Nov 3, 2020|
Services Consumption Jumps on First Day of Singles Day Grand Promotion
by Vivian Yang
Services consumption on JD.com saw explosive growth on November 1st, the first day of the Singles Day Grand Promotion（November 1st to 11th ）. Sales highlights include:
Car Maintenance
Following massive travel and road trip activities during China’s Golden Week holiday (Oct.1st to 8th ), the demand for car maintenance has piled up. Sales of car-related products and services soared in categories including car covers, charging equipment, automotive electrical appliances, batteries, spark plugs and more. The top three sales brands on JD during the day were Mobil, Michelin, and Castrol.
On November 1st, sales of cars on JD.com increased four times, and sales of motorcycles increased eight times year on year. Orders of car maintenance packages offered by JD Auto Services, JD’s offline car services centers, grew 273 times compared with the same period last year.
Online House Buying
During this year’s Singles Day Grand Promotion, JD joined hands with several top-tier Chinese real estate developers such as Vanke, Future Land Development Holdings, and China Railway Construction to offer exclusive discounts.
In the first 30 minutes on November 1st, purchases of new houses on JD increased 70% compared with the same period last year. People from South China are the most active in purchasing homes and booking house visiting tours on JD. Customers from Beijing, Chengdu and Foshan topped the most active buyers list.
Fresh Flowers
Safeguarded by JD’s one-stop supply chain solution, JD Flowers saw sales grow five times on November 1st. In the first 20 minutes on the day, first-party sales of fresh flowers and green plants had surpassed that of the whole day sales in 2019. Sales of gardening tools also increased 90% year on year.
Meanwhile, making flower buying omnichannel on the supply chain side, JD launched a flower trading mini APP from which merchants can book fresh flowers directly from the areas they are produced and receive them in one or two days.
Travel Booking
Hotel bookings via JD Travel were four times more than the same day last month, in which orders of high-end hotels increased three times on a month-on-month basis.
Family trips are the most popular choices, with Fantawild Adventure Park, Haichang Ocean Park, Disneyland, Hengdian World Studios and Chimelong Ocean Kingdom being the Top 5 destinations.
Local Life Services
Whole day orders of local services increased more than four times as compared with the same period last year. In less than 30 minutes, door-to-door laundry services increased 80% year on year.
For the whole day on November 1st, home services purchased on JD.com increased 250%, and payment for gas cards increased seven times on a year-on-year basis.
Online Auctions
From Oct. 21st to 31st, during the Singles Day pre-sale period, the number of auction items on JD Auction increased 97% year on year. Deals of houses related to legal cases increased 50% on a month-on-month basis. Transaction volumes of asset auctions increased 11 times compared with the same period last year.
The Top 3 most popular items on JD Auction are watches, bead bracelets and Khotan jade. The premium of Jade raw materials auctioned by customs reached over 56 times.
JD Life and Services aims to provide diversified services offerings in multiple shopping scenarios to its customers and ensures the overall service fulfillment process is efficient and convenient. More local life-focused services will be promoted on JD.com during this year’s Singles Day promotion further enriching JD’s support of neighborhood services in China.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Imported Product Sales Spike on JD during Singles Day Grand Promotion
