovate a future omni-channel retail model, which will help brands achieve even more tremendous sales growth while generating new incremental value for the mobile phone industry.

JD Communication and OPPO have long maintained close cooperation. In the first half of 2022, OPPO has been stationed in over 600 JD offline stores all around the country, contributing to the rapid sales growth of OPPO brands.

 

(yanyiming1@jd.com)

JD Worldwide Helps SMEs Thrive amid Challenges

by Doris Liu

JD Worldwide, JD’s cross-border ecommerce arm, has helped merchants and sellers remove barriers by lowering store fees by half with zero retention money and commission fee at most, with an aim to boost the trade capabilities of businesses amid pandemic-related uncertainties, according to a recent meeting between JD Worldwide and its merchants in the category of cross-border food and beverage.

A healthy ecosystem has been established by JD Worldwide, through developing advantageous categories, approaching high potential categories and jointly incubating exclusive products with merchants.

Since 2022, the number of import beverage stores covering 170 liquor brands on JD Worldwide has grown 154 percent year-on-year (YOY), while the number of food brands has doubled in the marketplace.

Small and medium-sized enterprises (SMEs) are confronted with challenges to acquire customers in a short time. JD Worldwide, besides fee exemptions, has also rolled out plenty of other support tools to help SMEs and brands expand in China.

“The operation team of JD Worldwide, after rounds of in-depth communication and surveys with us, tailored an operation plan based on the store’s situation,” said Hong Jin, operation manager of the Aidougou food store, which saw a growth rate of 10 times after joining the platform for only one year.

Aidougou specializes in imported milk powder, coffee and body cream, which are categories that are not easy to differentiate in the market. In the early stage, JD Worldwide suggested that the store could enrich product quantity and category to reach more customers, and then spotlight the most popular products to further stimulate sales.

During the 618 Grand Promotion this year, after noticing that Nestlé Carnation High Calcium Matrix Low Fat Milk Powder was experiencing high sales, Aidougou, with support from JD Worldwide, decided to set it as a featured product by driving more traffic resources, creating contents for various channels such as JD Livestream; Douyin and the social e-commerce app Xiaohongshu (“Little Red Book”) to interact with consumers with higher conversion rates. Sales for this milk powder rose by 4.3 times in June, hitting the top of the store’s products in 618 sales volume. The conversion rate rose from 3 to 14.5 percent and the transaction volume went up six times in just one year.

However, increasing product quantity and categories means high warehousing and low liquidity. JD Worldwide recommended holistic warehousing management that is part of the company’s digitally intelligent supply chain. As a result, this has enabled Aidougou to share JD’s inventory and delivery, rather than the store utilizing the traditional way of handling self-owned and suppliers’ inventories separately on its own. One important benefit of this system is that stores only need to pay for inventory when orders are made by customers.

Hong said the store will enhance collaboration with JD Worldwide in more categories and actively integrate into the merchant ecosystem to bring more international food brands to the Chinese market.

In addition to refining user operations, JD Worldwide also consolidates brands and merchants’ competitiveness by offering consumers services of authentication and traceability, as well as JD’s deeply rooted image of its commitment to authentic-only products, said Zhao Chunjian, head of 7-Plus liquor store on JD Worldwide. The store was launched in September of 2021 and saw a sales increase of 100 percent in June this year compared with that in May.

From sales to branding, JD Worldwide is always seeking opportunities to help merchants develop on a robust growth path. Imported merchandise is on the rise as consumers are also looking for more diversified consumption upgrade. By leveraging the advantages in supply chain, technology, logistics and marketing approach, JD Worldwide will better empower SMEs, while also serving customers as a bridge between global brands and the Chinese market.

 

(liujun215@jd.com)

UNFAO Representative Visits JD.com

by Mengyang He

JD.com welcomed the representative of the Food and Agriculture Organization (FAO)  of the United Nations (UN) to China, Carlos Watson at JD.com’s headquarters and Asia No.1 Intelligent Logistics Park in Beijing on August 16, with an aim to initiate cooperative work plans revolving around agricultural produce, products with geographical indications (GIs), rural development, and more.

Watson visits JD’s Asia No.1 Intelligent Logistics Park in Beijing

“JD.com has always been enthusiastically devoted to rural development,” noted Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel. “From poverty alleviation to rural revitalization, we deploy technology, logistics, and supply chain to solve outstanding issues in the circulation of agricultural produce.”

Watson said, “The FAO representation in China is committed to working with partners to serve China’s agriculture-related initiatives, including rural revitalization. We are delighted to see JD.com’s efforts in the realization of the Sustainable Development Goals (SDGs).”

Carlos Watson (left) and Lizhen Liu

As JD.com is firmly committed to rural revitalization, it implemented the “March to Rich Plan” initiative (MRP) in 2020, which has integrated and leveraged JD.com’s five core capabilities in supply chain, logistics, technology, finance, and service through five major projects. By the end of 2021, the MRP had driven villages to achieve an output value of RMB 320 billion yuan (about US$ 47 billion) and helped nearly one million farmers significantly increase their incomes. As of now, JD.com has connected over 1,000 agricultural product regions in China, directly benefiting a large number of farmers and local specialties in rural areas.

 

(hemengyang5@jd.com)

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