Jun 18, 2021|
Swiss Embassy Receives “Friend of JD.com” Award on JD618
by Vivian Yang
In appreciation of Swiss brands’ strong performance on JD.com, the Chinese e-commerce company issued the “Friend of JD.com – Excellent Performance Partner” award to the Swiss embassy to China on Jun 18, the final date of the national mid-year shopping festival, known as the JD 618 Grand Promotion.
Mr. Yves Morath, counselor and head of the Swiss Business Hub China accepted the award at JD’s headquarters in Beijing. Speaking about the potential for cooperation with China and JD.com in the future, Mr. Morath said that: “Switzerland is definitely a very strong country for premium consumer goods, so we are very optimistic that we can benefit from the potential market of the Chinese market with JD.com. What we see is more and more Swiss premium consumer goods are very active in the Chinese market, especially in the e-commerce market. We see a very great potential, so of course we hope that we can strengthen our position also on JD.com, and have even more tight collaboration in the future.”
Mr. Yves Morath (second from the right) received the “Friend of JD.com” award on behalf of the Swiss Embassy
Swiss brands enjoy a high reputation among Chinese customers, as they do in the rest of the world, for their high quality and reliability. Being an e-commerce platform that always puts trust and quality at the core of its business, JD.com is the natural go-to place for Swiss brands in China, with products ranging from luxury, food, and beauty to healthcare products and more available on its platform.
Mr. Yves Morath in an interview during his visit to JD’s big data command center on June 18.
Swiss watches are a good case on this point. JD Fashion offers over a hundred Swiss watch brands through both the first-party and marketplace models. Most recently, Zenith SA launched an official third-party store on JD.com on May 17. The store is an addition to the brand’s first-party store on JD.com which opened in 2017. Breitling, another time-honored Swiss watch brand operating under both sales models on JD.com, was awarded by the platform as the “Sustainable Development Partner of the Year” on May 20 in recognition of the brand’s efforts to bring environmental-friendly products to JD’s customers.
Sustainability is close to the hearts of many Swiss brands and the Swiss embassy. Nestlé, the Switzerland-based company has been working deeply with JD on many fronts, such as, designing Consumer-to-Manufacturer (C2M) products that are better tailored to Chinese customers’ needs, developing medical purpose baby food while promoting pediatric knowledge and nutrition related content, and collaborating on a greener supply chain and digitally-driven distribution center that reduces waste in fulfillment processes.
During the Sino-Swiss Economic Forum (SSEF) last November, Swiss Ambassador to China Bernardino Regazzoni emphasized Swiss enterprises’ commitment to sustainable development in China: “They are even generating synergies among themselves here in China to bring out sustainable, innovative and creative solutions to global concerns.”
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
Moldova Awarded as the Excellent Growth Partner by JD.com
