Feb 25, 2020|
Sales of JD Computer and Digital Products Stores Boosted by Going Online
by Rachel Liu
JD has brought its brick and mortar JD Computer and Digital Products franchise stores online, helping them boost sales growth.
The COVID-19 outbreak has caused many malls and stores to remain closed, including approximately 200 JD Computer and Digital Products stores around China.
With the help of JD, the franchisers have successfully moved their business online. With the trust gained from customers by providing authentic products and good service, instead of experiencing sales decrease, the stores have seen sales boosted significantly. For example, during the Spring Festival holiday period (from January 23rd to January 30th), sales of each store have increased by over 300% on average year-on-year, and some stores have seen sales reach 40,000 RMB per day
JD Computer and Digital Products stores encourage franchisers keep in close touch with their customers, such as through building online customer groups. JD’s AI powered system can help store owners automatically generate posters to be used in promotions. By scanning the QR code on the posters, customers can directly shop for the products.
Many store owners have joined the program, including those in Guangdong, Henan, Shandong, Sichuan, etc. Some stores haven seen over 70 orders made every day. The store owners also leveraged JD Live, JD’s livestreaming service, to promote their products online. A store owner in Dongguan, Guangdong province saw his store’s sales surpass 10,000 RMB each day during the Spring Festival holiday. The online sales model has been very well-received by customers.
A customer said, “I used to go to the store to buy digital products. But now, I select products while sitting at home, and enjoy JD Logistics’ fast delivery service. The store owner will help me pick out the most suitable product. I can also share my thoughts with other customers in the group.”
(liuchang61@jd.com)
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Brings Massage Chairs to Medical Staff in Hubei
