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JD Launches Digital Tea Farm in Sichuan

Posted on Mar 29, 2021Dec 1, 2022 by Yuchuan Wang

by Yuchuan Wang

JD Farm, JD.com’s smart agriculture business, launched a digital tea farm project in Ya’an, Sichuan province on Mar. 27. The project leverages the company’s expertise e-commerce and logistics, together with advanced technologies including AI, big data and IoT.

Ya’an is believed to be the origin of artificial tea cultivation. The digital tea farm is a collaboration with leading tea company Sichuan Mengdinghuang Tea Industry Co., Ltd., which operates over a one-square-kilometer tea farm.

“We’ve implemented both IoT hardware and management software in Mengdinghuang Tea’s farm. The technology can monitor the water and soil quality, weather conditions and insect infestation, plus the transportation, packaging and other production information,” said Heyang Qi from JD Farm. “Through digital analysis, the system will guide scientific planting and production of tea.” For example, the analysis of insect infestation will give advice for farmworkers to accurately apply fertilizer and pesticides.

Insect infestation system

The digital system will encrypt the farming data with blockchain technology, which enables consumers to trace the tea back to its origin and understand growing conditions simply by scanning a QR code on the product’s packaging.

Traditional offline sales channels for tea have been impacted by COVID-19. Through the collaboration with JD, Mengdinghuang tea’s products will be sold through JD Farm’s online flagship store. According to JD’s data, the company has helped several Sichuan-based tea companies double their sales by going online.

“We hope to leverage the opportunity of building this digital tea farm to lead the new growth for the tea industry driven by technology,” said Jianyong Wei, chairman of Mengdinghuang Tea.

(yuchuan.wang@jd.com)

JD.ID CMO: Five Years On, JD.ID Laser Focused on Quality and Service

Posted on Mar 28, 2021Oct 26, 2022 by Ella Kidron

by Ella Kidron

JD.ID, JD.com’s joint venture in Indonesia, celebrated its fifth anniversary on Mar. 28. To mark the occasion, the company’s CMO, Leo Haryono, spoke with the founder of Alarice and ChoZan and LinkedIn influencer, Ashley Dudarenok, about the company’s journey since 2016, consumer trends in Indonesia, and what to expect from JD.ID going forward.

“Before the [COVID-19] pandemic, people would mainly buy online because of a big discount, or because the product is something they don’t get in the supermarket,” said Haryono. In this pandemic, shopping behavior has become ‘online first’. People care about their safety, and purchase behavior for products like groceries has shifted online.

“In addition to groceries, the 3C category (computers, communication, and consumer electronics) has remained a top seller for JD.ID. “It’s exciting that they trust JD with these high-ticket items.” Furthermore, as people are spending more time at home, gaming has boomed under the impact of COVID-19, creating significant demand for gaming equipment and accessories.

According to Haryono, a few things make the Indonesian e-commerce market particularly unique: deep smart phone penetration and young customers. Indonesia is a very young country, which means consumers are open and eager to try new technology.

In addition to ‘online first,’ another trend is that people are purchasing more items and with increased frequency. The average spend per purchaser has increased by up to 50% YOY at JD.ID as of the end of 2020 .

Dudarenok noted the healthy balance of international and domestic brands in JD.com’s operations in China. As for Indonesia, Haryono mentioned a “great balance of global brands, local brands.” JD.ID supports government initiatives to enable Indonesian SMEs to participate more actively in the economy, meaning a wide variety of niche local products is also available on the platform.

What sets JD.ID apart from others in the market is the #DijaminOri tagline, which means “authenticity guaranteed” in English. “#DijaminOri is something we used when we started the business five years ago. We coined the term. If you ask people what they think of JD.ID in the local market, they will speak to #DijaminOri,” said Haryono.

The early commitment to authenticity has also served to educate the market and cultivate consumers who highly value product quality and service, in both the shopping experience and delivery. “Our primary focus is to bring a joyous shopping experience to customers. We learn from the success of JD.com in China and bring that to Indonesia. But at the same time, we tailor our method to the local market.” This deliberate decision has enabled the company to achieve nearly 100% of orders in Jakarta, Bogor, Depok, Tangerang, and Bekasi delivered in 24 hours, and 85% of orders nationwide fulfilled in 24 hours, even though Indonesia has tons of islands.

The approach has paid off. The number of people who registered on JD.ID in 2020 was nearly 40 times higher than in 2016 when JD.ID was getting started. Orders are up to 50 times in the same period. Daily active users are also approximately 15 times higher. “Daily app downloads have increased 10 times since 2016. This is encouraging,” said Haryono. JD.ID supplies a wide range of products from home electronics, apparel, audio, furniture, games, and many more.

Looking to the next five years, high quality, authenticity, vast product selection, and customer service remain top priorities for JD.ID. The company is an early mover in Indonesia’s O2O (online to offline) market. Haryono stressed that enabling consumers to buy anything at any time is a key aspect of providing top-notch service.

“There may be this perception that Indonesian consumers want to go for bulk or cheaper products with e-commerce, not quality or authenticity, but JD.ID being there in the market and to see that they are thriving in Indonesia proves this wrong,” said Dudarenok. “At the end of the day, quality and authenticity always win.”

According to Haryono, the level of service JD.ID provides is the bottom line in what an e-commerce experience should offer. “For customers to keep coming back, you have to work on these basics. This is what they want.”

View the whole discussion here

View a snapshot of JD.ID’s five years of milestones here

To learn more about working with JD.ID in Indonesia, please contact:

Adhi Pratama

Senior Media Relations Manager JD.ID

adhi.pratama@jd.id

(ella@jd.com)

JD.com to Adopt Green Power in its Asia No.1 Logistics Parks

Posted on Mar 27, 2021Oct 21, 2022 by Yuchuan Wang

by Yuchuan Wang

Today marks the 15^th annual Earth Hour initiated by World Wide Fund for Nature (WWF) in 2007. As a company committed to leading a more sustainable world, JD has announced its Asia No.1 logistics parks will gradually adopt green power for operation. The plan will start from three parks in Chengdu and Deyang in Sichuan province.

Green power is generated from wind, solar, geothermal and other renewable energy resources in order to substantially lower carbon emissions. JD estimates that the company will use nearly 14,000 MWh (megawatt-hour) green electricity annually in the three logistics parks, and reduce annual carbon dioxide emissions by 11,000 tons.

As early as in 2017, JD took the lead in deploying a rooftop distributed photovoltaic power generation system in its Shanghai Asia No. 1 logistics park, which supplies electricity used in warehouse lighting, picking, sorting, packaging and more. Now the system is being deployed in over 10 Asia No.1 logistics parks nationwide.

In addition, JD Logistics became the first Chinese logistics company to join the Science Based Targets initiative (SBTi) in 2019, with a commitment to reducing its carbon emissions by 50% compare to 2019 by 2030.

“We will continue to invest in green supply chain in the future, lead the entire industry to go green and contribute to the sustainable development of businesses globally,” said Jerry Duan, head of JD’s Green Stream Initiative.

Over the years, the Earth Hour global environmental movement has drawn public attention to nature loss and climate crisis through encouraging individuals and businesses to turn off non-essential electric lights for one hour, from 8:30 to 9:30 p.m.

(yuchuan.wang@jd.com)

JD Title-Sponsors Suqian Marathon in Jiangsu

Posted on Mar 26, 2021Sep 18, 2022 by Yuchuan Wang

by Yuchuan Wang

The JD.com title-sponsored Suqian Marathon will be held on Mar. 28 in Suqian, Jiangsu province, and is expected to welcome 10,000 Marathoners from all over China. Leveraging its strengths in technology, retail and logistics, JD will provide the event with a registration system, logistics service and e-commerce support.

It will be the first time a marathon race is held in the historical city of Suqian, which is the hometown of Xiang Yu (230-202 BC), the Hegemon King of the ancient state of Western Chu during the Chu-Han Contention period (206-202 BC).

As a city program, marathon races often do not have a unified registration process, so in the past applicants have needed to switch between different registration websites. To give runners a hassle-free experience, JD has tailor-made an online registration solution for the Suqian Marathon. Applicants can use the JD app to complete the whole processes from registration to payment, to purchasing sports products and even booking hotels.

“We’ve achieved partnerships with dozens of marathon races in China who will use our registration solution for their 2021 races, including the Wuxi and Taiyuan Marathon, and many others,” said Xiufeng Lu from JD Sports.

In addition, JD Logistics will provide free storage for runners in Suqian. Thirty-two 4.2 meter-long JD container trucks will operate along the race. Runners can put their belongings in JD’s trucks at the starting point and retrieve them at the destination.

Running is becoming a new lifestyle, sometimes a fashion, for many Chinese people. Statistics show that before the COVID-19 pandemic, there were 1,828 marathon races held in 2019 in China, with over 7 million participants.

The second weekend of April 2021 will see the first super weekend for marathoners, with approximately 20 races to be held across China. JD’s data shows that sales of running shoes and trunks increased 152% and 135% respectively in March 2021 compared with the previous month.

(yuchuan.wang@jd.com)

JD Medicine Procurement Celebrates its Fourth Anniversary

Posted on Mar 25, 2021Nov 23, 2022 by Vivian Yang

by Vivian Yang

JD Medicine Procurement (药京采), the medicine wholesale and procurement service platform under JD Health, became the first distributor of a new anticoagulant medication, Rivaroxaban manufactured by pharmaceutical company Nanjing Chia Tai Tianqing. The two sides made a joint announcement on Mar. 21 in Beijing. The event also marked the 4^th anniversary of the JD Medicine Procurement.

JD Medicine Procurement’s nationwide distribution network which includes offline drug stores and its superior logistics service, will ensure pharmacy merchants and customers get medicine more conveniently and securely. Customers can also purchase the medicine via JD Pharmacy, JD Health’s online medicine retail platform, with the prescriptions from JD’s internet hospital.

Rivaroxaban is effective in treating and preventing blood clots. The medication is in high demand among patients with cardiovascular diseases. Beyond the goal to increase people’s accessibility to the medicine, the cooperation also extends to cooperation in chronic disease management based on JD Health’s specialized online medical center for cardiology, as well as collaboration on the development of intelligent wearable devices that can track patients’ health conditions in real-time.

JD Health’s pharmacy stores alliance (京东健康-联盟大药房), a program that partners with offline pharmacy stores, especially small and medium sized stores in China’s lower-tier markets, also launched grand celebration events during the 4^th anniversary of JD Medicine Procurement. Over a hundred of its offline members joined in the celebration. The program offers support to its alliance members in the areas of JD Health’s brand authorization, supply chain support, IT system support, online traffic supply, online marketing, O2O integration and more.

“JD Medicine Procurement provides integrated and comprehensive services for all partners in the supply chain. The platform enables more people to access high quality and low price medicines and healthcare products,” said Xinyuan Zhou, head of JD Medicine Procurement. “This is also part of our effort for the national plan in building grassroots-level public health and medical services and the strategy of rural revitalization.”

Song Zhang, a middle-sized pharmacy store owner in Handan city of Hebei province told a Chinese local media recently that since joining JD Health pharmacy store alliance, he has learned a lot about how to use internet thinking to manage his business. This has also helped him attract more customers.

“In the past, people living in third-tier cities have limited access to foreign healthcare products from brands like Swisse, which now they can procure directly from JD Medicine Procurement platform,” said Zhang, “Now, when customers come to buy medicine in my store, they are always willing to test [JD Health’s] intelligent health checkup devices that we have inside. This is an incremental service for my business.”

According to Zhou, the unique value of the platform is to use internet to enable medicine procurers to make orders whenever and wherever they need. Coupled with JD’s logistics and delivery services, more pharmacy stores can enjoy cost-effective and highly efficient medicine supply chain services.

To date, JD Medicine Procurement has covered more than 90% provinces, municipalities and autonomous regions in China, with nearly 300,000 registered procurement terminals on its platform.

(vivian.yang@jd.com)

Sales of Imported Pet Products Increased 10 Times YOY on JD’s Super Pet Day

Posted on Mar 25, 2021Oct 4, 2022 by Rachel Liu

by Rachel Liu

Sales of imported pet products increased 10 times YOY on JD’s Super Pet Day, held on Mar. 23^rd. Sales of cat food increased 7.5 times YOY, and health supplements and health-related products for pets increased nine times YOY, as did smart pet products.

Consumption trends indicate that Chinese consumers’ demands for imported pet food, health-related products for pets and smart pet products are increasing quickly.

The best-selling brands on Super Pet Day were French pet food brand Royal Canin, Canadian brands ACANA and Origen, as well as Chinese brands My Foodie, and pidan, which also ranked No.1 for its practical and innovative design of pet products.

The top 3 best-selling cat products are ACANA cat food, pidan cat litter, and Royal Canin K36 cat food. Products that can improve cat’s health such as deworming products from Frontline Plus are also among the Top 10 best-selling products. Best-selling dog food brands are Royal Canin, My Foodie and Pure Natural.

Besides expanding product categories to provide rich products for pet lovers, before the Singles Day Grand Promotion last year, JD Pet launched a service which allows customers to return already-opened pet food that their pets don’t like, so they don’t have to worry about getting stuck with food that will go uneaten.

(liuchang61@jd.com)

JD Auto to Bring 2021 Motor China Exhibition Online

Posted on Mar 24, 2021Sep 23, 2021 by Vivian Yang

by Vivian Yang

JD Auto and 2021 Beijing International Motorcycle Exhibition (Motor China) reached an agreement on Mar. 24 to co-create an online exhibition in parallel with the offline event, exploring more interactive formats via the Internet to increase motorcycle products’ branding and sales opportunities.

Based on the cooperation agreement, all the exhibitors and their exhibited products will be displayed on JD’s online platform at the same time as the offline exhibition is taking place. JD Auto will use its digital capacities through livestream, long and short videos, VR, 3D, real-time interaction, precise matching and more, to enhance the exhibition effect and create some fresh experience for its online visitors.

A signing ceremony is held at JD’s headquarters in Beijing on Mar 24. Zhijie Yu(right), director of the international cooperation department of China Chamber of Commerce for Motorcycle, and Jianqiang Wang, head of the motorcycle business of JD Auto, exchange singed documents at the ceremony.

With the theme “Meeting the Cycles”, Motor China is one of the China’s most influential motorcycle fairs. This year, the event will be held in Beijing from May 28 to 30 at China International Exhibition Center. According to its official website, the event will double its indoor exhibition space to 50,000 square meters. Over 300 exhibitors from China and abroad will be invited to meet 100,000 visitors on site and more online.

Most of the exhibitors of motorcycles and parts, accessories and services providers will introduce new products during the exhibition. Many brands will also host new product release events on the first day of the exhibition.

Zhijie Yu, director of the international cooperation department of China Chamber of Commerce for Motorcycle said at the signing ceremony that it is the first time for the exhibition to carry out deep cooperation with e-commerce platform which is expected to be an exciting experiment and new development thinking for the motorcycle industry.

Jianqiang Wang, head of the motorcycle business of JD Auto noted that thanks to JD’s close collaborations with leading motorcycle brands on the Chinese market, more than sixty percent of the products exhibited at the event can be bought directly on JD’s platform. And JD Auto will welcome several newcomers including Ducati, Harley, Kawasaki, Suzuki, Triumph, shortly after the exhibition.

“Through providing an online exhibition for offline motorcycle events and new product releases based on JD’s strength in technologies and digital and intelligent supply chain solutions, we can not only support brands to iterate their products and services, but also help them to increase interactions with the customers in a more convenient and effective way,” said Wang.

Motorcycling has become a trendy way for people to express life, entertainment and social attitudes, with young people being a rising consumption power on China’s motorcycle market, as noted by JD Auto Consumption Ecosystem Report 2021, which revealed that 30% of motorcycle buyers in 2020 on JD.com are between 26 to 35 years old, and 27% are below 26 .

“JD Auto strives to provide the latest, most fun and trendy motorcycle products to our customers,” Wang added.

(vivian.yang@jd.com)

JD Awarded Three Prizes at China Express Night Gala

Posted on Mar 24, 2021Sep 28, 2022 by Yuchuan Wang

by Yuchuan Wang

JD Express, JD Logistics’ express delivery business, was awarded three prizes at the 2021 China Express Night Gala held on Mar. 22 in Beijing, organized by leading industry media including China Post and Express News, under the state’s post bureau.

The three prizes JD was awarded for its 2020 performance include: “quality development award”, “social responsibility award” and “special award for anti-pandemic contribution”. This is the fifth year for JD Express to be awarded by the gala since its establishment in 2017.

Lichao Wang (right), head of JD Express North China region, receives the “quality development award” from Junqiong Li (left), publisher and chief editor of China Post and Express News

Quality Development

JD Express has become the representative of high quality service in the industry. According to China’s State Post Bureau, JD Express’ user satisfaction rate has been ranked among top 3 for three consecutive years from 2018 to 2020. Its penetration in lower-tier regions in China targets to enable 1,000 counties and 10,000 towns to be able to receive parcels from across the nation in 24 hours, so that villagers are able to enjoy the same standard of service as people in cities.

Social Responsibility

Under JD.com’s Green Stream Initiative, the company has distributed recyclable delivery boxes in over 30 cities. The boxes have been used more than 200 million times as of March 2021. The adoption of “slim tape” that is still secure enough to keep packages sealed properly has saved over 65,000 tons of plastic.

Anti-pandemic Contribution

At the peak of COVID-19 in China in 2020, JD Express couriers stayed on duty to transport medical supplies to the frontlines of the fight against the virus and deliver daily necessities to consumers across China including in the epicenter Wuhan, Hubei province. Meanwhile, JD prioritized the health and safety of employees and provided frontline staff with sufficient protective equipment.

“The express delivery industry has become an important part of contemporary consumption. It plays an important role in ensuring the flow of the economy and coordinating social supply and demand, as well as connecting manufacturing and consumption,” said Jun Fan, head of JD Express. “In the next step, we will continue invest in technology, create diversified service products, and consolidate our high-standard services.”

(yuchuan.wang@jd.com)