US Liquor Brand Brown–Forman Joins JD.com’s Chinese New Year Grand Promotion

by Mengyang He

Catering to the upcoming Chinese New Year Grand Promotion, JD.com and Brown–Forman Corporation, a well-known liquor and wine company from the US, co-announced the launch of a Jack Daniel’s Gold No. 27 Tennessee Whiskey new year gift box, followed by Woodford Reserve’s newly released product, Woodford Reserve Bourbon Whiskey Oak Cognac Double Barreled Special Edition.

Jack Daniel’s Gold No. 27 Tennessee Whiskey new year gift box

The launch came after JD had named whiskey products the “flagship” category on JD.com, which will receive favorable treatment on JD’s sales channel.

Founded in 1870, Brown–Forman Corporation owns over 30 well-known brands including Jack Daniel’s, Woodford Reserve, Glendronach, Benriach, and more, which are being sold in over 170 countries and regions worldwide.

The transaction volume of Jack Daniel’s on JD.com, for example, accounts for 40% of its market share in China. According to JD’s data, international spirits and liquor brands have become more innovative and diversified in luring Chinese consumers, especially Gen-Z.

Jack Daniel’s already launched a customized gift box targeting the Chinese market in 2020, and it has been well received and maintained a spot in the top 2 among all items in Jack Daniel’s JD flagship store. In addition, Jack Daniel’s ended with a nine-fold increase in transaction volume during JD’s annual spirits & liquor shopping festival.

The robust performance of Jack Daniel’s is due to JD’s favorable treatment for whiskey products and the similar customer groups shared by JD and Brown–Forman, which has laid a great foundation for cooperation.

“The growth of Jack Daniel’s stems from JD’s support in various fields, such as marketing, co-branding, user operations, supply chain, omni-channel, and more,” noted Stephen Zhang, Greater China EC Manager from Brown-Forman.

“During the 2021 Singles Day Grand Promotion, Jack Daniel’s ranked among the top 3 imported spirit brands and was the No. 1 whiskey brand,” Da Lu, general manager of liquor and alcoholic beverage of JD FMCG omni-channel added.

 

(hemengyang5@jd.com)

JD Property to Launch Intelligent Logistics Park in Vietnam

by Yuchuan Wang

On December 31, 2021, JD Property held a groundbreaking ceremony in Tan Duc industrial park in Long An province of Vietnam for the company’s intelligent logistics park project . With a total area of 100,000 square meters, it is expected to be completed in the third quarter of 2022 to provide logistics solutions and warehousing space for clients from various industries.

The Tan Duc park is JD Property’s first smart logistics park project in Vietnam. Tan Duc serves as a gateway to both Ho Chi Minh City and the Mekong Delta, with travel time to both ends within an hour. The location makes it perfect to serve as a distribution hub for Vietnam’s rising e-commerce.

“This is the first step for JD Property to develop in Vietnam,” said Elite Van, business development manager of JD Property Vietnam. “We will be launching the second intelligent logistics park in Haiphong next year, to form an infrastructure network that connects the south and north of Vietnam, thus providing high standard and intelligent warehousing services.”

JD Property is a subsidiary of JD.com which focuses on infrastructure asset management and comprehensive property services. It provides integrated solutions for modernized high standard warehousing, intelligent industrial parks, IDCs (intelligent data centers), and more for partners from various industries. Deeply collaborating with local partners, it is developing logistics and industrial infrastructure in Southeast Asia and Europe, to help Chinese clients and local enterprises expand their businesses.

 

(yuchuan.wang@jd.com)

JD Health Opens Internet Hospital in Tianjin to Bring Traditional Chinese Medicine Services Online

by Vivian Yang

In close collaboration with JD Health, the Internet hospital of the First Teaching Hospital of Tianjin University of Traditional Chinese Medicine (TCM) was launched on December 26th, marking a big step towards the “Internet + TCM” model, in which Tianjin residents can easily make online appointments with TCM doctors and order medications for home delivery.

During the opening ceremony, Xuemin Shi, China’s TCM master and an academician of the Chinese Academy of Engineering, stated that Internet hospitals, big data, AI, and other innovative technologies will play an increasingly important role in the development of “Internet + TCM,” which presents a significant opportunity to existing TCM hospitals with established standards and premier services.

Enlin Jin, CEO of JD Health, stated that the company will continue to collaborate with more industry partners and medical institutions in the future to better integrate TCM resources and technological capabilities, allowing high-quality TCM services to benefit more people with better medical experiences and more hospitals with higher operating efficiency.

TCM’s diagnosis procedures, such as looking, asking, and checking a pulse, can now be realized through telemedicine and connected devices, thanks to technological innovation. Smelling, the one of the four diagnosis procedures, can’t be done remotely so far.

Local people in Tianjin can use WeChat to access the hospital’s mini program, which includes online health consultations, follow-up visits with their doctors, digital payment, and home delivery of prescriptions, among other things.

Lading page of the hospital’s WeChat mini program

JD Health is a pioneer in incorporating digital capabilities into a TCM solution that includes both online and offline resources, as well as treatment and pharmaceutical services. In 2020, the company launched its own TCM and medical consultations platform on the Internet. Patients can see more than 9,000 TCM specialists  on this platform, including China’s top TCM experts Daning Zhang, Sihua Gao, and others.

JD Health’s online service platform for prepared TCM slices, on the other hand, offers patients a one-stop shop for everything from medication ordering to decocting to delivery.

The Tianjin hospital, which was founded in 1954 and has strong TCM clinical, teaching and medical research strength, serves as China’s national clinical research hub for TCM and acupuncture.

 

(vivian.yang@jd.com)

East China’s First JD Mall to Land in Nanjing

by Yiming Yan

JD Mall and INJOY Nanjing held a cooperation signing ceremony on December 21. The first JD Mall in East China will land in Jiangbei New Area of Nanjing, which will be the second collaboration between JD and Excellence Group after the successful opening of a JD Mall in Changsha.

Located in Jiangbei New Area, the thirteenth state-level new area in China, the first JD Mall in East China signals JD’s confidence in the consumption strength and development of that area. Meanwhile, relying on the influence of two commercial IPs, JD Mall and Excellence Group, the project will promote the commercial upgrading of Jiangbei and contribute to the growth of Nanjing.

Jiangbei New Area is currently promoting urban upgrading with the knowledge industry and knowledge economy. With the support of digital intelligence technology, JD is introducing a technology-supported “new consumption of knowledge” business model with a full-scene immersive experience for customers.

JD’s E-Space omni-channel retail experience store and its upgraded version JD Mall have already been opened in Chongqing, Hefei, and Xi’an, becoming the new coordinates of consumption. During the Singles Day Grand Promotion in 2021, the turnover of JD’s electric offline stores increased by more than 8 times YOY while the traffic to the stores increased by 15 times YOY.

(Yanyiming1@jd.com)

JDT Releases Rural “Digital Intelligence” Whitepaper with Think Tanks

by Yiming Yan

The Rural Digital & Intelligent (DI) Whitepaper 2021 was released on December 21 by the National Academy of Economic Strategy (NAES) of the Chinese Academy of Social Sciences (CASS), Information Center of Ministry of Agriculture and Rural Affairs of P.R.C and JDT. This whitepaper elaborates on the concept of rural digital intelligence. China’s first Digital & Intelligent Rural Index (DIRI) was released at the same time.

The Whitepaper defines for the first time the concept of “Rural DI”, which refers to the comprehensive use of AI, big data, blockchain, cloud computing, IoT, and other digital intelligence technologies to build a set of rural infrastructure represented by the rural DI operating system, with which to promote the DI of rural industries, modernization of rural life.

China’s first Digital & Intelligent Rural Index (DIRI) covers four aspects: Infrastructure, production and services, environment and governance, and living standards, which quantifies the development level of the Rural DI comprehensively.

As shown in the DIRI index, the level of China’s Rural DI construction is developing rapidly, with the national index reaching 23.92, which is 4,97 times higher compared to 4.81 in 2016, with an average annual growth rate of more than 20%.

With the technical support of JD Cloud and practice in various parts of China, JD Technology comes first in proposing JDT rural DI solution, activating and driving the circulation flow of five key elements: information, business, logistics, capital, and talent.

Wang Xiaobing, director of the Information Center of the Ministry of Agriculture and Rural Affairs, said that data has become a new factor of production and important support for the modernization of agriculture and rural areas, together with land, capital, human resources, and knowledge management. The Rural Digital & Intelligent(DI) Whitepaper 2021 presents a comprehensive picture of this important change of the times.

Click here for the full text of the whitepaper (Chinese version)

 

(yanyiming1@jd.com)

JD.com Donates Protection Materials and Living Supplies to Xi’an

by Yuchuan Wang

At 3 am on December 24, a truckload of protection materials and living supplies donated by JD.com were transported to Xi’an, ranging from masks, medical protective clothing and disinfectants to tents, drinking water and instant noodles, among many others. The city is currently under lockdown after a recent COVID-19 outbreak.

JD has strengthened its disinfection measures across the supply chain in Xi’an to ensure goods safety by disinfecting all of the logistics and shopping venues, devices, parcels and vehicles on an hourly basis.

JD Health rapidly launched a 24×7 free consultation service for users in Xi’an and other places stricken by the new round of COVID-19 cases. The free service covers nearly 20 out-patient departments that meet users’ various demands.

JD’s SEVEN FRESH supermarkets in Xi’an provide daily necessities to local customers without interruption.

While ensuring supplies will reach the frontline, JD.com provides COVID-19 insurance to all of its employees in Xi’an.

At the same time, JD Logistics has deployed several autonomous delivery vehicles in Xi’an Jiaotong University, Shaanxi Polytechnic Institute and Shaanxi Railway Institute to provide contactless delivery to teachers and students.

In 2012, JD.com’s founder Richard Liu announced a company regulation stating that if a disaster happens anywhere in the country, the nearest JD warehouse should immediately donate and transport its goods to meet the emergency demands, and that the management of any such warehouse would not need to obtain prior approval.

 

(yuchuan.wang@jd.com)

Posted in ESG

JD Fresh Partners with World’s Largest Meat Supplier JBS

by Mengyang He

JBS, the world’s largest meat supplier, partnered with JD Fresh, JD.com’s fresh food business, marking the Brazil-based meat supplier’s first foray into retail business in China. Under the partnership, JBS will launch a flagship store on JD.com.

With 220 factories across the world, JBS offers a wide selection of beef products from many countries, such as Brazil, the United States, Australia, and more.

Through the partnership, JD Fresh will help JBS connect with over 550 million customers on JD.com, providing Chinese consumers with diverse and high-quality choices of meat.

Beef product from JBS

According to JBS, its beef exports to China account for 20%-30% of China’s total beef imports, and data from China’s General Administration of Customs shows China’s meat imports grew by 59.6% YOY in 2020, totaling $30.73 billion US dollars.

To ensure meat freshness and supply chain stability, JD Fresh will also purchase directly from JBS’s factories in Brazil on a regular basis. With JD’s cold chain logistics and pandemic preventive measures in place, including the blockchain-based tracing system, JD Fresh strictly controls each step of the process, from packaging, shipping and storage, all the way to delivery. By scanning a QR code attached to the product, customers are able to have an easy access to the information on the product origin, customs clearance, distribution date, and more.

JD cold chain truck

JD Fresh will continue to work with JBS to explore pathways for direct-purchase from Uruguay, Argentina, and other countries.

 

(hemengyang5@jd.com)

Guangzhou Huadu District Partners with JD Logistics on Smart Last Mile Delivery

by Yuchuan Wang

Guangzhou Huadu District signed a partnership with JD Logistics at the Future Automotive and Mobility Conference held by the World Economic Forum in Guangzhou on December 21. The two parties will collaborate in smart last mile delivery and co-construct a demonstration zone for autonomous delivery vehicles.

According to the agreement, JD Logistics will provide its autonomous delivery vehicles for Huadu District, meeting specific needs of the individuals, institutions and enterprises. The two parties will build contactless urban delivery models and eventually open up and replicate to other regions. According to Huadu District, by 2025, the pilot zone will cover 970 square kilometers of the whole district.

Qiang Wang, head of the JD Logistics intelligent supply chain platform & JD-X logistics innovation lab, speaks on the conference

Qiang Wang, head of the JD Logistics intelligent supply chain platform & JD-X logistics innovation lab, said that JD Logistics will continue to join hands with more partners to explore in technology R&D and operations of last mile autonomous delivery technologies. “We will collaborate together to promote the construction of urban smart connected delivery network,” he said.

During this Singles Day, JD Logistics applied nearly 400 autonomous delivery vehicles in more than 25 cities in China, delivering 200% more orders compared with the same period last year. So far, JD’s vehicles have been used in scenarios such as residential compounds, commercial centers, business parks, hotels, university campuses, supermarkets and more.

 

(yuchuan.wang@jd.com)