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JD Incubates New Professions: Robotics Technician, Digital Twin Engineer, Carbon Consultant and More

by Vivian Yang

As a company dedicated to supporting the real economy with its technology and infrastructure in supply chain, JD.com has become an incubator for many emerging professions across its diverse businesses, especially in line with the trends of digitalization and carbon neutrality.

China’s human resources authority recently announced 18 new professions for public summons including robotics engineering technicians, data security engineers, digital solution designers, carbon sequestration assessors and more, reflecting the country’s occupational development and aim to boost college graduate employment and encourage entrepreneurship.

Here are examples of these new positions from JD.com you may want to take a look.

1. Digital solution designer

Jin Zi is an expert of digital solutions for JD Retail’s intelligent supply chain. His work helps to ensure the company’s daily operation efficiency in managing a scale of nearly 10 million SKUs of all categories from electronics, home appliances, general merchandise to fresh food and more, as well as overseeing their optimal fulfillment plans.

By applying cutting-edge technology in inventory prediction, deployment, replenishment and more into a nationwide network of 1,400 warehouses, nowadays 85 percent of JD Retail’s procurement activities happen automatically, further driving down JD’s inventory turnover time to as low as 30.2 days, which is a world-leading performance especially given its size.

2. Robotics engineering technician

Cai Cai is a “trainer” of JD Logistics’ autonomous driving vehicles. She tests these robots not only on the computer for simulations, but also on the real road. New iterations have happened fast in the past few years, and now it is the fifth generation of the self-delivery vehicles. “Before I can follow them by walking, but now as they run faster, I must ride a bike to catch up,” she said.

JD.com is the first company in China to deploy autonomous driving into real logistics scenarios. To date, it is operating hundreds of the self-delivery vehicles on a daily basis in more than 25 cities in China. They also played an important role to perform contactless delivery work during COVID outbreaks in Wuhan, Shanghai and other cities.

3. Energy efficiency and carbon neutrality consultant

Ms. Shen is a building designer from JD Property, a subsidiary of JD.com focusing on developing and managing logistics infrastructures, manufacturing parks and more. Building with a low-carbon concept is at the core of her daily work. Last year, her team delivered a tailor-made BMW parts distribution center in the Central China region, which became the client’s first LEED-certified “green warehouse” in the country. The next such center in North China will also be finishing soon, further extending sustainable development in the entire value chain of the automotive business from production to the after-sales.

As of this June, JD Property has completed project designs for 135 JD Intelligent Industrial Parks, over 40 percent of which adopted the “sponge city” modern rainwater management system.

4. Technician for agricultural digitalization

As part of a new generation of farmers, Wen Ya’s job at JD Farm applies IoT, blockchain, AI and other technologies to the supply chain of agricultural industry, in order to make digitalized standards for farm production and management.

To date, JD Farm has rolled out over 70 projects on nearly 400,000 mu(1 mu equals to 666.67 square meters) of plantation bases in over 10 provinces, municipalities and autonomous regions across China, digitalizing the farming process of 13 produce categories including rice, millet, apples, citrons, Chinese wolfberries and more, and adding brand and marketing value for the produce such as promoting dedicated channels like JD Farm’s flagship online stores.

5. Digital twin engineer

Dr. Wang has been a fan of science fiction since childhood and was often fascinated with the idea of bringing people to life from still photos. After graduating from the field of AI generative modeling, he joined JD Explore Academy, applying digital twin technology to organize and present visual content in the digital world. “It is not only a dream come true to me,” he said. “More importantly, we can use these technologies to accompany and serve many people in need.”

JD Explore Academy’s multimodal super deep learning model, known as “Zeus”, has made a series of breakthroughs in the area of digital twinning and achieved first place in several public datasets on task generation in complex scenes.

6. Integrated energy service worker

Bo Wen works on the rooftops of JD’s warehouses, to ensure the stable operation of the photovoltaic panels built by JD Property to generate clean energy to run many of its intelligent industrial parks. He said he has climbed high to “plant the sun” in all weather conditions, and the rooftop view gives him inspiration for a greener future.

By the end of 2021, the first batch of JD’s 12 industrial parks had been installed with PV power generation systems. JD Property plans to build 1,000 megawatts of PV power generation capacity in the next three years, which will sufficiently cover energy use for 85 percent of its industrial parks. This March, JD’s Asian No.1 Logistics Industrial Park in Xi’an was certified to be China’s first carbon-neutral logistics park.

7. Business data analyst

Mr. Kong works for JD Retail’s private-label brand J.Zao. He acts as a “product doctor“ who examines and diagnoses market and consumption trends, identifies high-potential categories with the help of professional tools and experiences, and reviews users’ feedback so as to provide precise solutions for product R&D.

This systemized ability in generating acute product and category insights enables J.Zao to develop highly cost-effective products that meet customer demand better and faster. At this year’s JD618 Grand Promotion, a number of new J.Zao releases had achieved rapid sales growth month-over-month.

 

(vivian.yang@jd.com)

JD Worldwide Rolls Out 3rd Cross-border Experience Center in Xi’an

by Doris Liu

JD Worldwide joined hands with the Joy City shopping mall to launch a physical experience center specifically for cross-border products in Xi’an on July 1.

The 360 square-meter center is the third of such kind by JD Worldwide, JD.com’s cross-border e-commerce marketplace, following previous two in Yantai, Shandong province and Sanya, Hainan province. The center showcases food and wine, nutritional supplements, daily necessities and others.

With five experience areas featuring different themes, the center offers customers the chance to touch and try the displayed products and then make purchases online through scanning the code on product labels. All goods are supplied by JD Worldwide from domestic bonded warehouses directly to customers to ensure the authenticity.

“By actively promoting the integration of online and offline consumption, JD Worldwide has helped multiple brands and omni-channel partners realize the digital intellectualization of the whole chain, all users, and full scenarios across all categories,” said Yong Sun, head of the duty-free business of JD Worldwide. JD’s solid supply chain integration capability enables JD Worldwide to work with partners to push forward and improve online and offline cross-border consumption scenarios nationwide through a variety of formats, Sun added.

To date, physical stores of JD Worldwide have been in operation in the form of duty-free stores, cross-border experience centers and more across China, creating momentum and opportunities for a large number of overseas brands and merchants.

 

(liujun215@jd.com)

JD Deploys 100+ 5G-powered AGVs at Changsha Asia No.1

by Yuchuan Wang

Over 100 5G-powered AGVs (automated ground vehicles) have been deployed at JD Logistics’ Changsha Asia No.1 logistics park last month, while 5G technology further enhances the automated warehouse’s operation efficiency, and the AGV zone of the warehouse is now able to deal with more than 110,000 items a day.

“JD’s self-developed Dilang AGVs have helped increase the moving efficiency of the park by 200 percent,” said a spokesperson from Changsha Asia No.1. “5G solves operation problems related to network delays, and better secures the order processing ability during peak periods of sales.” Data shows that compared with WIFI connection, 5G ensures “zero packet loss” for AGV communications and helps lower the average connection timeout occasions by 70 percent.

JD Logistics’ self-developed management system connects the 5G communication module with 5G logistics integration terminals, 5G private network and 5G application system. Relying on the open interface of 5G network ecosystem, the management system can be connected with external partners’ data, enable fully visual remote management, rapid notification of abnormal activity, and agile operation and maintenance, as well as continuous optimization and improvement of efficiency. The system can be replicated across JD’s logistics parks in China.

JD Logistics has also applied 5G in intelligent moving, storing, track and tracing, visual management and more in the process of handling inventory. In addition, by combining technologies including AI, big data and AR/VR, JD Logistics has developed systems for logistics park intelligent control, digital production, unmanned security and more to integrate 5G deeply into logistics application scenarios.

JD Logistics started to invest in 5G logistics in 2019, and has built China’s first 5G logistics park in Beijing.

 

(yuchuan.wang@jd.com)

JD Super Releases “JD618 Fresh Food Consumption Trends Report”

by Mengyang He

JD.com’s online supermarket business JD Super released the “JD618 Fresh Food Consumption Trends Report” on July 1, providing insights into trending products, consumption patterns, demographics, etc.

With the consumption upgrading, consumers have expressed a rising demand for high-quality fresh food. For example, imported steak, fresh milk, pure meat sausages, and premium dumplings were on the list. According to the report, the transaction volume of imported steak grew by 5.6 times YOY and pure meat sausages by 285 percent YOY.

In addition, meat, poultry, and seafood also recorded a sales bonanza. For example, the transaction volume of black tiger shrimp grew by 5 times.

Another consumption trend suggests that consumers are now more habituated to purchasing fruits, vegetables, and eggs online. According to the report, the transaction volume of fruits increased by 60 percent YOY, eggs by 33 percent YOY, mangosteen by 100 percent YOY, Zespri kiwi from New Zealand by 106 percent YOY, and durians from Thailand by 150 percent YOY.

During the summer time, certain products are a great fit, such as crayfish and ice cream. Their transaction volumes increased by 70 percent YOY and 85 percent YOY, respectively.

The report also reveals that most consumers who purchased fresh food were aged between 31 to 40, accounting for 43 percent, and female consumers made up 60 percent.

 

(hemengyang5@jd.com)

The J Shop Launches Its First Flagship Store in Chengdu

by Doris Liu

The J Shop, JD’s upgrade of its Fashion and Lifestyle business, officially launched the first flagship store on July 2 in Chengdu, one of the largest cities in southwest China, offering local customers around 400 brands, 2,000 products and several immersive experience areas featuring various themes.

The 1,000 square-meter brick-and-mortar retail store, located in the well-known Chunxi Road shopping district, brings together a full range of new fashion and lifestyle categories of cosmetics, apparel, lifestyle, sports, luxury fashion, watches and more.

With JD’s core capabilities in digital supply chain and omnichannel, the J Shop can quickly complete new product launches and product circulation based on dynamic changes in consumer trends and product adjustments by brand merchants, leading to a stronger ability to meet consumers’ needs in new fashion and lifestyle purchases, said Terry Wang, general manager of JD Beauty.

In order to enhance customer experiences at the mall as well as strengthening the links of both online and offline businesses, the J shop has set up photo-ready scenarios featuring products for social media posting. Also, customers can occasionally join livestreams in the mall to enjoy a more comprehensive shopping experience.

In addition, the store will soon kick off one-hour delivery services, which enables customers to receive their orders within an hour as long as their homes are within a radius of 5 kilometers from the store.

The J Shop deeply integrates JD’s capabilities in commodity and service in omni-channel retailing. The online channel of the J Shop became available on JD’s App from early May, followed by the opening of pilot offline stores in five cities of Xi’an, Shenzhen, Chengdu, Yinchuan and Beijing.

In the JD618 Grand Promotion that ended on June 20, the overall performance of the J Shop had improved dramatically, with 531 categories and 9,707 brands doubling sales while omni-channel business rose by 83 percent year-over-year (YOY).

The flagship store in Chengdu was completed with an in-depth cooperation between JD and Chinese cosmetics brand Perfect Diary. The previous pilot stores also saw JD’s cooperation with Italian luxury retailer COSCIA, Huaguan Shopping Mall and JD Mall to provide new sales channels and display scenarios for more brand merchants.

In the process of exploring the new model of digital omni-channel ecosystem, the J Shop will join hands with more partners to actively embrace offline business and create new growth value, said Carol Fung, Senior Vice President of JD.com and President of JD Fashion and Lifestyle business group. The J Shop will continue to improve and innovate through practice to better accommodate consumers’ needs in fashion and lifestyle consumption and experience, Fung added.

 

(liujun215@jd.com)

JD Report: Fast-growing Baby-care Market Trends Toward High-end and Segmented

by Doris Liu

The consumption of mother and baby care products is showing trends of high-end with refined segments, with sales volumes of premium diapers and baby snacks spiking by 150 percent year-over-year (YOY), according to a report issued on July 1 by JD Super, the online supermarket arm of JD.com.

The report, based on data of the JD618 Grand Promotion from 8pm (BJT) on May 31 to midnight of June 18, indicates that as the consumption concept and parenting philosophy keeps changing, high-end diaper sales rose by 150 percent YOY; meanwhile the sales volume of organic baby formula, organic snacks and baby skin care products doubled YOY.

During the JD618 campaign, baby ride-on cars, once not common in China but now more prevalent in childbearing families, increased more than four times in sales compared with last year, while overall sales of baby formula rose over 50 percent YOY.

From the perspective of age, products for children who are 3 years old or above are in stronger demand. The report says that almost 99.8 percent of the customers who bought mother and baby care products made purchases from this category. Among parents of children aged 0-3 years old, 77.9 percent chose milk powder for 3 years old or above and 76.6 percent bought children’s snacks.

JD Super also provides the bestselling lists of children’s products and brands to young parents. Aptamil Profutura 3 milk powder, Heinz’s baby rice cereal, walnut oil of Grandpa’s Farm, Little Freddie’s smoothie and Huggies Platinum diapers were listed as the most popular ones.

In addition, JD Super jointly released the “Current Situation of a Million Chinese Mothers – Survey Report on Feeding and Sleeping” with the Hong Kong-listed China Parenting Network, aiming to help families with professional parenting guidance by analyzing postings of 1.07 million mothers in China from social networks and online communities. JD Super will further simplify the shopping experience for parents to access a full range of products that are healthy and joyful for children.

 

(liujun215@jd.com)

JD Fresh Commits to Sustainable Marine Development

by Mengyang He

Upon invitation from the Marine Stewardship Council (MSC), JD.com’s fresh food business JD Fresh recently attended the North Atlantic Seafood Forum, one of the world’s largest seafood business conferences. Yu Feng, head of overseas direct procurement for meat, poultry and seafood at JD Fresh shared JD Fresh’s best practices in sustainable development for the ocean.

The North Atlantic Seafood Forum

“To tackle the problem of overfishing and reduce bycatch, JD Fresh teams up with responsible suppliers and processors worldwide to jointly set targets,” Yu Feng said. “JD Fresh also encourages its suppliers to achieve sustainability standards and certifications.”

Partners of JD Fresh

With products from over 13,100 brands from 50 countries and regions, JD Fresh now has a user base of 92 million. “By leveraging search engine optimization (SEO) on the JD App, JD Fresh can give exposure to sustainable seafood products with the MSC blue ecolabel,” Yu Feng explained. “It will reinforce consumer awareness with the concept of sustainability and eco-friendliness.”

For example, JD Fresh launched more than 70 sustainable seafood products with the MSC blue ecolabel at an MSC sustainable seafood event last year.

MSC Certified Manila Clams

In addition, “by working with international organizations, JD Fresh will continue to provide sustainable aquatic products with access to the Chinese market, and further diversify its selection of products,” added Yu Feng.

 

(hemengyang5@jd.com)

French Brand Longchamp Opens Flagship Store on JD.com

by Doris Liu

Longchamp officially launched its flagship store on JD.com on July 2, offering a wide selection of fashion items including bags and accessories, further enriching JD Luxury’s brand pool.

Longchamp’s core business is women’s handbags. The iconic Le Pliage nylon bag with Russian leather flap and shoulder handles, Le Pliage Cuir leather bag and the latest autumn/winter collection are all available in JD’s online flagship store.

Notably, the cooperation between Longchamp and JD is in the vendor-managed inventory (VMI) model, a new initiative by JD Luxury that allows the brand to run the store with independent operation, meanwhile enjoying the warehousing and logistics services offered by JD Logistics.

Longchamp was established by Jean Cassegrain in Paris in 1948, and has gradually become a fashion and leather house in France.

To date, more than 300 luxury brands have opened official flagship stores on JD.com, covering such categories as bags, apparel, footwear, jewelry, watches and so on. JD Luxury will be devoted to expanding the matrix of big brands in the future and bringing consumers a more diversified and unique quality of life.

 

(liujun215@jd.com)