JD White Paper: Customers Increasingly Focused on Hair Care

by Ling Cao

More than half of anti-hair loss products on JD.com are purchased by people between 26 and 35 years old, with women making up more than half of this group, according to a new white paper breaking down hair care consumption trends released by JD last week.

Hair loss is an increasing concern for Chinese customers. Data from China’s National Health Commission shows that over 250 million people in China suffer from hair loss; in other words, one in six people on average.

Regarding purchasing time, most customers will make orders in the evening hours before midnight, according to the report.

Customers also care about finding the most suitable and professional hair shampoos. For example, among the anti-dandruff shampoo products, “professional anti-dandruff” now accounts for 53% for all the anti-dandruff searches.

Daisy Niu, a Shenzhen-based young female customer shared, “I always purchase shampoos with strong functions, as in southern China, my hair is too dry. In addition, I want to prevent hair loss.”

JD’s data also shows that female office-workers prefer scented shampoos, as well as scalp sprays or hair care essential oils to protect hair. Popular products on JD include those from AUSSIE, Schwarzkopf and PANTENE. Some customers commented on JD asking which shampoos had the most long-lasting scents, while others commented that their hair had become smoother after using a certain essential oil product.

People between 46-55 years old have the strongest demand for hair dyes. Ms. Zhang, a 53-year-old household wife shared, “Permanent dyes can hide my grey hairs, and make me look younger.”

 

(ling.cao@jd.com)

JD Health Opens Specialized Medical Center for Seniors

by Ling Cao and Vivian Yang

JD Health announced the establishment of a specialized medical center for seniors on Mar. 26, aiming to create a full-process and closed-loop healthcare service for China’s growing population of elderly people.

The center will focus on integrating online and offline medical resources in the geriatric area, and building digitalized and intelligent health management services that start from health knowledge popularization, disease prevention, online medical consultation, treatment, rehabilitation and long-term health management.

The center was announced at a ceremony held at JD’s headquarters in Beijing, and is the result of cooperation between JD Health and Beijing Hospital, China’s top institution in senior care with over one hundred years of expertise in this area.

The center was announced at a ceremony held at JD’s headquarters in Beijing, and is the result of cooperation between JD Health and Beijing Hospital

From left to right: Yi Yuan, vice president of JD Health; Zhixiang Zhu, head of nutrition business unit of NUTRICIA ; Jianye Wang, director of the China Geriatric Medicine Center; Qingshen Zhu, former Vice Minister of Health; Huan Xi, Chairman of the Geriatrics Branch of the Chinese Medical Association; Haimei Qi, chief physician of the health medicine department of Beijing Hospital; Jianbo Xiao, general manager of JD Internet healthcare division, JD Health

Dr. Jianye Wang, director of the China Geriatric Medicine Center and Dr. Haimei Qi, chief physician of the health medicine department of Beijing Hospital, have been invited to serve as the center’s director and executive director, respectively. At the same time, nearly 60 geriatrics experts in the areas of cardiovascular and cerebrovascular diseases, orthopaedics, urinary diseases and other chronic diseases formed the core team of the specialized medical center for seniors.

“As of the end of 2020, China has over 260 million people aged above 60, and the imbalance between demand and supply of medical care for seniors is more prominent than ever, as both the total number and growth rate of the senior population are staggering,” Dr. Wang commented at the ceremony, applauding JD Health’s efforts on using internet technologies to explore more convenient and smart solutions to improve healthcare for elderly people.

Dr. Qi noted that the center will not only be the place to gather top resources to benefit more senior people with more personalized services that take care of their entire life cycle, but will also work towards the direction to develop standardized trainings for more medical specialists across the country via the platform.

“China is fast-forwarding into an aged society, and JD Health is paying close attention on the health management, care services and medical treatment of this growing population,” said Lijun Xin, CEO of JD Health. “We will leverage our strength in medical services and supply chain capacities to bring comprehensive, convenient and trustworthy healthcare services to senior people, letting them enjoy healthier and happier lives.”

According to Jianbo Xiao, general manager of the Internet Healthcare division of JD Health, the center will offer distinguished doctors, online consultations, drugs and devices purchase, as well as convenient omni-channel fulfillment services down to the last mile, aiming to provide one-stop healthcare services for seniors. Customers will be able to easily access the platform and have different kinds of health related queries be dealt with in one place. More importantly, the center will also regularly promote educational information to improve seniors’ healthcare knowledge.

Landing page of JD Health’s specialized medical center for seniors
Landing page of JD Health’s specialized medical center for seniors

As some seniors may face the “digital gap” when using online services, JD Health has been working together with partners to help them enjoy services more easily. For example, in Dec. 2020, JD and ZTE released a 5G smart phone tailored for seniors, equipped with services such as remote assistance, detailed instructions, fast medical consultancy access and more. Specifically, family members of seniors (such as their children) can download the app called “Family Time” developed by JD, and connect to their parents’ smart phones. Then they can remind their parents remotely to take medicine, share family photos with them and more. Parents can also easily make emergency calls and share their locations with their children. According to JD Health, access to the senior center’s services are expected to be included in such smart devices.

Additionally, by connecting JD’s IoT capabilities with specific Family Doctor services for seniors, customers can easily speak aloud to a JD Whale smart speaker, with requests such as “I need a video consultation.” The speaker will then help them connect with the right doctors, making it hassle-free for seniors to learn and use.

JD Health’s “Family Doctor” telemedicine service with AI speaker

JD Health’s “Family Doctor” telemedicine service with AI speaker

Xiao said, “The Internet can make healthcare services more accessible and inclusive for everyone, expanding doctor resources for those in need, no matter where they are based. Our senior care is comprehensive, as people may have multiple disease care requirements, such as chronic disease, heart disease and more. By opening the Senior Center, we hope to provide a closed-loop service covering alerts, consultation, monitoring and services, as well as providing tailored solutions for each individual.”

Since JD Health’s first specialized medical center for heart disease was launched in late 2019, the company has opened 18 specialized medical centers online, including a Respiratory Center, a Diabetes Center, a Hepatology Center, an Oral Care Center, a Spine Care Center, a Foot and Ankle Center, a Traditional Chinese Medicine Consultation Center and more. The newly opened Senior Center is an important component of how JD Health can make broader efforts and provide value for society as a whole.

(ling.cao@jd.com and vivian.yang@jd.com)

JD Big Data: Young People Drive Consumption for Spring Tea

by Ling Cao

JD’s data shows that young customers between 26-35 years old have become a rising consumption force for sales of Dragon Well green tea, while customers who are 25 and under tend to buy white tea.

As tea farmers across China are busily collecting fresh leaves during the current spring tea season, JD Big Data Research Institute has published a report on tea consumption and shopping behaviors in China on Mar. 26. According to the report, the top three spring tea varieties by sales are Dragon Well from Hangzhou, Zhejiang, Zhuyeqing from Sichuan and Maojian from Xinyang, Henan.

Sai Wang, head of the tea department at JD Super said, “More and more young people tend to buy tea, and they care more about the quality. Customers are concentrating on a healthy lifestyle.”

The report reveals that customers who purchase spring tea often buy other food products, such as cakes, snacks, condiments, milk and dairy products, as well as instant food. Among these, beverages with zero calories, black chocolate, low-calorie cake and sugar-free coffee are popular. Data shows that sales of instant food with low calories, sugar-free coffee or milk tea products increased 432% and 100%, respectively, comparing the first three weeks in March 2021 with same period the previous month.

Online channels are gradually increasing for the tea market, with market share continuously growing from 2016 to 2020, according to an industry report. Despite COVID-19, the online tea market was valued at RMB 28 billion yuan at the end of 2020, an increase of 15.23% YOY, according to the report.

 

(ling.cao@jd.com)

JD Health to Provide Services for Children with Autism

by Vivian Yang

JD Health and PKUcare Brain Health, China’s leading research and treatment platform for childhood psychiatric health, announced to build a platform for children with autism on Apr. 2, World Autism Awareness Day.

The platform will bring online and offline resources together to create one-stop services that range from knowledge popularization, medical screening, and diagnosis to rehabilitation for children with mental health disorders.

“The treatment and rehabilitation for children with autism spectrum disorder and other mental disorders is often a long-term process. Our collaboration with JD Health will concentrate more premier resources to provide continued and tailored support to our child patients and their families,” said Lei Wang, general manager of PKUCare Brain Health at the cooperation agreement signing ceremony in Beijing.

JD Health and PKUcare Brain Health,Fangyi Jin (left) and Lei Wang (right) at the signing ceremony

Fangyi Jin (left) and Lei Wang (right) at the signing ceremony

The two sides will work together to form a nationwide network to carry out child development screening, diagnosis and rehabilitation for children up to age 14, and provide tools, medicines, pharmaceutical products and life necessities for 500,000 medical workers and caregivers in primary hospitals and healthcare centers to improve their service capabilities.

JD Health will also provide patients with constant health management services including online consultation, doctor revisiting, periodic follow-ups and more. Besides, the company will work with PKUCare Brain Health on developing healthcare and rehabilitation products to offer more diversified and affordable choices for patients.

Since its launch in April 2020, JD Health’s online psychological consultation platform has been active in cooperating with doctors, hospitals and industry associations to bring high-quality psychological treatment online. The platform now has more than 7,000 psychologists who can provide customers with timely and convenient advice not only during their online consultation process but also when customers select medicines on JD Health that have high relevance to mental illnesses, offering early intervention in the treatment process.

“For children with mental health development disorders, early testing, diagnosis and intervention are key to effective treatment and rehabilitation,” noted Fangyi Jin, general manager of specialized internet hospitals of JD Health, “JD Health will continue to strengthen collaboration with PKUCare Brain Health and other industry partners to provide  efficient and long-term healthcare services for children in need, helping them to better fit into society and letting their families enjoy a healthy and happier life.”

The healthcare platform for children with autism on JD Health

The healthcare platform for children with autism on JD Health

According to PKUCare Brain Health’s report, China has about three million children with autism. The platform aims to cover over 140 million people in China affected by autism including the children themselves and their family members.

PKUCare Brain Health is under Peking University’s healthcare group and co-founded by Peking University’s Sixth Hospital that specializes in clinical psychiatric studies. By the end of 2019, the company has supported over 250,000 children with mental health disorders and established collaboration with nearly 300 offline healthcare centers for children with autism across the country.

 

(vivian.yang@jd.com)

 

Fresh Produce Merchants in Shanghai: Attracting more Young Customers via JD

by Ling Cao

After JD recently announced that it will help nearly a hundred fresh produce markets in Shanghai go digital, merchants in one included market are already feeling the impact of that cooperation.

“My sales have gradually increased, and more young customers are purchasing my products,” said Mr. Wang, a merchant who operates a tofu stall at Kangwu fresh produce market in Shanghai. “The traditional fresh produce market has faced operation challenges with less foot traffic, so it’s important that we embrace the online platforms.”

JD has also offered support and guidance in increasing sales and cutting costs, Wang said. For example, JD suggested adjusting package sizing for online orders to suit younger customers’ preferences.

This is the first time for Mr. Wang to do business with an online platform. “I would purchase products on JD as well, and many of my customers do too, so it’s easier to talk with them about my online channels and they are willing to try ordering online from my stall.”

Mr. Hu, another merchant at the same market, has worked in the industry for over 20 years. He expressed a positive attitude toward this business model.

“Especially during night time when I’ve closed the offline stall, customers can still make orders online, and JD’s system will alert me in the next morning, making it convenient for me and my customers,” he said.

Mr. Hu shared that nowadays the offline market is mostly frequented by senior customers, while JD’s online platform is an important addition to attract youngsters who are busy at work and lack the time to visit offline markets. “I hope more and more young people can purchase my products via JD’s online platform,” he said.

Additionally, online channels can also benefit Mr. Hu’s existing customers, giving them more flexibility to purchase daily necessities from their favored stall online or offline.

JD’s market digitalization program has already covered Xuhui, Jing’an and Changning districts in Shanghai, and is on the way to cover  broader area in Shanghai.

 

(ling.cao@jd.com)

JD Health: Let TCM Meet Internet, IoT and AI

by Yuchuan Wang

“The pandemic has put Traditional Chinese Medicine (TCM) under the spotlight, and we’ve seen more and more people looking for traditional medicine treatment on our platform,” said Ximu Li, director of the TCM center at JD Health, China’s leading online healthcare platform affiliated to JD.com.

Since the outbreak of COVID-19, both western and TCM means are being applied in China for the treatment of the disease. The promising results have helped TCM gain more recognition both domestically and overseas.

Ximu Li, director of JD Health TCM centerXimu Li, director of JD Health TCM center

Despite its long history, the development of TCM has encountered some hurdles. According to data from China’s National Health Commission, there are over 34,000 hospitals nationwide, among which TCM hospitals (including integrated traditional Chinese and Western medicine hospitals) account for only 12%.

“There is fertile soil for TCM’s development, as most Chinese people would like to see TCM doctors,” said Chunye Wang, an online TCM doctor at JD Health. “But the limited resources can serve only a small portion of patients, and some may not get the authentic services.”

This is where Internet hospitals like JD Health can play a role. In June 2020, JD Health unveiled a TCM consultation center, which provides users with services from online, and group consultation, prescriptions filing, herbal decoctions preparation and doorstep delivery of medicines, among many others.

So far, JD’s TCM center has attracted over 9,000 doctors to join, quite a few of which are TCM masters and renowned experts.

JD Health TCM center  JD Health TCM center

 

TCM under the telemedicine model

Having originated in China and now widely accepted both in China and other parts of the world, TCM has a long history that can be traced back thousands of years. Around 770–221 BC (the Spring and Autumn period), Chinese practitioners formed the initial TCM theory and began to use four standard methods of diagnosis: inspection (望), auscultation & olfaction (闻), inquiry (问) and palpation (切).

“Inspection” is a process to examine a patient’s physical and mental status, by observing the patient especially the shape, size, color and coating of a person’s tongue. “Auscultation and olfaction” involve listening to the sound of the body such as breathing and coughing, and for some specific diseases, smelling a person’s body odor. “Inquiry” is to understand the patient’s major complaints.

Among the four diagnostic methods, palpation is believed to be the trickiest part to be taken online because it involves assessing a patient’s pulse by touching both wrists.

IoT technology is of great significance for the development of TCM and the broader medical industry. “We’re seeing a number of electrical devices customized for pulse reading being tested in the market. I believe they will be available in the near future, and will be similar to blood and heart rate monitoring meters, which are no longer rare for family scenarios,” said Li. “The smart wearable device industry is expected to make a breakthrough for the whole healthcare industry.”

“Actually, although palpation is important to TCM diagnosis, it is not essential to obtain a patient’s physical status, especially for online consultation, which are mostly utilized for common diseases or mild symptoms,” said Li.An electrical pulse reading device selling on JD at the price RMB 1,580 yuan (~US$ 240)An electrical pulse reading device selling on JD at the price RMB 1,580 yuan (~US$ 240)

At JD Health, online doctors are empowered by three consultation methods including text, phone call and video call.

“Through video and photo our doctors can assess many characteristics of the patient remotely, such as their tongue coating status, skin condition, eye color and many other details that can help doctors judge the status of the patient and provide further medical help,” added Li.

JD Health TCM doctor analyzes a patient’s tongue conditionJD Health TCM doctor analyzes a patient’s tongue condition

“For patients in more severe conditions, we have also established an offline ecosystem that is connected to local hospitals. The medical information that is assessed via the palpation method can be collected by offline doctors and shared online, which means JD Health’s renowned experts can do a group consultation and ultimately make a comprehensive diagnosis, effectively breaking the geographical barrier for the medical resource imbalance.”

 

Hassle-free herbal decoction preparation

Decoction is a method of boiling herbal or plant material to extract nutrients and dissolve chemicals, which usually takes hours. It is sometimes challenging for patients to do the decoction themselves at home, as the precise method and order of boiling the herbal materials and duration also affect its effectiveness. Now the complicated preparation process can be handled by experts and available through one click on JD Health’s app.

As soon as a patient finishes the consultation online, JD will provide the herbal decoction or slice service immediately, in collaboration with leading herbal decoction companies such as TRT Health and TCMages Pharmaceutical. Thanks to JD Logistics nationwide logistics service, the medicine will be delivered as fast as in 24 hours to users’ doorsteps.

Moreover, patients can also upload a photo of their own TCM prescriptions from offline hospitals, and JD will help prepare and deliver the medicine accordingly.

In order to ensure the quality of traditional medicines, JD Health has set up a series of standards for medicine quality and service in collaboration with leading TCM companies including TRT Health. Professionals from the platform will strictly observe these standards in preparing the TCM slices. At the same time, the whole supply chain of the medicine preparation is made transparent and traceable.

 

The future – intelligent TCM

“A veteran TCM doctor requires extensive clinical experience. In China, it takes about 15 to 20 years after graduation from TCM study to become a veteran,” said Li. “And it is much more difficult to become a TCM master. There are only 90 TCM masters nationwide, which requires at least 50 years of clinical experience.”

“As a result, the standardization of treatment is urgent for the continuation of TCM, so that young doctors can diagnose with the skill of a veteran, and doctors from primary level hospitals can take reference from TCM masters’ prescriptions to provide better consultation service for patients in lower-tier cities,” Li added.

This standardization is also being explored for “Intelligent TCM,” which uses advanced technologies including AI and big data to digitalize veteran doctors’ experiences and can be integrated into the hospital information system (HIS). “The basic idea is to enable AI and big data to learn how a veteran TCM doctor treats a patient, and empower every TCM doctor through system integration.”

At the JD-powered Internet hospital of the First Affiliated Hospital of Henan University of Chinese Medicine, AI and big data play a vital role.

JD-powered Internet hospital of the First Affiliated Hospital of Henan University of Chinese Medicine

JD-powered Internet hospital of the First Affiliated Hospital of Henan University of Chinese Medicine

For example, AI is used in the online triage process. By analyzing the symptoms that a patient inputs online, the system will automatically dispatch a doctor whose expertise matches the patient’s condition, enabling an efficient and precise consultation experience.

JD Health also helps integrate verified TCM prescriptions and flags potential incompatible herbal treatments in the system. On the one hand, doctors can reference verified prescriptions, which helps reduce their workloads. On the other hand, the system can automatically remind doctors and patients which herbal medicines may pose a conflict, enhancing medication safety.

As of now, 36 medical departments of the First Affiliated Hospital of Henan University of TCM have launched services on JD Health, with more than 80% of doctors already seeing patients online. Since June 2020, this Internet hospital has received patients from over 20 provinces, municipalities and autonomous regions in China, with a satisfaction rate of 95%.

“What we are doing is transforming TCM to be equipped with Internet technologies,” said Li. “Although China’s core medical resources are still concentrated in first-tier cities, the intelligent TCM solution will bring TCM theory and practical experiences to the doctors in community hospitals or healthcare units, and promote the inclusive development of the whole industry. Our work will also help preserve the inheritance of TCM from generation to generation.”

Li hopes that in 2021 JD can empower more offline hospitals with digital tools, equip more doctors with veteran expertise, bring more experts online and let more patients enjoy universal TCM services. “Let TCM become a lifestyle for Chinese people, not only a medical service.”

 

(yuchuan.wang@jd.com)

JD Speeds Up Delivery by Enabling Air Transportation from 310 Cities

by Yuchuan Wang

JD Express, JD Logistics’ express delivery business, announced today that it will further speed up its express delivery services nationwide. It is expected that parcels from 310 cities in China can be delivered by air through JD Express by September. The number of next-morning and next-day delivery routes will be increased by 50% or more.

Apart from its partnership with Zhejiang Loong Airlines and Zhongyuan Longhao Airlines to invest in all-cargo aircrafts, JD also leverages cargo spaces from airlines including China Southern Airlines, Air China and China Eastern Airlines among many others to provide faster services.

At the same time, JD Express will optimize its operation efficiency from warehousing, sorting, transferring and delivery to advance the fulfilment time by at least 3 hours, enabling more lower-tier cities to enjoy 24-hour cross-province delivery. JD Express is also committed to returning delivery fees for delayed parcels in 140 cities.

“Last year, we announced the comprehensive acceleration of our express delivery service,” said Jun Fan, head of JD Express. “We will further raise the proportion of next-morning and next-day deliveries to provide a fast and high-quality express delivery experience for nationwide customers.”

 

(yuchuan.wang@jd.com)

British Designer Brand Yuzefi Launches Flagship Store on JD

by Hui Zhang

Yuzefi, a London handbag brand with a cult following on Instagram, launched a flagship store on JD on Mar. 29. This is the first time for the designer brand to open a flagship store on an e-commerce platform in China.

The brand’s best-selling collections, such as Dip, Daria, Bom, Loaf, which are difficult to order globally, are made available on JD through the store. Meanwhile, Yuzefi also introduced its new Small Woven Basket, Doris and Mini Fortune Cookie collections through the flagship store.

Yuzefi, a London handbag brand with a cult following on Instagram, launched a flagship store on JD on Mar. 29.

Since the COVID-19 outbreak, an increasing number of consumers, especially China’s consumers who born after 1980  are the core purchesers of luxury products on JD, which are also the target consumers of Yuzefi. In addition to high-quality young consumers, JD’s nationwide logistics network with a guarantee of delivery efficiency is another reason why Yuzefi launched a store on JD.

JD’s nationwide logistics network with a guarantee of delivery efficiency is another reason why Yuzefi launched a store on JD.

 

Multiple renowned fashion and luxury brands have launched flagship stores on JD.com since the fourth quarter of 2020, including Italian luxury brand Stefano Ricci, British designer brand Vivienne Westwood, LVMH Group fashion brand JW Anderson, designer accessories brand Anya Hindmarch, French silverware and jewelry brand Christofle and Japanese streetwear label White Mountaineering.

“Since the outbreak of pandemic, we are facing an increasing demand for of luxury brands’ products. JD Luxury is targeting to increase its luxury partner pool so as to provide a wide range of selections for JD’s consumers,” said Kevin Jiang, president of International Business at JD Fashion and Lifestyle.

 

(zhanghui36@jd.com)