JD Provides Membership Service Platform for Financial Institutions

JD Provides Membership Service Platform for Financial Institutions

by Ling Cao

JD Cloud & AI launched a service platform that can help financial institutions build their own membership systems, in order to attract more new clients, as well as improve clients’ loyalty. The program aims to help these institutions do digital marketing, so as to improve efficiency and reduce cost.

Based on big data analysis and real scenarios, JD Cloud & AI created an integrated membership solution. When a customer opens a bank card with a cooperating financial institution, they can earn points by making purchases via the card or adding money to the account. The points can be exchanged for first party products from JD.

One representative from JD Cloud & AI said, “Leveraging JD’s strong supply chain capabilities, financial institutions can access JD’s comprehensive products and smart fulfillment services, which enables their clients to redeem point within the institution’s original membership platform, making it more convenient and efficient.”

The model aims to release financial institutions from the burden of building heavy supply chain and retail assets, while clients can enjoy JD’s high quality retail and logistics services. In addition, JD also provides smart product selection for institutions based on client profiles, making the marketing solutions more precise. Additionally, JD can also provide around-the-clock digital customer services, upgrading the service quality.

 

(ling.cao@jd.com)

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