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by Ling Cao

Data from JD’s smart enterprise procurement platform revealed that employees of enterprises cooperating with JD are increasingly using a platform built by JD Business to select gifts for the Chinese New Year (CNY) holiday.

The platform allows employees to select products on an integrated platform, and have the products sent to their doorsteps via JD’s in-house logistics service. It also optimizes the process and cost for enterprises to arrange gifts during the upcoming holiday. Chunzheng Song, president of JD Business said, “The platform aims to optimize the process and cost for enterprises to arrange gifts for the upcoming holiday.”

Unlike traditional CNY gifts for employees, such as rice and oil, nuts and candy, as well as bedroom accessories, JD’s data showed that in December last year, orders of cellphones, digital products, books and medical and healthcare products largely increased, while fresh produce became a new popular selection.

The growth rate of medical and healthcare products far surpassed the same period in 2019, with the most popular products under those categories being washing and personal care, disinfection protection, home care, thermometers and sphygmomanometers. Some other popular items include nutrition products, medical checkup services and family medical instruments.

In terms of the enterprises using the platform, construction, service and real estate are among the highest growth rate industries, while orders from finance, trade and retail, and energy industries increased by two times YOY, respectively.

 

(ling.cao@jd.com)

by Ella Kidron

JD Worldwide, the international products platform under JD.com, opened a duty free store in Hainan province’s popular travel destination Sanya on Dec. 30, 2020. The store is located on the second floor of the central Sanya Hailv Duty Free City. Some customers eagerly flocked to the opening, while others narrowly missed it in an effort to get home to their loved ones to celebrate the New Year, but all were curious. They wanted to understand what JD brings to the duty free experience that is unique. In their reflection two themes come to light: product differentiation and the JD brand.

“JD’s duty free shop is quite different than others I’ve been to in the past,” said Ms. He. She is a veteran duty free shopper who typically tends towards beauty products, fashion, clothes and bags. “Since it is focused on computer and digital products and small appliances, it stands out in the duty free mall.” JD’s store includes over 30 hot-selling products from brands like De’Longhi. Ms. He continued: “It’s clean and clearly organized by section. Prices are attractive and selection is also expansive.” She offhandedly mentioned that due to people’s curiosity about the store, the lines were quite long on day one.

“When I first heard JD was doing duty free, I wanted to see how prices compared with the online platform,” she said. Products in the store can be found at a discount, on top of the attractive JD platform price. For Ms. He, there’s an added bonus of being in-store. “The person-to-person connection is really important when selecting products.” She appreciates the service element of shopping in brick-and-mortar duty free shops. It leaves her with more satisfaction at the end of shopping.

Ms. Fan is no stranger to duty free shopping, both at home in China and while abroad for business or leisure. She usually buys daily necessities, such as skincare products. Occasionally, she will also splurge on something like a nice bag. The experience of going into the store and getting to touch and feel the products is part of what draws her into the store. She left Hainan on the 30^th, narrowly missing the opening of the JD store. “I’d like to go check it out and see what deals there are,” she said. She’s a regular JD customer. In the early stages of the COVID-19 outbreak, she took an interest in cooking and bought cooking equipment on JD.

 

 

(ella@jd.com)

 

 

 

by Hui Zhang

To celebrate the coming of the New Year, JD Logistics partnered with Chinese Movie “Warm Hug” to release special delivery boxes with the film’s theme and set up a pop-up store in Beijing to bring the warm-hearted story to consumers.

The movie tells the story of a piano teacher whose deep obsession with neatness and perfection almost leads him to commit suicide. It goes on to explore how his parents’ lack of and aversion to affection drove him to reject human contact. Through the cooperation with the film studio, JD Logistics aimed to bring love and hugs to consumers who have been through a hard time in the past year due to the COIVD-19.

To mark the cooperation, JD Logistics designed special delivery boxes, each of which can stretch out a small hand to make a hug action.

“We wanted to give warm hugs to our consumers when they receive the delivery box and make them feel warm in coherence with the movie’s theme,” said a representative from JD’s marketing team.

JD Logistics also set up a pop-up store in Beijing to bring love to more consumers. Consumers who participated the event offline have the chance to win film tickets for free.

 

(zhanghui36@jd.com)

by Ella Kidron

Following China’s Central Meteorological Observatory issuing its first cold wave warning of 2021, searches for four commuting essentials spiked on JD.

1. Wind Deflecting Blanket

As soon as temperatures drop in Beijing, one can see hordes of busy commuters on their electric bikes outfitted in what looks like a blanket with sleeves. Designed to keep people extra warm against the fierce winds, these blankets, which come in all different colors and prints, keep people fully covered, from head to toe.

2. Hand-Warming Portable Charger

What’s better than a cute and fun portable battery charger? One that warms your hands! This product takes into account the fact that not only do phones run out of battery much quicker in the cold, but that using a phone with gloves on can be finicky.

3. Winter Mask

Hats and scarves are great, but they often leave a fair amount of the face exposed to wind chill. That is why this winter mask, which in some cases covers everything but they eyes, is a high demand item among JD’s Beijing consumers as it is getting cold.

 4. Anti-fog Lens Wipes

You’re on the scooter, masked up and breathing heavily, only to find that your glasses have fogged up. This is not only frustrating, but also extremely dangerous. This is why anti-fog lens wipes, which are used prior to getting on the road, are an essential. A quick wipe of the lenses and any mist that comes your way stands no chance.

 

 

(ella@jd.com)